Localize It!: How Narrowing Social Content Broadens

EngagementAnsley Sudderth

Social Media Training & Communications

Coordinator

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• Why Local Content Works

• Location-Based Apps

• Foursquare

• Swarm

• Facebook: Nearby Friends

• Spotsetter

• How Brands Are Tapping into Local Markets

• Real World Examples

• Valuable Links

• Q&A

Agenda

Why Local Content Works

Why Get Local?

SoLoMo

Top Benefits• 67% Greater customer relevance, response, and return

• 39% Better customer conversations and connectivity

• 29% Improved loyalty and advocacy

• 27% Brand differentiation, distinction and preference

www.marketingprofs.com November 2, 2011(CMO Council Research)

Why Get Local?•Local changes daily

•Local + niche market = qualified leads and engaged audience

•Local boosts credibility

•Local content is more organic and authentic

•Local content hits close to home and the heart

How Do I Become a Local Expert?

-Check out your area within a 25-mile radius.

-Find local news and event posting sites. (If it interests you, it probably interests your audience!)

-Focus on providing UTILITY by sharing content that drives participation and engagement.

Going Local Raises Relevancy

Local Content Sets YOU Up as the Expert

Local Content Sets YOU Up as the Expert

Local Content Drives Purchase Decisions

Location-Based Apps

Location-Based Apps

Foursquare

Foursquare

Swarm

Facebook: Nearby Friends

Facebook: Nearby Friends

Facebook: Nearby Friends

Facebook: Nearby Friends

Spotsetter

Spotsetter

How Brands Are Tapping into Local Markets

American Express: Small Business Saturday

American Express: Small Business Saturday

Visit Savannah

Infuse Diversity into Your Content

-Obvious is boring

-Unique piques interest

-Useful adds value

-Helpful keeps them coming back for more

Useful Resource!

#RESocialChat Valuable Links

Valuable Links• How to Win Business with Local Content: • http://connect.homes.com/2014/08/how-to-win-l

ocal-business-with-great-content/#more-146287

• Jessica Edwards shares local events using video: • https://www.youtube.com/watch?v=NCsSO6hIxO

4

• Become the Local Expert in Your Community!• eGuide:

http://multifamily.forrent.com/localexpertguide• Blog Post:

http://yoursolutions.forrent.com/property-managers-owners/become-local-expert-community

/

Q&A

Sourceshttp://bits.blogs.nytimes.com/2012/06/07/a-guided-tour-through-the-foursquare-redesign/?_php=true&_type=blogs&_r=0http://cdn.pastemagazine.com/www/articles/swarm.pnghttp://phandroid.s3.amazonaws.com/wp-content/uploads/2014/07/Foursquare-new-logo.pnghttp://blog.foursquare.com/post/92636287198/a-brand-new-foursquare-with-a-brand-new-logo-and-lookhttp://tctechcrunch2011.files.wordpress.com/2014/04/nearby-friends-press-1.png?w=680&h=528http://tctechcrunch2011.files.wordpress.com/2014/04/nearby-friends-press-3.png?w=738http://javelinvp.com/wp-content/uploads/spotsetter.pnghttp://www.tnooz.com/wp-content/uploads/2013/08/Spotsetter.pnghttp://www.connectedrogers.ca/wp-content/uploads/2014/01/spotsetter-app.jpghttp://mwpartners.com/wp-content/uploads/2014/04/Facebook_Nearby_Friends.jpghttp://bradleyleimer.files.wordpress.com/2013/07/bb-41.jpg?w=552http://images.cpcache.com/merchandise/514_400x400_NoPeel.jpg?region=name:FrontCenter,id:34539369,w:16http://livingnetworks.org/wp-content/uploads/2013/12/local-expert-header.pnghttp://www.davincirealtygroup.com/wp-content/uploads/2013/06/hot-housing-market-2013-florida.jpghttp://evolve-blog.com/wp-content/uploads/2013/03/Social-Local-Mobile-Integration.jpg