LESS

@RYNGRN

MORE

BETTER RYAN GREENNASHVILLE UX

2013 AUG 22

@RYNGRN

AKA: HOW TO EXECUTE YOUR UX

STRATEGY SO THAT YOU WON’T FAIL MISERABLY

@RYNGRN

BY SHOW OF HANDS: AT YOUR WORKPLACE, IS THERE ANY FORMAL,

DOCUMENTED DESIGN / DEV PROCESS?

@RYNGRN

IF TRUE, KEEP HAND RAISED: ARE YOU HAPPY WITH THE

CURRENT PROCESS?

@RYNGRN

@RYNGRN

LAST QUESTION FOR EVERYONE:

WHO IS ACTUALLY IMPLEMENTING THE UX

IMPROVEMENT PROCESS?

@RYNGRN

SURPRISE!

IT’S YOU

REMEMBER, EVERY PROJECT IS A SNOWFLAKE.

@RYNGRN

@RYNGRN

Less is more.

@RYNGRN

- Ludwig Mies van der Rohe

More is more.

@RYNGRN

- David Tudor

Less is less.

@RYNGRN

- Jason Fried

@RYNGRN

I PROPOSE SOME MATH:

LESS + MORE + BETTER =

AWESOME

@RYNGRN

EXECUTING GREAT UX STRATEGY MEANS:

LESS ___________

@RYNGRN

EXECUTING GREAT UX STRATEGY MEANS:

LESS ___________

@RYNGRN

★ GUESSING WHAT SUCCESS MEANS

EXECUTING GREAT UX STRATEGY MEANS:

LESS ___________

@RYNGRN

★ GUESSING WHAT SUCCESS MEANS

★ PILING ON EXTRAS (SCOPE CREEP)

@RYNGRN

★ GUESSING WHAT SUCCESS MEANS

★ PILING ON EXTRAS (SCOPE CREEP)

★ ARBITRARY BENCHMARKS

EXECUTING GREAT UX STRATEGY MEANS:

LESS ___________

@RYNGRN

★ GUESSING WHAT SUCCESS MEANS

★ PILING ON EXTRAS (SCOPE CREEP)

★ ARBITRARY BENCHMARKS

★ METRICS WITHOUT MEANING

EXECUTING GREAT UX STRATEGY MEANS:

LESS ___________

@RYNGRN

★ GUESSING WHAT SUCCESS MEANS

★ PILING ON EXTRAS (SCOPE CREEP)

★ ARBITRARY BENCHMARKS

★ METRICS WITHOUT MEANING

★ BLIND ADHERENCE TO PROCESS

EXECUTING GREAT UX STRATEGY MEANS:

LESS ___________

@RYNGRN

★ GUESSING WHAT SUCCESS MEANS

★ ARBITRARY BENCHMARKS

★ METRICS WITHOUT MEANING

★ BLIND ADHERENCE TO PROCESS

★ MEETINGS WITHOUT TAKEAWAYS

EXECUTING GREAT UX STRATEGY MEANS:

LESS ___________

EXECUTING GREAT UX STRATEGY MEANS:

MORE ___________

@RYNGRN

@RYNGRN

★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING

EXECUTING GREAT UX STRATEGY MEANS:

MORE ___________

@RYNGRN

EXECUTING GREAT UX STRATEGY MEANS:

MORE ___________★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING

★ CLEAR DEFINITIONS. (DELIVERABLES, METRICS, STEPS, TIMELINE)

@RYNGRN

EXECUTING GREAT UX STRATEGY MEANS:

MORE ___________★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING

★ CLEAR DEFINITIONS. (DELIVERABLES, METRICS, STEPS, TIMELINE)

★ COMMUNICATION. “EARLY AND OFTEN” IS THE MANTRA.

@RYNGRN

★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING

★ CLEAR DEFINITIONS. (DELIVERABLES, METRICS, STEPS, TIMELINE)

★ COMMUNICATION. “EARLY AND OFTEN” IS THE MANTRA

★ PROTOTYPES AND PEOPLE

EXECUTING GREAT UX STRATEGY MEANS:

MORE ___________

@RYNGRN

★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING

★ CLEAR DEFINITIONS. (DELIVERABLES, METRICS, STEPS, TIMELINE)

★ COMMUNICATION. “EARLY AND OFTEN” IS THE MANTRA

★ PROTOTYPES AND PEOPLE

★ ADDED VALUE. “IS THIS HELPING OR SLOWING US DOWN”

EXECUTING GREAT UX STRATEGY MEANS:

MORE ___________

EXECUTING GREAT UX STRATEGY MEANS:

BETTER ___________

@RYNGRN

@RYNGRN

★ TRANSPARENCY WITH DATA

EXECUTING GREAT UX STRATEGY MEANS:

BETTER ___________

@RYNGRN

★ TRANSPARENCY WITH DATA

★ SOLUTIONS TO THE MAIN USER STORY / PROBLEM

EXECUTING GREAT UX STRATEGY MEANS:

BETTER ___________

@RYNGRN

★ TRANSPARENCY WITH DATA

★ SOLUTIONS TO THE MAIN USER STORY / PROBLEM

★ CONNECTING-THE-DOTS FOR THE CLIENT WHEN YOU’

VE KNOCKED IT OUT OF THE PARK

EXECUTING GREAT UX STRATEGY MEANS:

BETTER ___________

@RYNGRN

SUMMARY:

LESS BULLSH*T.MORE FOCUS & EFFICIENCY.BETTER COMMUNICATION.

#WIN

THANKS!

@RYNGRN

TYPEFACES USED:

OSWALD

Droid Serif Italic

GREAT QUOTES:uxquotes.com inspireux.com/quote-archive/ uxquotes.tumblr.com