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Skills

PPM Plan

Review Music Library - using Gold MSCORES and any available local research or consolidated

Review Clocks – verify stop set placement across quarter hours to insure minimum of 5 minutes of credit in each quarter hour.

"Entertain Me Between the Music". aka Maximize the Moment! All Imaging and jock breaks: Fun, Focused, Quick, and Demo-Relatable.

Review ONAIR and ONLINE promotions. Goal: get core listeners to increase use on both platforms. But both must support true listener benefit.

Improve Brand of Station thru Social Networking

Review Station Activity Tracker - Vital to future success

Evaluate Talent.

Maximize any media alliances or attain strategic alliance (local tv stations)

Promotions..

ON AIR & ONLINE

TARGETING BOTH ‘AT WORK & HOLIDAY

EXCLUSIVE VIP DATABASE CONTESTS

FUN MORNING SHOW PROMOTIONS!

HOLIDAY THEMED PROMOTIONS

Ratings #3 W25-54 26.2 % Increase!

Coast is going Up….WAVE is going Down

#4 P25-54 17% CUME Increase

+19% VIP Club

Social Targeted Promotions

Increased Metrics

20 % Facebook Increase

Total Re-Image of Heritage AC…Targeted Lifestyle…How Station is Used

More Real Focus on Variety..

“Whether you’re working out, or working late, you always get Today’s Hits and Yesterday’s Favorites”…

“Always Different, Always Changing, just like you”…

“We play all different types of music, as you cart the kids to all those endless activities…”

Providing Opportunities for Sales..

Community..

References..