1Marketing Solutions

Marketing Solutions

LinkedIn Confidential ©2013 All Rights Reserved

LinkedIn & SlideShare2013

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LinkedIn’s Mission

Connect the world’s professionals and businesses to make them more productive and successful

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LinkedIn: The Only Global Social Platform Delivering Marketing Solutions in a Business Context

Promote trust and message receptivity

Deliver compelling insights and results with social

media solutions

Reach the most influential, affluent and educated

audiences at scale

Quality Audience Business Context Marketing Impact

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202,000,000+

registered members

7M+

Canada

74M+

USA

11M+

Brazil

3M+

Australia

50M+

EMEA

18M+

India

2M+

South Africa

3M+

DACH

4M+

Italy4M+

France

3M+

Spain

3M+

NL11M+

UK

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LinkedIn and SlideShare combined is the 22nd largest site in the U.S. with over 46.4 million

monthly unique users

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More content being shared and read

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Targeting is key to everything we do

Function, Seniority, Location, Industry, Company Size, Education

Group affiliations

SlideShare ContentBusiness &

Mgmt Education Technology Travel

Health & Medicine Finance Consumer

Interests

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NEW Targeting is key to everything we do – custom segments

Influencers

Circles of Influence: CEO, CFO, CMO, CIO/CTO

Young and Upwardly Mobile

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High impact display media

Prominent placements above the fold

One ad on the page

Rich media enabled

Not a part of any ad network

300x250, 160x600, textlinks

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Content Ads and expandable Content Ads

Leverage innovative units to distribute content to desired target audience

Connect activity across all social platforms (YouTube, Twitter, blogs, etc.)

Expandable option to showcase video

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NEW SlideShare Content Ad on LinkedIn

Enhance your content distribution from SlideShare

Members can interact directly with presentation in ad unit or in expanded player on LinkedIn

Custom lead generation forms can be placed directly in presentation

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Sponsored Polls

Drive member conversation

Enjoy flexibility with questions

Display dynamic ads

Ability to share virally

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Sponsored inMail

Extensive targeting capabilities

Ability to share virally

Members only receive (at most) one Partner Message per 60 days

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NEW Sponsored inMail Plus

Flash enabled templates

Can embed with: Videos Whitepapers Content Feeds

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NEW iPad LinkedIn App advertising

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NEW(ish) Followers

Drive users to follow your company

Engage with them through status updates

Ability to target specific followers with messaging

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NEW LinkedIn API Integration

Personalized experience based on LinkedIn data:

• Product Finder

• Product Promoter

• Advisor Finder

• Profile Analyser

• Event Promoter

• Social Content Hub

• Matching Engine

• Many more …

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Content targeted advertising

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Right Skyscraper160x600

Home Page Right 300x250

Home Page Right II 300x250

Home Page Bottom 728x90

Home page roadblock Email newsletter 160x600

Reach a global audience Broaden presence across SlideShare

Home page roadblock and newsletter

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Blake Boznanski, Account Executivebboznanski@linkedin.com

415.970.5164

Neva Egloff, Account Managernegloff@linkedin.com

415.970.5169