Post on 28-Mar-2015
Lewis and Clark Enthusiasts in Montana
Results from the 1999
Missouri-Madison Recreation
Visitor Use Survey
Funded by Montana Power Company,Bureau of Land Management, and
Bureau of Reclamation
Brian Glaspell
Institute for Tourism & Recreation Research
Institute for Tourism and Recreation Research
Lewis & Clark Enthusiasts
• Lewis & Clark history was one reason respondent visited the site.
• Visiting Lewis & Clark sites was one activity participated in by the respondent.
• Respondent indicated they would visit the site again if there were an event specific to the Lewis & Clark journey commemoration.
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Characteristics of Enthusiasts
Travel Group Type
56% Family
16% Friends
14% Family & Friends
10% Alone
Travel Group Size
35% with 2 members
13% with 4 members
12% with 3 members
11% with 1 member
22% have children
13% have a disabled member
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Characteristics of Enthusiasts
Residency
39% Montana residents
61% Nonresidents
8% California
5% Washington
4% Oregon
3% Idaho, Minnesota
Respondent Gender
54% Male
46% Female
Respondent Education
18% High School
45% College
37% Post Graduate
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Characteristics of Enthusiasts
Age of Respondent
11% 31-40 years
25% 41-50 years
25% 51-60 years
23% 61-70 years
Household Income
10% $20,000-$29,999
16% $30,000-$39,999
14% $40,000-$49,999
17% $50,000-$59,999
8% $60,000-$69,999
28% $70,000 or more
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River Sites Commonly Visited
22% Gates of the Mountains
9% Giant Springs/Heritage State Park
8% Ryan Island Day Use Area
23% Lewis & Clark Interpretive Center
9% Coal Banks Landing
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Trip Characteristics
• 62% were on their first visit to this site
• 19% had made 1 to 5 previous visits
• 5% had made 6 to 10 previous visits
• 14% had made more than 10 previous visits
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Reasons for Visiting Site All Reasons
100% Lewis & Clark site
73% Scenic beauty
36% Easy to get to
35% Heard about it
33% Specific attraction
30% Been here before
28% Close to home
23% Good facilities
Most Important Reason
47% Lewis & Clark Site
27% Scenic beauty
All other reasons 2-3% each
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Respondent Activities at SiteAll Activities
100% Visit L&C sites
87% Sightseeing
63% Photography
56% Viewing wildlife
50% Walking
38% Visit other historic sites
22% Picnicking
21% Day hiking
Primary Activity
33% Visit L&C sites
26% Sightseeing
10% Canoeing/
kayaking
5% Walking
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This Trip to This Area
Statement % Agree1. This trip was better than any other 38%
recreation experience I remember.
2. This trip was better than any other 40%
trip to this area I remember.
3. This trip was so good I would like 77%
to take it again.
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Satisfaction with Site
Percent Satisfied with Condition
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Opportunity to hunt
Number of fish caught
Number of campsites within sight/sound
Conflict with other users
Residential development visible from water
Seeing/hearing others
Rules and regulations
Opportunity to view wildlife
Campsites/picnic areas
Privacy of area
Quality of other info
Amount of development
Behavior of other people
Degree of naturalness
Appropriateness of development
Quality of L&C info
Historical info
Condition of natural features
Maintenance of facilities
Cleanliness of area
Cleanliness of area, maintenance of facilities, condition of natural features, historical information, Lewis & Clark information, and appropriateness of development were most often reported to be satisfactory at the site.
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Most Important Conditions
25% Cleanliness of Area
18% Condition of Natural Features
14% Maintenance of Facilities
12% Degree of Naturalness
11% Lewis & Clark information
10% Campsite and picnic areas
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Overall Satisfaction
Respondents were generally very satisfied with their trip.
1% 2% 3% 3% 20% 36% 35%
1 2 3 4 5 6 7 8 9
Average = 7.9
Not at all
Satisfied
Slightly
Satisfied
Moderately
Satisfied
Extremely
Satisfied
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Total Average Trip Spending
Sector of Spending
Average Spent inMontana by L&C
Enthusiasts
Average Spent inMontana by Non-
EnthusiastsFood (restaurants, groceries, etc.) $100.80 $62.30
Gas, transportation costs $99.89 $48.42
Motels, campgrounds, lodging $73.30 $44.56
Retail items $55.72 $21.41
Guides, outfitters $29.65 $11.58
Licenses, entrance fees $11.03 $8.96
Other $9.58 $4.07
Total* $381.05 $200.12
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Comparison of Lewis & Clark Enthusiasts and Other Visitors (non-enthusiasts)
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Group Characteristics
Enthusiasts Non-Enthusiasts
Residency:
Montanans 39% 72%
Nonresidents 61% 28%
Education:
High School 18% 31%
College 45% 47%
Post Graduate 37% 21%
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Group Characteristics
Enthusiasts Non-Enthusiasts
Household Income:
$30,000-$49,999 30% 30%
$50,000-$69,999 25% 21%
$70,000 or more 28% 20%
Respondent Age:31-40 11% 23%
41-50 25% 23%
51-60 25% 17%
61-70 23% 12%
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First vs. Repeat Visit, Group Characteristics
Enthusiasts Non-Enthusiasts
First Visit 60% 28%
Repeat Visit 40% 72%
Avg. # Males 1.7 2.0
Avg. # Females 1.9 1.7
Avg. # Children .8 1.0
Groups with Children 22% 34%
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Reasons for Visiting Site
Enthusiasts Non-Enthusiasts
Close to home 28% 51%
Easy to get to 36% 52%
Group facilities 7% 10%
Heard about it 35% 16%
Good facilities 23% 29%
Good fishing 11% 33%
Scenic beauty 73% 57%
Been here before 30% 52%
Try a new area 14% 11%
Lewis & Clark site 100% 9%
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Most Important Reason for Visit
Enthusiasts Non-Enthusiasts
Close to home 3% 17%
Good fishing 2% 16%
Scenic beauty 27% 19%
Lewis & Clark site 47% 3%
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Respondent Activities Enthusiasts Non-Enthusiasts
Sightseeing 87% 55%
Photography 63% 27%
Auto/RV Camping 10% 28%
Walking 50% 36%
Hiking 21% 13%
Swimming 11% 26%
Canoeing/Kayaking 14% 7%
Viewing Wildlife 56% 33%
Angling 18% 53%
Visit Lewis & Clark site 100% 7%
Visit other historic site 38% 5%
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Respondent Primary Activities
Enthusiasts Non-Enthusiasts
Sightseeing 26% 13%
Auto/RV Camping 3% 10%
Canoeing/Kayaking 10% 3%
Angling 2% 15%
Visit Lewis & Clark site 33% 1%
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This Trip to This AreaStatement Percent Who Agree
Enthusiasts Non-Enthusiasts1. This trip was better than
any other recreation experience
I remember. 38% 20%
2. This trip was better than
any other trip to this area
I remember. 40% 24%
3. This trip was so good I would
like to take it again. 77% 61%
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Satisfaction with Site Conditions
Condition Percent Satisfied
Enthusiasts Non-Enthusiasts
Lewis & Clark info 88% 31%
Other interpretive info 79% 31%
Historical info 88% 37%
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Overall Satisfaction
Enthusiasts, Non-Enthusiasts
1% 2% 3% 3% 20% 36% 35%
1% 1% 2% 3% 9% 12% 26% 27% 21%
1 2 3 4 5 6 7 8 9
Averages = 7.9, 7.1
Not at all
Satisfied
Slightly
Satisfied
Moderately
Satisfied
Extremely
Satisfied
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Thank you!
www.forestry.umt.edu/itrr