Linkbuilding Tips, Marketing Style!

2011

Think!

Think about your target audience

Where can they be found on the www

What interests them

What do they need or want to know

Research!

Find authoritative or influential websites also targeted at your audience

Find content gaps online on subjects your audience would be interested in

Look for high traffic keywords around your subject matter which are not as competitive

Creative!

Bring your research together & write about the subject matter in a new & engaging way

Optimise!

Keyword rich content title

Only a few times - spam should be for sandwiches!

Keywords in the content

One keyword rich link back to your site

Outreach!

Say why you chose them & how your content will add value to their website

Don’t be mysterious, tell them what this amazing content is

Offer the content exclusively, make them feel special

Make the keyword rich anchor text & linking URL clear

Mind your Ps and Qs, it really does pay to be nice

Results!

1. Reputation: You get a keyword rich anchor text link back to your site to help your rankings

2. Lead Generation: You get higher quality traffic from the link which you can measure in analytics under referring traffic

3. Traffic: Your content alone can drive traffic by ranking for niche keywords in the title

4. Brand Awareness: You get more of your content in front of your target audience

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