Post on 26-Jan-2015
description
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LinkedIn For Personal Branding
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Agenda
Why personal branding matters
Why online matters
Tips & tricks
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Personal Branding • Is not just for celebri0es
• Is not your job 0tle
• Is not just what you think you are best at
• Is PERSONAL as well as professional
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Words you would use to describe yourself
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Words others would use to describe you
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GOOGLE When did you last
Yourself?
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SO WHAT?
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Social Media affects hiring decisions
“We’ve been watching you online for the last 6
months.”
What did my friends boss say to him during their interview?
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WHERE TO START?
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3 STEP PROCESS
1. Get Found 2. Attract & Engage 3. Stand Out
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FAMILIAR?
EVERY 2 seconds a new person joins LinkedIn
“I started my LinkedIn profile…but never finished it.”
“I have a profile, but nothing ever happens because of it”
“My profile is out of date/embarrassing/boring”
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BEFORE à
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Get Found – Headline
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1. Get Found - Headline
1. Showcase your specialty, value proposition, or your “so what?”
2. Speak directly to the audience you want to attract
3. Be specific
4. Get your KEYWORDS in there
5. Be creative!
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Now YOU try! 120 characters
More than a job title
Showcases your VALUE
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Users with complete profiles are 40 x more likely to receive opportunities through LinkedIn
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Your industry and loca0on
An up-‐to-‐date current posi0on (with a descrip0on)
Two past posi0ons
Your educa0on
Your skills (minimum of 3)
A profile photo
At least 50 connec0ons
What makes your profile complete?
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2. Get Found – Profile Picture
Who is this person?
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2. Get Found – Profile Picture
Party picture!
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Get Found – Profile Picture
Can’t see his face
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2. Get Found – Profile Picture
Trouble following instrucFons?
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How To Be Better
• Be solo • Dress for the job you
want • Convey energy &
personality • Posture � Smile
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• SEO rich keywords
• Speaks to your audience
• Showcases your knowledge
THE SUMMARY SECTION
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Attract & Engage
Mistakes people make:
Your summary reads like a dull resume
Full of buzz-words
Focus is on your job and not you as a rounded individual
Out of date
No easy way for people to get in touch with you
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3. STAND OUT
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• Videos
• Images
• Presentations
3. Stand Out - LINKEDIN GOES VISUAL
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3. Stand Out
Status updates:
• Sector information
• Show love and passion for your work / area of passion
• Enable and encourage others
• Deliver on your personal brand
Today you’ll leave DYPB with a clear idea of what you should be communicating
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4. TIPS & TRICKS
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Use online content curation tools
• Google Alerts
• Feedly
• Scoop It
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Use scheduling tools
• Hootsuite
• Buffer
• Social Oomph
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rue elpful nteresting ecessary ind
Reminder
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ALMOST ANYTHING YOU POST ONLINE CAN BE FOUND
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MAKE SURE YOU CONTROL THE MESSAGE
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Winning in the workplace means knowing
who you are , where your greatest strengths lie , & how to differentiate yourself.
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Socially Good: For People
www.sociallygood.ca/for-people
@socially_good fb.com/sociallygood