Lessons Learned in Marketing and Communications from across the Ashoka U Network

Lessons Learned in Marketing and Communications from across the Ashoka U

Network

August 14, 2014

The world is changing—faster than ever before—from a world run by elites to a world in which everyone can and must drive change. In that world, success depends on one’s ability to both lead and collaborate, to see beyond silos, adopt new perspectives, and to problem-solve.

- Bill Drayton, CEO and founder of Ashoka

Welcome and Why are We Here?

2:00-2:10pm: Welcome & introductions

2:10p-2:25pm:Where we’ve come from, where we are, and where we’re going

2:25-2:30pm: Exploring Themes: A Shared Language - What does Social Innovation mean on your Changemaker Campus?

2:30-3:15pm: Case studies and featured projects

3:15 – 3:25pm: Q&A: Participants ask questions using the conference call line.a. What do these case studies

spark in terms of your own challenges and needs?

b. What else could we develop as a community and what other resources might be useful?

3:25-3:30pm: Conclusion and next steps

Agenda

Where We’ve Come FromJuly 2013: Brought together 40+ public relations and communication professionals across Changemaker Campuses for an inaugural webinar.

• Shared Professional Public Relations Toolkit with network (Hattaway Communications)

• Shared communication case studies from Brown University and University of San Diego (website launches, blog posts, and press)

Where We Are2013 – 2014 Academic Year: Huge leaps in sophistication in both communication and collaboration across the Ashoka U network

Changemaker Campus conference presentations & collaborative leadership

Where We Are Going

On-Campus – awareness/community building with students and faculty

External – funders, parents, prospective students, alumni, higher ed leaders

Between Campuses – social innovation leaders • Amplify each other’s work via social media and

announcements• Future webinars and follow up for collaborative

opportunities• Ashoka U Exchange: Feb 26-28, 2015: University of

Maryland

2014 - 2015 Academic Year: Goal to increase sharing between campuses and amplification of compelling stories through the network

2012 – 2013 – Launch 2013 – 2014 – Build2014 – 2015 – Grow

A Shared Language: What is the definition of social innovation

used on your campus?

Creates social and economic

Solves/addresses social challenges to create impact

Output of a collaborative,

creative process

Novel- more effective or

efficient than pre-existing alternatives

Transformational, innovative,

Drives growth

& change

Systems change

(root problem

solutions)

A methodology or set

of strategies

Melissa CarrierUniversity of MarylandAssistant Dean, Center

for Social Value Creation & Office of Global

Programs

Elizabeth RobinsonMiddlebury

Director, Project on Innovation in the Liberal

Todd ManwaringBrigham Young UniversityTeaching Professor, Ballard Center for Economic Self

Reliance

Mary WatsonThe New School

Executive Dean of the New School for Public

Engagement

Sara HeraldUniversity of Maryland

Assistant Director, Social Entrepreneurship

Contributors to the Shared Definition Project

Working definition based on shared definitions & Changemaker campus analysis:

Social Innovation: A methodology, strategy, process or concept used to support responses to societal needs. The imperative to uncover innovative, transformative, and sustainable solutions to social problems regardless of sector or role.

Alex BraunsteinCommunications Manager

Swearer Center for Public ServiceBrown University

alexandra_braunstein@brown.edu

Student-powered storytelling: How do you enable changemakers to create and harness the power of their

own stories?

1. Good stories require great storytellers.

2. Not all narratives are created equal.

3. If you build it, they won’t come.

Guillermo Zenizo LindseyPR Manager

Universidad de MonterreyMexico

gzenizo@udem.edu.mx

Integrating the Changemaker Brand into the History and Philosophy of your Institution

http://www.udem.edu.mx/Esp/Somos-UDEM/Pages/ashoka.aspx

Christina WilliamsCommunications DirectorInstitute for Sustainable

SolutionsPortland State University

cdw2@pdx.edu

Cindy CooperCo-founder & DirectorImpact Entrepreneurs

Portland State Universitycpc@pdx.edu

A Cross Campus Effort to Elevate Changemaker Success

Telling the PSU Changemaker StoryA cross-campus effort to elevate changemaker success

An online home for a campus-wide initiative

Give changemakers a voice

• Who are changemakers? Students, faculty, staff, alumni—the PSU community is making the world a better place.

• Make the stories accessible, yet inspiring. Who’s a changemaker? We all can be.

• Make the process easy

to replicate. We want to tell many stories, not just a few, well-produced stories.

• Give would-be changemakers the resources to plug in.

Unleashing the promise of business for social impact.

ELEVATING IMPACT SUMMIT 2014

Celebrating lifelong changemakers

375 peoplefrom across sectors; invited to make a print and tell their stories

24 speakers & storytellersincluding Ashoka Fellows, local leaders, and a student

6 Pitch Fest finalists& one audience-selected, first place $1500 winner

3 Impact AwardsEntre/intra & campus innovation

The Business of Social Innovation

Undergrad, grad, for-credit and non-credit

Four-course, one-year, majority-online:• Design Thinking for Social

Innovation• Money Matters• Storytelling & Impact

Measurement• Field study practicum

+Content & guests from IE programs & partners

ONLINE CERTIFICATE

Conversation and Q&A:

Questions, comments, and other ideas?

o What questions do you have for our presenters?

o What do these case studies spark in terms of your own challenges and needs?

o What else could we develop as a community?

o What other resources might be useful?

Next Steps:

1. Connect stories related to changemaking and social innovation and to the community conversation (#Exchange2015, #ChangemakerCampus)

2. Follow each other on Twitter by viewing @AshokaU Twitter list for social innovation handles at each Changemaker Campus

3. Submit stories to Ashoka U to either amplify through social media or to pitch to a national Ashoka media partner for publication

4. Share ideas with Ashoka U, webinar presenters and each other about how to build more effective and collaborative communication channels Thank you!

Showcase best practices of network storytelling

Reinvigorate, empower, and strengthen the network

Create ongoing opportunities to engage & enroll our growing community

Lessons Learned in Marketing and Communications from across the Ashoka U Network

Government & Nonprofit

Transcript of Lessons Learned in Marketing and Communications from across the Ashoka U Network

Lessons Learned and Lessons to Be Learned: Investment Law & … · 2014. 4. 30. · 1 Lessons Learned and Lessons to Be Learned: Investment Law & Development for Developed Countries

LESSONS LEARNED AND GOOD PRACTICES...Lessons Learned Lessons are learned for sharing and applying to similar projects. Project lessons are learned from experiences, both inspiring

Lessons Learned:

Lessons Learned Remote PM+ Cohort Integrated K+S · Lessons Learned Below are key lessons learned on providing Remote PM+ Training of Helpers. These lessons learned are based off

Lessons Learned Globally - Campaign for Tobacco-Free Kids...Process lessons learned 2. Content lessons learned See next page for lists of these lessons learned. 7 | Lessons Learned

Lessons Learned Events at SLAC · 2012-09-14 · Lessons Learned Events: Summary Comments . Important to identify and communicate lessons learned! Lessons learned and near misses

Lessons Learned

Detecting Financial Reporting Fraud – Lessons learned · PDF fileDetecting Financial Reporting Fraud – Lessons learned by ... Detecting Financial Reporting Fraud – Lessons learned

Lessons&Learned&in&Deploying&Akka& Persistencedownloads.typesafe.com/website/presentations/lessons-learned-akk… · Lessons&Learned&in&Deploying&Akka& Persistence Duncan&K.&DeVore

Lessons learneD

Lessons Learned Handbook · 2011-10-12 · • Lessons Learned, an adjective, describes anything related to a Lessons Learned procedure. E.g. Lessons Learned process, Lessons Learned

ASSESSMENT & LESSONS LEARNED FROM AFRICAN DIASPORA MARKETPLACEpdf.usaid.gov/pdf_docs/PDACT256.pdf · ASSESSMENT & LESSONS LEARNED FROM AFRICAN ... ASSESSMENT & LESSONS LEARNED FROM

Lessons Learned from “Lessons Learned” · 2 LESSONS LEARNED FROM “LESSONS LEARNED” 2. The NRC set safety goals in its Safety Goal Policy Statement, initiated not long after

Successes, Challenges, & Lessons Learned...Successes, Challenges, & Lessons Learned Overview Introduction Successes Challenges Lessons Learned New Approaches Highway 70 To Phoenix

Lessons Learned from Failures Dec 2014 - MTS Houston · 212 on board, 123 perished, 89 survivors ... Lessons Learned Lessons Learned. ... Lessons Learned from Failures Dec 2014.pptx

Lessons learned & not learned at MSU

Lean lessons learned - lean startup methodology and lessons learned from Blossom

Lessons learned from accident investigation Seminar/IHS - Day 2... · LESSONS LEARNED FROM OTHERS LESSONS LEARNED FROM UAE ... Lessons Learned . ... Dealing with survivors and bereaved