Link Baiting

Raghavan R.P

Agenda

• Introduction

• What is link bait?

• What does it do?

• How to link bait?

• Link bait helps SEO?

• Conclusion

What is Link Bait?

• Links to your site, because they want to, not you asked them to.

• Creating an idea that can be used to expose your website to a large group of people.

What does it do?

• Get people to talk about it.

• Pick up a some extra links, subscribers, customers, and the branding as a bonus prize.

• Search Engine rankings

• Traffic Boost (Short term)

How to Link Bait?

Hook

Bait

• News hook

• Contrary Hook

• Attack Hook

• Resource Hook

• Humor Hook

Hooks

News Hook

• A genuine scoop

• Be first, fast

• Sit back and watch

• Links flow like water

Contrary Hook

• Be the only one in your niche to find something to not like about a story, or like about a story/product.

• Why <insert prominent name> is WRONG about...

Attack Hook

• Same as contrary hook

• Be rude

• Be careful• Easily may go the

wrong way

Resource Hook

• A comprehensive list in your niche - link out, and links will come in, i promise.

• A practical/useful or even fun tool related to your niche

• A How To based on your niche

• A compilation of news stories on a theme. Sprinkle a little analysis in there, and you're good to go.

Humor Hook

• A bizarre pic of your subject

• A funny video

• A funny article on your niche

Funny thing is, those things always get links, it's like people never seem to tire of them.

Promote your bait

• Email some bigger bloggers • Ask them if they’d offer constructive criticism.• Don’t ask for a link - bloggers hate that. • Ask for their advice• Hoping their feedback can help you improve.

99.99% of the time, if you implement some small changes they ask for and email them back saying you’ve made them, they’ll write about it in public.

Ideas to Link Bait

• Make a valuable resource (lists, special reports, history of, how to, etc.)

• Interview (e-mail/phone) prominent people and publish it.

• Build a useful tool

• Write an interesting article

• Run a newsworthy ‘event’ such as a contest

• Test something new that has not been done before

• Be the first in doing something on the internet • Write something controversial • Be the first to write the latest news in your niche • Be the first to expose a scammer • Disagree with an authority • Write some funny humor

Ideas to Link Bait

• Make an interesting picture • Be the first to research and document

something • Make a theme, plugin or piece of software • Make a tool that others can put on their

sites but that links to you • Make a joke about a known person • Make a resource that is just in time for a

major event

Ideas to Link Bait

• Write an outrageous theory and back it up with logics

• Write useful comments on something that is happening

• Give something valuable for free • Coin a new acronym in your niche and get

people to talk about it • Become an expert in your niche and write

valuable information

Ideas to Link Bait

Link bait help SEO?

• Increase your backlinks with ease

• Increase your traffic

• Get potential customers

• Free Branding

When your link bait goes wrong

you are gone