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LOCAL TOURISM PLANNING STRATEGYVOLUME 1: STRATEGY RECOMMENDATIONS JUNE 2009 FINALWAPC ENDORSED 2 DECEMBER 2009
LOCAL TOURISM PLANNING STRATEGY VOLUME 1: STRATEGY RECOMMENDATIONS WAPC ENDORSED 2 DECEMBER 2009
FINAL JUNE 2009
Prepared by: City of Mandurah Planning and Projects
II Local Tourism Planning Strategy | Final June 2009
RECORD OF ADOPTION OF LOCAL TOURISM PLANNING STRATEGY
Revision Description Endorsed by Council Endorsed by WAPCRev 0 Strategy adopted for Advertising 20 March 2007
G.21/3/07 PCDS.21/3/07
4 August 2008 801/6/13/19
Rev 3.1 Adopted for Final Approval 16 June 2009 G.36/6/09 PDCS.12/6/09
2 December 2009 DP/09/00124/1
DOCUMENT STATUS
Printed 18 May 2010
Last Saved 18 May 2010
Author Ben Dreckow
Document Version Rev 3.1
Revision Date Issued Prepared by Notes Rev 0 May 2007 Ben Dreckow Adopted by Council for Advertising,
Subject to WAPC Consent to Advertise
Rev 1 October 2008 Michael Willcock Modifications arising from WAPC Consent to Advertise
Rev 2 June 2009 Michael Willcock Modifications arising from public submissions and internal review. Presented to Council for Final Approval.
Rev 3 June 2009 Michael Willcock Modifications arising from Council Approval (16 June 2009)
Rev 3.1 February 2010 Michael Willcock Modifications arising from WAPC Endorsement (2 December 2009)
III
TABLE OF CONTENTS PART 1 INTRODUCTION ................................................................................................................. 1
1.1 PURPOSE OF THIS STRATEGY .......................................................................... 31.2 BACKGROUND ..................................................................................................... 31.3 AIMS AND OBJECTIVES ...................................................................................... 41.4 STUDY AREA ........................................................................................................ 41.5 METHODOLOGY .................................................................................................. 41.6 SUMMARY OF RECOMMENDATIONS ................................................................ 5
PART 2 SUMMARY OF KEY PLANNING ISSUES ........................................................................ 172.1 TOURISM DIRECTIONS IN MANDURAH ........................................................... 212.2 SUSTAINABLE TOURISM DEVELOPMENT ...................................................... 212.3 ICONIC FEATURES AND EMERGING TOURISM OPPORTUNITIES ............... 212.4 TOURISM ACCOMMODATION .......................................................................... 222.5 FORMAL ACCOMMODATION GUIDELINES ..................................................... 222.6 NICHE ACCOMMODATION GUIDELINES ......................................................... 232.7 TRANSPORT ...................................................................................................... 232.8 MARKETING ....................................................................................................... 232.9 TOURISM INDUSTRY ......................................................................................... 23
PART 3 LOCAL CONTEXT ............................................................................................................ 253.1 TOURISM TRENDS IN MANDURAH .................................................................. 273.2 TOWN PLANNING SCHEME NO 3 ..................................................................... 27
3.2.1 TOURIST ZONE ...................................................................................................... 283.2.2 TOURIST RELATED LAND USES .......................................................................... 33
PART 4 STATUTORY RECOMMENDATIONS .............................................................................. 354.1 GENERAL SCHEME MODIFICATIONS .............................................................. 37
4.1.1 TIERED ZONING FRAMEWORK ............................................................................ 374.1.2 LAND USE DEFINITIONS ....................................................................................... 384.1.3 TOURISM ZONE PROVISIONS AND DEVELOPMENT STANDARDS .................. 394.1.4 SCHEME TEXT MODIFICATIONS ......................................................................... 42
4.2 SITE / LOCATION SPECIFIC ZONING PROPOSALS ........................................ 434.2.1 LOCATION ASSESSMENT CRITERION ................................................................ 43
4.3 STATE STRATEGIC TOURISM SITES ............................................................... 474.4 LOCAL STRATEGIC TOURISM SITES .............................................................. 48
4.4.1 SEASHELLS RESORT ............................................................................................ 494.4.2 THE POINT HOTEL BAY VIEW POINT ............................................................... 514.4.3 SOUTHPORT RESORT SITE ................................................................................. 53
4.5 NON-STRATEGIC TOURISM SITES .................................................................. 554.5.1 MANDURAH OCEAN MARINA CHALETS ............................................................. 574.5.2 QUEST MANDURAH .............................................................................................. 594.5.3 MIAMI CARAVAN PARK (TOURIST DEVELOPMENT COMPONENT) ................. 614.5.4 WATERS EDGE CARAVAN PARK ......................................................................... 634.5.5 ESTUARY HIDEAWAY HOLIDAY CABINS ............................................................ 65
4.6 STRATEGIC TOURISM LOCATIONS ................................................................. 674.6.1 MADORA BAY NORTH ........................................................................................... 684.6.2 MANDURAH TERRACE PRECINCT ...................................................................... 70
IV Local Tourism Planning Strategy | Final June 2009
4.6.3 MANDURAH OCEAN MARINA PRECINCT ............................................................ 744.6.4 MANDURAH CITY CENTRE PRECINCT ................................................................ 774.6.5 MANDURAH QUAY TOURIST SITES (RESORT ACCOMMODATION) ................. 804.6.6 FALCON VILLAGE PRECINCT ............................................................................... 82
4.7 CURRENT TOURIST ZONED SITES THAT ARE SUITABLE FOR REZONING .......................................................................................................... 844.7.1 LOTS 401 AND 402 BULARA ROAD, GREENFIELDS ........................................... 854.7.2 LOTS 2 AND 3 COODANUP DRIVE, COODANUP ................................................. 874.7.3 LOT 5 LEISURE WAY, HALLS HEAD ..................................................................... 894.7.4 MANDURAH QUAY RESIDENTIAL LOTS, ERSKINE ............................................ 914.7.5 BINNAR COURT AND WATTLEGLEN AVENUE, ERSKINE .................................. 934.7.6 LOT 3 OCEANIC DRIVE, DAWESVILLE ................................................................. 954.7.7 OLD ART GALLERY SITE LOT 1001 DAWESVILLE ROAD, DAWESVILLE .......... 974.7.8 LOT 201 OLD COAST ROAD, BOUVARD .............................................................. 994.7.9 LOT 204 PARK RIDGE DRIVE, BOUVARD .......................................................... 1014.7.10 LOT 500 OLD COAST ROAD, BOUVARD ............................................................ 103
4.8 CURRENT SITES TO REMAIN ......................................................................... 1064.8.1 SUTTON FARM ..................................................................................................... 1074.8.2 CLIFTON BEACH................................................................................................... 109
4.9 SCHEDULE OF TOURIST ZONED SITES RETAINED ..................................... 1104.9.1 LOT 10 OLD PINJARRA ROAD, GREENFIELDS ................................................. 1114.9.2 SUTTON FARM ..................................................................................................... 1124.9.3 MANDURAH COUNTRY CLUB ............................................................................. 1134.9.4 LOT 221 CAPTAIN COURT, WANNANUP ............................................................ 1144.9.5 DAWESVILLE CARAVAN PARK & HOLIDAY VILLAGE ....................................... 115
PART 5 NON-STATUTORY RECOMMENDATIONS .................................................................... 1175.1 COUNCIL INITIATIVES ..................................................................................... 1195.2 PLANNING FRAMEWORK RECOMMENDATIONS .......................................... 119
PART 6 IMPLEMENTATION ......................................................................................................... 1216.1 DEVELOPMENT OF THE LOCAL TOURISM PLANNING STRATEGY ............ 1236.2 IMPLEMENTATION ........................................................................................... 1236.3 MONITORING AND REVIEW ............................................................................ 123
V
LIST OF FIGURES
FIGURE 1 EXISTING TOURIST ZONED SITES AND PROPOSED TOURISM SITES IN STRATEGIC PLANS ......................................................................................................... 31
FIGURE 2 STRATEGIC RECOMMENDATIONS ................................................................................ 45
LIST