Let’s TalkAndroid

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Android is enormous And cAnnoT be ignored

(runs on 75% of all smartphones)

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by The numbers

Strategic Platform

Android used to be a follow-up platform, but companies now need to focus on Android in their mobile entry plan

tablet growth

Companies should begin to think about Android tablets the same way they think about iPad

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Android increased to 48% of the tablet market share in 2012, up from 15% in 2011

Android currently has 51.9% of the Us smartphone market share, while iOS has 34.3%

189.7 million android Users on facebook vs. 178.3 million on iOS

1.3 million new activations every day

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Android is The LArgesT, FAsTesT growing mobiLe os

half a billion activationS to Date

1.3 million activationS Per Day

4x aS many USerS globally aS ioS

80%

100%

60%

40%

20%

0%

20 11 Q 32 011 Q4 2012 Q1 2012 Q2 2012 Q3

worlDwiDe SmartPhone oS marketShare

An dr oi d iO S Other

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The numbers don’T Lie

Of the 11% of US adults who owned a tablet in 2011 Of the 22% of US adults who own a tablet today

81%Apple iPad

4%Other

15%Android

52%Apple iPad

48%Android

2011 2012

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Android is now on pAr wiTh ios. Simplified. Beautiful. Smarter users.

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consistent design Android released their Design Guidelines in January

2012 to make Android design more consistent

fewer versions

over 34% of android Users already

Use ics and Jelly bean, and Gingerbread

(50.8%) can largely support new Android design

patterns.

new framework featUres

Flexible UI, faster transitions, standard UI, etc.

Pro

of:

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1sT generATion: Android’s Early Days

software•Trying to catch up with iOS

•Frequent updates, basic functionality

•Poor user experience, little appeal

devices•Cheap hardware

•Widespread fragmentation

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2nd generATion: Exploring Its Identity

software•Greater focus on design

•More functionality

•Still geeky

devices •Hardware built for Android

•Fragmentation continues

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software•Stunning UX at the heart of Android’s framework

•Applications are beautiful, optimized, delightful

•Android’s design adapts across all devices

devices• Incredible devices flooding the market

currenT generATion: Android Is Mainstream

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The Three generATions oF Android

1St generation 2nD generation 3rD generation

little aPPeal

cheaP harDware

high fragmentation

growing USer baSe

better DeviceS

greater fUnctionality

mainStream

StUnning DeviceS

beaUtifUl Ux

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Android’s pAsT is FAding AwAy

anDroiD DeviceS in market

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Current generation has over 150 million

active android Users (34.2% of all users)

2nd generation is on the decline, and will drop dramatically as users reach the end of their 2-year upgrade cycle (61.1% on Froyo and Gingerbread, down from 76.1% in August)

1st generation has almost

completely disappeared, with just 15 million remaining users (3.1%)

The new generATion is emerging

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Android is bigger ThAn jusT mobiLe

(development isn’t limited to phone/tablet)

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mAchine-To-mobiLe (m2mo)

Android can merge with previously non-connected machines, enhancing them with anything from a more powerful user interface to always-on cloud connectivity

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Android has been used to power TVs, cars, satellites, consumer devices, household electronics, and more

connected Android can fuel a range of devices across a massive ecosystem

seamlessDesigning for Android requires you to think beyond any one device interface

fleXibleFluid experience across devices

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escorT

We connected radar detectors to the phone to create a real-time map of alerts from around the nation

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LennoxWe constructed a mobile thermostat to manage home temperatures from anywhere in the world

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medicAL device mAnuFAcTurer

We drew data from a sleep apnea machine and pushed it to the cloud

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Android’s cusTomizATion is opporTuniTy

maintain absolute control of a device in a highly secure environment  

make android look like anything you want

own your company’s oS when windows or linux won’t suffice

Amazon completely splintered Android to power the Kindle Fire, and many OEMs have used this to build their own custom UI.

cUstomization makes it possible to:

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The Android Experience

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Beautiful, Consistent Design

Enterprise Enabled

Less Fragmentation

Flexible Delivery Options

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beAuTiFuL, consisTenT design

Since the release of Ice Cream Sandwich, Android now inherently supports a beautiful, cohesive experience across all modern devices

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• Fluid gestures and transitions

•Design naturally adapts across devices, screen sizes, and resolutions

•Distinct but consistent feel across phone and tablet

beAuTiFuL, consisTenT designHardware tech specs and appeal is catching up with – and has in some ways surpassed — Apple.

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Android’s open framework can be tailored to suit the needs of any organization

enTerprise enAbLed

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remote or triggered device wipes

mobiLe device mAnAgemenT (mdm) securiTy

Plus other features

lock users out if they install an

unauthorized app

encrypt device data enforce password use remote or triggered device wipes

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enterprises can create their own app stores

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companies can create custom version of android to match their needs

cusTomizATion

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FLexibLe deLivery opTionsPublishers can distribute android applications any way they see fit. the open platform allows you to bypass the store entirely for private distribution, or utilize a number of app marketplaces for global reach

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app marketplace (e.g. google Play)

Direct distribution through email

host on the web

licenses available through google Play

enTerprise depLoymenT

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app marketplace (e.g. google Play, amazon, carrier)

target users by: host and share applications privately

consumer depLoymenT

•Device•geography •capabilities•Platform versions

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FrAgmenTATion

How do you manage fragmentation?

• ensure coverage across the right set of devices for

your solution - everything before gingerbread is

outdated, and many companies are already choosing

to focus only on ice cream sandwich (4.0) and newer

• Design for the current generation of android Ui: ice

cream Sandwich and Jelly bean

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How do you address future fragmentation?

• only 1 major release per year from google, reducing fragmentation

• google’s PDk is available 2-3 months before a new release to verify new features on all devices

FrAgmenTATion

myThs AbouT Android

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Android solutions must be designed for every possible device and form factor

An Android solution should be developed after an iOS solution

An Android solution takes longer to develop than an iOS solution

An Android solution has to be tested on hundreds of devices

myth #1

myth #3 myth #4

myth #2

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Myth 1: Android solutions must be designed for every possible device and form factor

designing for device diversityAndroid’sflexibledesignframeworkallowsustobuildacrossallmoderndevices with just a few optimized layouts that adjust to their surroundings

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Myth 2: An Android solution takes longer to develop than an iOS solution

development is no Longer a hurdle

yesTerdAy’s Android:

•Android visual design guidelines didn’t exist

•General approach for designing screens

for Android was to mimic iOS

•Screens were designed with widgets that

needed to be customized so that they

functioned like they would on the iOS

platform

TodAy’s Android:

•Android provides strong visual design

guidelines

•Don’t need to waste time recreating iOS

widgets and actions - these now exist for

Android

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Myth 3: An Android solution should be developed after an iOS solution

Android must be a primary consideration

The Android audience is now too

large and too mature to ignore.

#1

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is iT A consumer pLAy?

Android and iOS need to be available at

the same time. Instagram learned this

lesson, and Facebook now has more

users on Android than on iOS

Android Must Be a Primary Consideration

is iT An enTerprise pLAy?

BYOD trends are pushing Android into

the enterprise. Companies can no longer

ignore this growing demand

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iOS USERS

178.3mmANDROID USERS

189.7mm

FAcebooK usAge sTATs

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Myth 4: An Android solution has to be tested on hundreds of devices

Testing is manageable

There are a huge number of devices

in the Android ecosystem, but we

don’t need to test every one.

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embrAce AuTomATed TesTing•Use tools such as Junit for unit and integration tests

•Use Robotium for system level UI testing

•Use CI (Continuous Integration) to execute these tests each time a developer checks in code

•Use manual testing to test areas of the system that need a human touch such as using the camera, sensors, telephony, Bluetooth, and NFC

Testing is Manageable

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real world testing eXampleMillionsofpeopleaccessNetflixon 1000 different android devices every day. ButNetflixtestswithjust10 phones and 4 tablets usingthefollowingcriteria:

At least one device for each playback pipeline architecture they support

Choose devices with high- and low-end processors as well as devices with different memory capabilities

Support each major operating system as well as several custom ROMs

Choose devices that are most heavily used by Netflix’sSubscribers.

ReadmoreaboutNetflix’stestingprocess.

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QUestions? Mutual Mobile has delivered over 400 mobile experiencesacrossAndroid,iOS,Windows8,andWeb.Ourend-to-endsolutionshavedelightedmajorclientsincludingGoogle,Audi,Cisco,andXerox.

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