Lessons In LinkedIn: How to Leverage Today’s Lead Generation Powerhouse

Welcome.

ShawnGraham www.shawngraham.me

Scott Imblum pumppeelz.com

www.urockmusiccenter.com

How are you using LinkedIn?

• Optimizing Your LinkedIn profile

• Goal Setting

• Power Features

o Get Introduced

o InMail

o Groups

• Company Pages

• Managing Relationships

Agenda

Optimizing Your LinkedIn Profile

• Professional profile picture

• Cover photo

Optimizing Your LinkedIn Profile

• Snapshot of your experience/background

• Articulate your persona/professional brand

• Opportunity for engagement

Optimizing Your LinkedIn Profile

• Experience (scale, scope, and impact)

• Highlight relevant skills/experiences

• Opportunity for more engagement

Optimizing Your LinkedIn Profile

• Additional sections can add texture/talking points

Optimizing Your LinkedIn Profile

• Recommendations (when possible)

• Endorsements

Goal Setting

• Aligned with your sales process

o Brand awareness

o Engagement (Groups, comments, etc.)

o Lead generation

• Identify opportunities for quick wins (ex. a phone

call versus trying to “make the sale”)

• Monthly – Track progress against goals

How can you use LinkedIn to make

connections/grow your business?

• Proactively identify & reach out to potential contacts

• Connect via LinkedIn following meetings

• Regularly review “People You May Know”

• Use status updates as a friendly reminder/prompt

• Follow up, follow up, follow up!

Using LinkedIn to Grow Your Network

• Leverages the power of shared connections

• Reach/connect with others outside of your network

• Shared connections better than “cold calls”

Power Features: Get Introduced

• Select shared connection

• Write a brief message including why you’re asking

for an introduction

Power Features: Get Introduced

• Available for upgraded plans

• Allows you to reach out to contacts outside of your

network directly

• Increased functionality including who has viewed

your profile

Power Features: InMail

• Highly targeted

• Great way to interact around topics

• Find the right group based on audience/activity

Power Features: Groups

Company Pages

• More than 4 million companies have LinkedIn

Company Pages

• Great place to share news, blog posts, and career

opportunities

• Think strategically about your content/messaging

Key Takeaways

1. Optimize your profile (headshot, summary,

endorsements, etc.)

2. Proactively engage with existing/prospective

(don’t be passive)

3. Leverage power features such as “Get

Introduced”, “InMail”, and Groups to grow your

network

4. Be strategic. Think about your business goals

5. Carve out time to spend on networking

What questions

do you have?