Valentina NapoliCustomer Success ConsultantLinkedIn
Ottimizza il tuo profilo LinkedIn e crea il tuo personal brand
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What is LinkedIn?
2
Pre Web1990
Web 1.0 1990-2000
Web 2.0 2000 - 2010
The World of Communication has changed and it is still evolving…
Our mission
Connect the world’s professionals to make them more productive and
successful
For our members
The professional profile of record
Connect all of the world's professionals
Identity Networks KnowledgeThe definitive professional
publishing platform
The professional profile of recordIdentity
Connect all of the world’s professionalsNetworks
GroupsSlideShare InfluencersPulse
The definitive professional publishing platformKnowledge
Connect talent with opportunity at massive scale
Our Core Value Proposition
Create economic opportunity
Realize your dream job
Find work Be great at what you do
Members
400MMembers per second
>2 New
Growing global network
For our customers
HirePower half of
all hires
MarketThe most effective way for
marketers to engage professionals
SellThe start of every sales opportunity
For Companies
What’s IN it for YOU?
14
Benefits of using LinkedIn
STAY CONNECTED STAY INFORMED SOURCING
Create a great profile
16
Add a professional photo
1
More likely to be viewed if have photo
14x
Write an attention-grabbing headline
2
Explain what it is you doShow your passion and value
Draft a compelling summary
3
40 words or moreInclude keywords but not buzzwordsFocus on career accomplishments
Detail your past work experience
4
More likely to be viewed if have more than 1 position listed
12x
Add skills and get endorsements
5
Include a mix of high level and niche skills
Include Volunteer Experiences & Causes
6
Almost half of all hiring managers say they view them as equivalent to formal work
STAY CONNECTEDGrow your network
24
Build your NetworkAsk and accept the right connections for your business objective
25
Find and join Groups
Participate in discussions related to your industry
26
Connect with AlumniOver 30.000 University Pages on LinkedIn
27
Discover University Pages
28
STAY INFORMEDBuild your professional brand
The most relevant professional news and knowledge
Pulse Influencers & Publishing
GroupsSlideShare
30
Tell visual storieswith SlideShareMajor SEO ranking impact
31
Find and join groups
Participate in discussions related to your industry
32
Discover contentrelevant to you
33
Gain insights from top industry leaders
34
Helping you grow and engage your networkSharing updates vs. publishing posts
PostsDeeply explore topics that matter to you, then watch the comments to see your impact
UpdatesShare links, articles, images, quotes or anything else your followers might be interested in
Be known for what you know
Strengthen your reputation and grow your reach
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