What’s hot: Digital Agency Model

September, 2012

Atlanta, GA

Shannon Kinney

Founder, GM, Client Success Officer

shannon@dreamlocal.com

Why Agency?

• Serving local businesses is core to your mission

and role in your community

• Maintaining the relationship as the trusted

advisor and partner is critical to your long term

success

• Filling the advertiser need and guiding them

through the process will solidify your position

• Solution-based selling builds trust

• Can ultimately sell more print

What does it take to be successful?

Understanding

Marketing vs. Advertising

Needs-based selling for REAL

Decision:

To package or not to package?

The decision:

In-house

• Need dedicated resources with experience in

digital, video, mobile, and social media

• Tight operational efficiencies need to be

developed to protect margins

• Average investment of companies we surveyed

$200,000 many newspaper companies have

invested several times more than that

• Need to stay on top of rapidly-changing trends

• Ability to quickly and nimbly scale

Outsource option: Dream Local

Solution ComponentsCore Offering

• Online marketing strategy

development

• Social Media channel design

and ongoing management

• Reputation Management

and SEO

• Email marketing

• Web site development

• Blog posting management

Optional

• Video optimization,

distribution, marketing

• Mobile marketing solutions

(sites, promotions)

• PR

• SEO / SEM

• Agency level service (media

planning, etc)

• Event promotion (flyers,

etc)

What would partnership look like?

• You own advertiser relationship

• Dream Local offers support in:

• Marketing and sales

• Seminar strategy and facilitation

• Expertise and training

• Continually evolving / cutting edge product

line

• Fulfills all of your sales

For LMA attendees:

A free evaluation of your options

shannon@dreamlocal.comwww.dreamlocal.com

www.facebook.com/dreamlocal

207-593-7665