Post on 13-Sep-2014
description
LINKBUILDING FOR ECOMMERCE
Richard Baxter, Founder, SEOgadget
Download this presentation: http://bit.ly/SEOgadgetMunich
16 different ways you can build links to your ecommerce site, whatever vertical you’re in….
15 Link Building Strategies for Ecommerce
#1 Make awesome product pages.
This product page is amazing! http://www.goapr.com/products/stage3_b7_rs4.html
Embedded how to video AND: QA section below
http://www.espares.co.uk/
CONVERT POPULAR QA TO POSTS
This post earned 21 links – that’s really not that bad for a few hours work
#2 Devise unique, genius products
http://wish.co.uk/zombie-shopping-mall/ Wish.co.uk’s Zombie Shopping Experience
attracted 100’s links and 66,000 Facebook likes
AND GOT THEM LINKS LIKE THIS
Genuinely innovative and original gets the attention of the big guys…
PIGGYBACK ON A TV SHOW / MOVIE
Covered on Mashable, CNN, CNET, and heaps of other tech / business sites
#3 Get the price wrong. “Accidentally.”
17,700 mentions online including Techcrunch, BBC, Dailymail, CNN, Metro, etc
#4 Make it Embeddable
This drives me crazy…. So difficult to use their data.
Totaljobs make the same mistake – great data, very hard to use.
An example of embeddable – simple HTML code via
http://www.creditdonkey.com/history-of-money.html
Via Gianluca Fiorelli – go to vistitnorway.com, it’s a beautiful website.
#5 Understand how your best competitors are
attracting links.
Your best, not your highest ranking.
HOW HAVE THESE GUYS ATTRACTED LINKS?
How have your best competitors (not your highest ranking) been
attracting links
HOW DID THEY DO IT?
• Links from large volumes of money saving and frugal tips blogs
• Reader offers dedicated to a specific publication , for example: “Roomorama offers TNW Readers 25%”
• AirBNB host regular meet-ups and events for home owners and holiday makers
• Use of PR, for example: “AirBNB’s 1 millionth night booked"
• Partnerships: places to stay for sporting events and conferences
• The ability to create content focusing on packages / inspiration
• AirBNB have a blog, a technology blog , a ceo ‘s blog and an entrepreneur's blog
• Hundreds of top lists for students, places to stay near universities, sports team tours, academics, disabled travel guides
• Festivals - "finding accommodation for Glastonbury"
• Partnering with events sites, conferences and hack days
• Tours content - art, history, museums, - where to stay, when and what to see
Made by scrolling through the results from Open Site Explorer.
#6 Make Instructographics
http://www.seomoz.org/blog/going-viral-on-pinterest-driving-big-traffic-and-making-
pinterest-a-real-marketing-solution - via Colby Almond at 97th Floor – generated 46k repins!
Simple how to: http://cupcakesandcashmere.com/how-to-beachy-waves/
530 FB likes, 83 RD links
#7 Incentivise your users with rewards
Yep, that’s a URL (SEOmoz use a 302 redirect here, BTW)
#8 Produce Something of Value.
Then, Give it Away.
Free! Took a week to develop – 6,400 downloads, 184 links so far.
We created great content and gave it away. It spread well, we smiled.
#9 Translate the Good Content and Place it
Overseas
Our Mandarin and German translations – remarkably easy to find a good translator,
inexpensive and both contacts made in English.
#10 Scale Your Outreach / Guest Posting
TAKE LINK BUILDING LESSONS FROM SWISS TONI
Check out Jon Quinton’s “Link Building Lessons from Swiss Toni” http://bit.ly/yeLukQ
Find Combine Filter
Competitor Analysis Scraping
My Blog Guest
Excel BuzzStream
Domain Metrics Links
Social Metrics
Get (excellent) content for your blog and / or build quality links. Blogger link up is well worth
testing, and use Boomerang / Followerwonk to manage and find contacts.
#11 Create beautiful articles
ADD VALUE EVERYWHERE: BEAUTIFUL ARTICLES
If you write great, great content for 3rd party sites, it attracts its own
links and social – do this
#12 Clean up after yourself.
This was an infographic I created a year ago– SixRevisions picked it up – awesome!
We can work with this….
Keep pushing that infographic! They can go evereywhere!
WHAT HAPPENED NEXT?
When you’re done with the outreach, the image search follow up, then get onto My Blog Guest – they have an
infographics section…
# 13 Make (Inexpensive) viral / great content
How much of your favourite energy drink, soda, or caffeinated food would it take to kill you? 509 root
domain links: http://www.energyfiend.com/death-by-caffeine
Bed Jump by Hotels by City – 278 root domain links and counting and a great
community seed
Photo fake out - http://www.oyster.com/hotels/photo-fakeouts/ linked to by the NY Times, amongst the thousands
of others.
#14 Find out who linked to that last product,
And tell them about the new one!
www.prezzybox.com/usb-mouse-calculator.aspx
#15 Clean out the Garbage
IS MY LINK STILL LIVE?
For the Excel minded: https://seogadget.co.uk/how-to-find-lost-links/
PLEASE, DO NOT DO THIS:
For the Quality minded: https://seogadget.co.uk/bad-backlink-checking/
Richard Baxter, Founder, SEOgadget
Download this presentation: http://bit.ly/SEOgadgetMunich
Twitter: @richardbaxter
Blog: seogadget.co.uk
Email: richard@seogadget.co.uk
THANK YOU