Lessons learned in launching

Pinstagram in 2 days

Pek Pongpaet

Pek Pongpaet

on twitter

@pekpongpaet

impekable Product, Design & UX

+

+ 2 days

=

over 200 millionimages served

Maxed out MixPanel free plan in 10 hours

One month later...

iPad App

Top 20 Photography & Video App in 12 Hours

Top 20 Photography & Video App in 12 Hours

Top 10 Photography & Video App in 24 Hours

The Lessons

Most people cannot envision your product

Pinstagram

Pinstagram

Be a remora

Timing

MOAR INSTAGRAM!

Press

Make it easy for the Press

Have a press kit

Press Release:

What do you get when you combine the most popular

photo sharing app Instagram, recently acquired by

Facebook for a $1 Billion with one of the fastest growing

photo sharing social network, Pinterest? If you were

SIlicon Valley entrepreneurs Pek Pongpaet and Brandon

Leonardo, you'd get together for the weekend and build

Pinstagram, a new way to browse your Instagram photos

on the web using the popular Pinterest style waterfall

layout.

Users of Pinstagram can sign on with their Instagram ID

and immediately enjoy their Instagram feed on the

desktop along with other feeds like the popular feed, their

likes and more. Pinstagram also prominently features a

useful search on the top, something that is buried deep

within the Instagram mobile app. Pinstagram allows you

to easily promote your Instagram content on Pinterest

with the Pin button that lets you pin your photos on

Pinterest.

Have a good story

+

2 friends

+

2 friends2 brands

+

2 friends2 brands

2 days+

2 friends2 brands

2 days

1 great story+

Distribution

800,000 Apps

Lottery Ticket

BUILD A LIST

Want the iPad version?Give us your email

List Stats

List Stats

•over 4000 emails

List Stats

•over 4000 emails

•open rate of 58%

List Stats

•over 4000 emails

•open rate of 58%

•industry avg of 16%

Measure Everything

10Avg Page Views

Friction

scrolling > liking > commenting 100x 10x 1x

Dont hide things

70% use portrait mode

INTERNATIONALISE

Tell people what to do

<3%

>33%

Kill Features

follow@low_selfesteem

plz!

Like myphoto

follow@low_selfesteem

plz!

Like me!

Like myphoto

follow@low_selfesteem

plz!

Like me!

Follow me!

Like myphoto

follow@low_selfesteem

plz!

Just do it

Questions?

Info

@pekpongpaet on twitter

Pictacular website

iPad App

Android App

contact: pek@impekable.com