Post on 21-Aug-2015
@adstage
How to Take Advantage of LinkedIn Ads at Scale
Jonathan Young Partner Enablement Manager, Ads Partners jyoung@linkedin.com | @jonathanyoung29
Before We Get Started• Questions?
• WebEx: Send them in via Q&A feature • Twitter: Tweet them via #LinkedInContent
• Recorded? You bet. Distributed afterwards
• Feedback? Survey will be available at the end of webinar
@jonathanyoung29
How Sponsored Updates APIs Partners Work
@jonathanyoung29
Social Ad API Partners
Platforms
• Social Ad API Partners build advanced technology on top of Social Network Ad APIs.
• Provide software tools and services to brands/agencies.
• Functionality includes enhanced campaign creation, management, optimization, and insights.
Brands
Agencies
Today’s Agenda
@jonathanyoung29
LinkedIn native campaign platform Partner capabilities
Real-time performance alerts and triggers
Bulk edits to campaigns
Scheduling, day-parting
Multivariate testing
Manage social spend across channels
Assisted service across social channels
Advanced reporting dashboard for self-serve
Assisted service on LinkedIn
Conversion Tracking
Want to Learn More?
@jonathanyoung29
Contact us at partner-operations@linkedin.com
@adstage
How to Take Advantage of LinkedIn Ads at Scale
LinkedIn Ads Expert and Founder of B2Linked.com @wilcoxaj
AJ Wilcox CEO and Co-Founder
of AdStage @sahilio
Sahil Jain
Today’s Agenda• Top performing traffic from LinkedIn
• Three must-use tracking systems to measure ROI
• Additional tricks for even better performance at scale
• Live Q&A
@adstage
Let’s Talk About LinkedIn
Multiple B2B Properties
380M
MEMBERS IN 200 COUNTRIES Precise Targeting
@sahilio
Measurement is Key
@sahilio
How Do You Measure For Scale?
@sahilio
DIFFICULT TO MEASURE WITH LINKEDIN ADS
ALONE
MEASUREMENT IS CRITICAL FOR
SCALING
ROI Remains a Mystery
@sahilio
Optimize Your Offer
@wilcoxaj
WEBINAR
EBOOK
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Low Friction
High Friction
Top Performing Traffic on LinkedIn
EBOOK
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
WEBINAR
Low Friction
High Friction
@wilcoxaj
Three Must-Use Tracking Systems
LINKEDIN ADS REPORTING FOR COST ANALYSIS
ANALYTICS FOR ONLINE
CONVERSIONS
CRM SYSTEM FOR OFFLINE
CONVERSIONS
@wilcoxaj
Marrying the Data
Manual reporting with pivot tables in Excel
and CRM data
Attribution solutions such as Bizible
@wilcoxaj
Example Using Excel
@wilcoxaj
Optimize for the Best Metrics
CONVERSION RATE
@wilcoxaj
More Tricks for Better Performance
EXCLUSION TARGETING
DELIVER ADS WHEN CPCS ARE LOWEST
RAPIDLY BUILD NEW CAMPAIGNS
AT SCALE
@wilcoxaj
Exclusion Targeting
Existing Customers
Competitors
@wilcoxaj
Dayparting Ads for Lower CPCs
@wilcoxaj
Rapidly Build New Campaigns at Scale
@wilcoxaj
About AdStage
AdStage integrates multiple ad networks and data sources to give you one place to create, manage and optimize campaigns.
>>
@sahilio
Results with AdStage
100+ HOURS TIME SAVINGS>> LOWERED CPCS
BY $1 WITH DAYPARTING
@sahilio
Questions?
@adstage
LinkedIn Ads Expert and Founder of B2Linked.com
@wilcoxaj
AJ WILCOX
CEO and Co-Founder of AdStage
@sahilio
SAHIL JAIN