LinkedIn to a New Year

www.BeYourOwnHeadhunter.com

www.MNHeadhunter.com

Paul DeBettignies, Managing Partner

Background and Experience

• Over a decade recruiting in IT• Prominent blogger on Recruiting/HR, Career and Business topics

• Co-Founder and Coordinator of Minnesota Recruiters

• Contributor to RecruitingBlogs.com• Creator of BeYourOwnHeadhunter.com

Why LinkedIn Matters

Provides an online presenceDigital RolodexAllows you to “see” your networkPromote yourself and lets people

“get to know you”Local, regional, international reach

LinkedIn can be used to find:

• Business partners • Suppliers• Service providers• Subject matter experts• Clients• Employees• Jobs• Competitive intelligence• Old friends and connect virtually with new ones

• Information on people you are meeting with

Getting started: Creating and optimizing your

profile

Headline

• Be specific about your location and industry

• Use the “Headline” as a way to attract visitors. Include what you do or what you are looking for

Real Time Updates

• This can be updated as frequently as you wish

• Say what you are doing similar to Facebook, Twitter

• This will show in your connection’s “Network Updates”

Add your online places

• Default is “My Company” “My Website” “My Blog”

• Edit to name your company, name of website, etc

• More click through’s when sites are named

Who are you and what do you do?

• Summary = 30 second elevator pitch

• Who you are, what you do, what you are interested in

• Specialties can be used as keywords and acronyms specific to your industry

Online Resume

• This is your resume but without the worry of 1 or 2 page minimums

• Be descriptive• Include keywords and acronyms (again) where appropriate

Education

• Be sure to list schools, majors, activities in and out of the classroom

What interests you?

• What are your hobbies, interests, volunteer activities

• This humanizes you• This gives others the ability to find common interests with you

Your Groups and Associations

• Include personal and professional groups

Honors and Awards

• Include personal, professional, and volunteer nominations and awards

How to get in touch with you• You may want

to add a message

• You may want to add your email address

• Interested In = who you are looking to connect with

Your Personal URL

• Personalize your URL

• Add this to your email footer

• When commenting on web sites, blogs, industry leave this URL for people to find you.

• Include it when signing up for events

Groups

• You can belong to a maximum of 50 groups

• Local, regional, (inter)national• Industry• Special interest and causes• College and school alumni• Increases the size and scope of your network

• Create a group - Free

Super Connectors

• Those with 500+ connections• Anyone with an email in their “Headline” is an open networker. They will accept all invitations.

• LIONS, TopLinkedIn.com, MyLinkNetwork• Most Recruiters are open networkers• This can be a quick way to grow your network.

• One caution: Many will include you in their newsletters or other infrequent email

Who are your connections

• Current and former colleagues, bosses, vendors

• Friends• College/school connections• Recruiters• People in this room

How to connect, 3 options

• When reading a profile you can send a request to connect, email address maybe required.

• Click “Add Connections”• Here you can add a small number of connections at a time.

• Here you can also upload your email address book

How to search for people

• Click “Advanced Search”• Here you can search people a number of ways including keywords, company, location and industry

How to search companies

• Click “Companies” tab and then “Companies Search”

• Enter a company name• Results will include statistics, related companies, job posted on LinkedIn and people in your network who work there

Use Google to search LinkedIn

• Your reach is only so big• Google indexes most personal and company profiles

• Start with this search string in Google– Site:LinkedIn.com (enter keywords)– You will need to “play” with words, phrases, “”, like you would usually do on any Google search

LinkedIn Tips

• Create a specific email address for your LinkedIn account

• Archive unwanted or unknown connection requests

• 5 I Don’t Knows can get you in trouble with LinkedIn

• 3,000 Invitations allowed (can request for more)

• Personalize invitations or create your own templates. LinkedIn templates are boring.

• Write recommendations• Participate in Questions & Answers

Look at your profile, would you want to connect with you?

Thank You!

Paul DeBettigniespaul@mnheadhunter.com

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