Measure A: Funding Marin’s

Legacy of Parks, Open Space and

Farmland

March 21, 2013

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“We are dedicated to educating, inspiring, and engaging the people of Marin in the shared commitment of preserving, protecting, and enriching the natural beauty of Marin’s parks and open spaces, and providing recreational opportunities for the enjoyment of all generations.”

...While cultivating the stewards of tomorrow.

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• To preserve quality of life and maintain open space, parks, and

farmland, with funds that cannot be taken by the State, shall

Marin County:

• Protect streams, baylands, natural areas, and wildlife habitat;

• Manage vegetation to preserve biodiversity and reduce wildfire

risk;

• Repair and replace deteriorating park facilities; and

• Maintain and enhance walking, hiking, biking, and equestrian

trails;

• by enacting a one-quarter cent sales tax, with a citizens'

oversight committee, annual audits, with all funds spent only in

Marin County.

Measure A: The 75 Words

3.

• Measure A will generate $10 million annually for nine years.

• Public Process: Parks convened a series of public meetings to establish how these funds would be allocated

DETAILED EXPENDITURE PLAN

4.

• 65%- restore natural resources, maintain

county parks and open space preserves,

restore and improve public access, and

protect natural lands

• 20% - save family farms and ranches

through the purchase of agricultural

conservation easements in voluntary

transactions with landowners

• 15% - cities, towns and special districts in

Marin to manage their parks, nature

preserves, recreation programs, and

vegetation to reduce wildfire risk.

Detailed expenditure plan

5.

• On August 7, 2012, the Marin County Board of Supervisors unanimously placed Measure A on the November ballot.

• On November 6, 2012, Measure A Passed with 74.4% of the vote!!!

Measure A

6.

Lessons Learned

Measure A

Measure A: Lessons Learned

• Be Ready

• Poll it!

• Get out the message

• Clearly define roles

• Remember the ground game8.

BE READY

• Clarify your identity.

• Identify everyone/organization who will care about it.

• Engage potential detractors first & LISTEN to them- adjust as necessary.

• Engage all “friends”.

• Resolve conflicts before you move forward.

9.

• Hire a reliable consultant.

• Be as scientific & as large as possible.

• Use results to guide decisions and messages.

POLL IT!

10.

• Be receivers, not just transmitters.

• Create concise poll-informed message

• Create a communications plan- don’t forget the online outlets.

• Produce compelling materials.

• Use social media.

• Encourage organizations and elected officials to communicate through their channels.

Get out the message

11.

Get out the message

12.

• Separate the campaign and the public information effort.

• Set the Campaign/Executive/Fundraising committee and roles early.

Clearly Define roles

13.

• Speak to groups of “opinion leaders”.

• Create and train ambassadors.

• Have an excellent (public relations) summer.

• “Table” at grocery stores, events, anywhere the public gathers.

• Phone bank.

• Use yard signs.

Remember the ground game

14.

• Linda Dahl, Director and General Manager, Marin County Parks

• Email: ldahl@marincounty.org

CONTACT ME FOR MORE…