Lifestyle pitch

Lifestyle Fragrance Pitch

23 March 2011

Wednesday 23 March 2011

BUSINESS CHALLENGE

1 Develop 2 strong holistic campaigns for the full year (FY 1112)

to establish the Lifestyle category in South Africa

focusing on the main brands of the PampG Lifestyle Portfolio

Conceptualize innovative creative solutions

that create in store disruption with

sampling activity to drive trial and build equity

Conceptualize a strong holistic campaign with multiple touch points

providing a category solution that will drive feet in store

and create retail disruption

Establish the right mix of products

5Connect engage and interact with the consumer

bull 13 to 25 year olds

bull Upgrading from mainstream to lifestyle

bull Female bias category

bull Value seekers

She Feels She Thinks She DoesShe sees

Lots of choices

Disorganized

Stocked poorly

Confused

Overwhelmed

Frustrated

Buys ldquosame oldrdquo fragrance

or will try whatever is on

promotion

ldquoI want to be original

and express myself in my

own unique wayrdquo

6Double the business by end FY 1112

7Encourage shift in usage from special occasions to daily application

CONSUMER amp MARKET RESEARCH

PROPOSED PRODUCT MIX

fragrances3

whybull Target market relevance

bull Celebrity status

bull Tactical opportunities

bull Global brand recognition

why notbull Previous launch in SA unsuccessful

bull 2008 focus groups revealed negative

amp impartial consumer attitudes

bull Potential dilution of DampG ldquoCollectionrdquo equity

why notbull Brand name unknown in SA market

bull Key positioning amp

brand messaging not established

CONSUMER INSIGHTS

Other fragrances focus on the impact now

Focus on what you are doingFocus on sexual and performance

We propose a shift from the sexual nature and immediate promise of attraction tohellip

the influence fragrance has on creating who you are

Focus on creating and shaping your moodfantasy

Scent of a Woman

My Scent ndash My Mood

Older Wiser Discerning Decisive Destination

Occasional Users

Mood Changers

Signature Users

Informal Interviews were conducted across various shopping malls in fragrance retail stores

This methodology identified 3 types of fragrance users

Conscious of their individuality

Scent plays a role in defining who they want to be at that moment

Fragrance is more than a product - Itrsquos a lifestyle

An extension of self

Mood Changers

ldquoYouth are no longer saying that I am a disciple of the brand they are now saying that the

brand is an ingredient of merdquo

ldquoI change colognes often I have different fragrances for each season I like CK for

summer and Paco Robanne for Winterrdquo

ldquoI have a collection of fragrances I just choose what to use depending on my mood or

what Irsquom going to be doingrdquo

ldquoI use different fragrances for different occasions ndash funerals going to work chilling with

friends when my man is coming over ndash I have enough to go aroundrdquo

ldquoI wear different fragrances per week but that one specifically I wear when Irsquom going

somewhere specialrdquo

Mood Changers

Co-Creators

Collaborators

Customizers

Youth Generation ndash The CO-Generation

ldquoThe easiest way to get consumers to notice your content is to get them to create itrdquo

Drivers for the communities

Lifestyle

Fashion and beauty brands

Symrise Identifies that within the CO-Generation there are 6 Communities

ldquoWe will find that in a bid to define their individual and collective self they will cut and paste from many a sourcerdquo

Dark moody sensitive

Emo Emo

Feminine modern hippie Arty

Smart modern quirky Geeks

Male rockstar modern metro

Neo Mods

NeoMods

Bright Fun Happy Fl uo

FunkyRnB

Evolution of Hip Hop cross cultural Funky

RnBWednesday 23 March 2011

Sohelliphellip

The Mood Changers want the freedom to express the different versions of themselves and their different moods

Expressive experiential immersive

where do we reach these mood changers

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

POST-PURCHASEEVALUATION

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Actual PurchaseAssessment

(In-store Experience)

Unpacking

Storage

Consumption

Assessment(Product Brand)

Shopping ListNeed Trigger

Need Assessment

Brand13 Touchpoints

A blueprint to guide the

development of a campaign

from painting a rich portrait of

the shopper her needs wants

and behaviors to

understanding where and when

she would be receptive to what

kind of messaging to

recommending the touch points

that would best resonate with

2 creative expressions

A Key Macro Trend

Conspicuous Consumption

bull Being showy

bull Status experiences

bull Over the top

bull Expensive = value

bull Manufactured experiences

Conscious Consumption

bull Searching for meaning

bull Valuable experiences

bull Understated

bull Substance = value

bull Authentic experiences

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

The Fast Changing World Of Marketing Communications

ROUTE 1

Women are complicated We keep men lying

awake at night trying to figure us out

We are mysterious and full of contradictions

And thatrsquos when we finally figure out

who we are and what we want

As teenagers we are not yet grown

we are evolving We are delicate supernovarsquos of

emotions and moods We change our minds and

swing our moods and do it a few times daily

Lifestyle has the opportunity to take ownership of these ever

changing moods Our campaign celebrates our changeability and

acknowledges that itrsquos how we grow and discover ourselves

By matching fragrances to moods

fragrances become a tool of daily

self-expression rather than something

reserved for special occasions

The big idea

MATCH YOUR MOOD

Pick a fragrance for every you

Teaser phase

bullBrochure insert for Foschini data base

bullG-chat MSN Facebook chat

bull Certain words relating to mood can be identified in real time chat Software then activates a pop up ad relating to the chatterrsquos current mood

bull Facebook Gmail and MSN chat have profile details on age location and gender which make targeting easy

bull fortune teller fish promotion

These ldquomood metersrdquo are handed out by promoters in malls and can be tied in with promotions

Launch phase

Origami mood meter print

Heat sensitive print ad

Heat sensitive paper changes colour when touched to reveal your mood Perfume samples can be integrated into the ad

Tactical Television

Certain shows evoke specific moods We will produce 5 second tags relating to specific fragrances

Mobi site

We are the go-to destination where girls learn about themselves in their moods through a series of fun questionnaires and multiple choice tests

Results are linked to facebook or twitter creating talking points about the Match your Mood campaign on line

Teaser phase G chat MSN chat and Facebook chat push users to the site

In store

Heat-sensitive Interactive screen

Before people enter the store they have the opportunity to interact with the brand in an awesome way

Interactive display stand

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Mood13 ringsWednesday 23 March 2011

Out and about

Interactive heat sensitive counters Clubscoffee shopshairdressers

Matric rage Club activations

AR stamps

Club stamps with an AR code play an animation related to a specific fragrance when scanned

Scented mood band

Heat sensitive bands tie into the campaign and are an easy way to do sampling

Valentinersquos day promotion

Help the boys figure out their girlfriends moods

Pre-valentines day boys are given the help they need to decipher their girlfriends moods in the form of a heat

sensitive mood band A perfume to suit is recommended

as a Valentinersquos gift

ROUTE 2Wednesday 23 March 2011

In a world where even the latest gossip is so 5

minutes ago no one can keep up with those who

know it all and want it all

They are the most critical audience in the world

the generation who are driving trends towards extinction

faster than we can create them

Who are these people

Our target market

How do we impress them

We canrsquot and we wonrsquot

This campaign will not even try

We want to create a platform that will

allow us as a brand to stand back and

let our target market drive the show

At its core the campaign will use the only

constant in a vortex of change social media

Our target market are people who live their lives through digital

social media This is where they express themselves

We want to take it one step further

Perfume enhances the impression you make

on the world

This campaign wants to create a similar link

between social media and the effect of perfume

in a fresh new way

Imagine a world where your status updates tweets and text

messages can be enhanced with a digital spritz of perfume

Every point of contact with social media becomes an opportunity

to enhance your updates tweets and texts with a digital spritz

that expresses your feelings in the same way your real perfume does

We offer a unique service to consumers always linking it back

to our perfumes by encouraging them to try out the fragrance that

best suits their lsquotranslatedrsquo digitally spritzed message

How it works

Facebook

Twitter

Mobisitewebsite

This will be the digital portal where you can create beautiful text messages tweets

and status updates

and link them to any social media you want It is also

the nerve centre through which SMSrsquos MixIt Messages tweets and Facebook status

updates are translated and redirected to the relevant mobile phones or social media

pages where they will appear

The originator of the message will always receive a link where she can discover which

fragrance best suits her translated message

Teaser

On-line banners

Direct mailer

MMS to Foschini account holders

Launch

In-store

Concert amp Club Activation

Message T-shirts

As cool handouts we want to give away T-shirts that have a programmable vinyl display stitched into the material

The wearer can use her mobile phone to send a message straight to the shirt

Message T-shirts

Outdoor

Message Walls

We would like to place an electronic billboard at concerts and shopping malls Concert-goers and shopaholics alike can

SMS messages to interactive billboards

Tactical TV Valentinersquos Day

15 seconds to express yourself on TV

The best Scent Messages sent from a Foschini store before Valentines Day wins 15 seconds of airtime on national TV

This would be the ultimate way make sure your Valentinersquos Scent Message reaches the widest possible audience

These ads will contain a Scented Message complete with a beautiful design a peel-away fragrance tester and a call to

action to visit our website

Give away branded flash disks with every bottle of Lifestyle perfume sold

These flash disks will look different for each of the different fragrance brands and contain a selection of cool ringtones screen-savers and

Smart Phone Apps

Scent Message Folder App

Users have an additional folder on their phones

to add to their existing Inbox Outbox etc

This folder will automatically save all your Scent Messages

Instagram App

By downloading this smart phone instagram app you can translate your photos into a fragrance too

match your mood element summary

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Actual PurchaseAssessment(In-store Experience)

Unpacking

Storage

Consumption

Need Assessment

Direct Mailer PrintG-chat MMS ChatFace book ldquomood wordsrdquo

Guerilla sampling (fortune teller)

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Display Stand amp Window DisplaysChange Rooms

Tactical category branding (Clothing hangers footwear shelf strips)

Print ldquoorigamirdquo amp ldquoheat ldquoTV (Program sponsorship)

Advertorials Mobi Banners amp Mobi SiteInteracive Counter top branding

(coffee shops night clubs hair salons )Tactical Activations

(Matric Rage Valentines Day)

scent messages element summary

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

Online bannersMixitTwitterMicro siteDirect MailerPrint

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Digital Display Stand (interactive)In store promotions

Advertorials Outbound Mobile MessagingConcert amp Club activations

Message Walls (outdoor)Electronic Billboards

Tactical TVSmart Phone Apps

CONCLUSION amp SUMMARY

campaign roll out

MATCH YOUR MOODMATCH13 YOUR13 MOODMATCH13 YOUR13 MOODMATCH13 YOUR13 MOODMATCH13 YOUR13 MOODMATCH13 YOUR13 MOODMATCH13 YOUR13 MOODMATCH13 YOUR13 MOODMATCH13 YOUR13 MOODMATCH13 YOUR13 MOODMATCH13 YOUR13 MOODMATCH13 YOUR13 MOODMATCH13 YOUR13 MOODMATCH13 YOUR13 MOODMATCH13 YOUR13 MOODMATCH13 YOUR13 MOOD

Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul

TEASERTEASERTEASERTEASERTEASERTEASERTEASERTEASERTEASERTEASERTEASERTEASERTEASERTEASERTEASER

13 -shy‐13 Direct13 Mailer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Facebook13 mood13 words 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Guerilla13 Sampling13 (fortune13 teller) 13 13 13 13 13 13 13 13 13 13 13 13 13 13

REVEALREVEALREVEALREVEALREVEALREVEALREVEALREVEALREVEALREVEALREVEALREVEALREVEALREVEALREVEAL

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Display13 Stand 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 Category13 Branding13 (clothing13 hangers13 footwear13 shelf13 strips) 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 mobi13 banners13 amp13 mobi13 site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 InteracKve13 counter13 top13 branding13 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 AcKvaKons13 13 13 13 13 13 13 13 13 13 13 13 13 13 13

SCENT MESSAGESSCENT13 MESSAGESSCENT13 MESSAGESSCENT13 MESSAGESSCENT13 MESSAGESSCENT13 MESSAGESSCENT13 MESSAGESSCENT13 MESSAGESSCENT13 MESSAGESSCENT13 MESSAGESSCENT13 MESSAGESSCENT13 MESSAGESSCENT13 MESSAGESSCENT13 MESSAGESSCENT13 MESSAGESSCENT13 MESSAGES

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Online13 Banners 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Outbound13 Mobile13 Messaging13 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 AcKvaKons13 (concerts13 amp13 clubs) 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Message13 Walls 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Electronic13 Billboards 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 In13 store13 promoKons 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Smart13 Phone13 Apps 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Odors have a power of persuasion stronger than that of words

appearances emotions or will The persuasive power of an

odor cannot be fended off it enters into us like breath into our

lungs it fills us up it imbues us totally There is no remedy for it

- Patrick Suumlskind

BUSINESS CHALLENGE

bull Value seekers

Lots of choices

Disorganized

Stocked poorly

Confused

Overwhelmed

Frustrated

promotion

own unique wayrdquo

fragrances3

CONSUMER INSIGHTS

Scent of a Woman

Occasional Users

Mood Changers

Signature Users

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

bull Value seekers

Lots of choices

Disorganized

Stocked poorly

Confused

Overwhelmed

Frustrated

promotion

own unique wayrdquo

fragrances3

CONSUMER INSIGHTS

Scent of a Woman

Occasional Users

Mood Changers

Signature Users

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

bull Value seekers

Lots of choices

Disorganized

Stocked poorly

Confused

Overwhelmed

Frustrated

promotion

own unique wayrdquo

fragrances3

CONSUMER INSIGHTS

Scent of a Woman

Occasional Users

Mood Changers

Signature Users

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

bull Value seekers

Lots of choices

Disorganized

Stocked poorly

Confused

Overwhelmed

Frustrated

promotion

own unique wayrdquo

fragrances3

CONSUMER INSIGHTS

Scent of a Woman

Occasional Users

Mood Changers

Signature Users

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

fragrances3

CONSUMER INSIGHTS

Scent of a Woman

Occasional Users

Mood Changers

Signature Users

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

fragrances3

CONSUMER INSIGHTS

Scent of a Woman

Occasional Users

Mood Changers

Signature Users

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

fragrances3

CONSUMER INSIGHTS

Scent of a Woman

Occasional Users

Mood Changers

Signature Users

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

fragrances3

CONSUMER INSIGHTS

Scent of a Woman

Occasional Users

Mood Changers

Signature Users

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

CONSUMER INSIGHTS

Scent of a Woman

Occasional Users

Mood Changers

Signature Users

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

CONSUMER INSIGHTS

Scent of a Woman

Occasional Users

Mood Changers

Signature Users

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

CONSUMER INSIGHTS

Scent of a Woman

Occasional Users

Mood Changers

Signature Users

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

CONSUMER INSIGHTS

Scent of a Woman

Occasional Users

Mood Changers

Signature Users

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Scent of a Woman

Occasional Users

Mood Changers

Signature Users

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Scent of a Woman

Occasional Users

Mood Changers

Signature Users

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Scent of a Woman

Occasional Users

Mood Changers

Signature Users

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Scent of a Woman

Occasional Users

Mood Changers

Signature Users

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Occasional Users

Mood Changers

Signature Users

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Mood Changers

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Co-Creators

Collaborators

Customizers

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Lifestyle

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Emo Emo

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Neo Mods

NeoMods

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

FunkyRnB

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Sohelliphellip

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

PATH-TO-PURCHASE

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

Brand13 Touchpoints

and behaviors to

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

A Key Macro Trend

bull Being showy

bull Over the top

bull Understated

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Messages

Static

Saying

Look amp Feel

Aspiration

Touch points

Audience

Conversations

Dynamic

Experience

Authenticity

Engagements

Community

The New Context

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

ROUTE 1

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

The big idea

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

MATCH YOUR MOOD

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Teaser phase

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch phase

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Tactical Television

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Mobi site

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

In store

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Floating display

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Changing rooms

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Hangers

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Shoe-stand wobblers

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Music in-store

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Give-away

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Out and about

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

AR stamps

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Scented mood band

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Our target market

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

on the world

in a fresh new way

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

How it works

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Facebook

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Twitter

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Mobisitewebsite

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

and status updates

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Teaser

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

On-line banners

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Direct mailer

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Launch

In-store

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

In-store

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Outdoor

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TEASER

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IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

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Storage

Consumption

Shopping List

Need Trigger

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REVEAL

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IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

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TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

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REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

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TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

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REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Message T-shirts

Outdoor

Message Walls

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TEASER

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IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

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Storage

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Shopping List

Need Trigger

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REVEAL

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IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

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TEASER

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IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

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REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

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TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

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REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

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TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

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TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Message T-shirts

Outdoor

Message Walls

Smart Phone Apps

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TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

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REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

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REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Outdoor

Message Walls

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

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REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Message Walls

Smart Phone Apps

Instagram App

TEASER

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IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

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REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Smart Phone Apps

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

Instagram App

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TwiSer 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TacKcal13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

TEASER

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Shopping List

Need Trigger

Need Assessment

REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

campaign roll out

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 G13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 MMS13 Chat 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 TV 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Change13 Rooms 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Print 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Micro13 Site 13 13 13 13 13 13 13 13 13 13 13 13 13 13

13 -shy‐13 Mixit 13 13 13 13 13 13 13 13 13 13 13 13 13 13

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REVEAL

PRE-PURCHASE

IN-STOREEXPERIENCE

Planning

Entrance

Search ampDiscovery

Evaluation

Brand Selection

Unpacking

Storage

Consumption

Need Assessment

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