SMD 2014Find me on Twitter: @lemberg

KOMFOWe love Social Media and we believe that it has fundamentally changed

the way companies communicate with their customers.

• Headquartered in Copenhagen, Denmark but present globally.

• Owned by the four founders and the global software company Sitecore.

• Powerful team of 60+ social media marketing specialists ready to guide you to success.

• 100+ strong partnerships with leading social networks, agencies and software providers.

• 300+ enterprise clients and market leader in the Nordics.

Retail

Finance

E-Commerce

Telecommunication

BtB

Publishing/Media

Government & NGO

Automotive

Travel

NORDIC REFERENCES

250 ad accounts

135.000.000 monthly paid impressions

400.000 weekly clicks

600 daily webshop checkouts

525 new page likes every hour

2013

WHATIS THEPROBLEM?

Viral reach

Paid reach

Organic reach

ADVERTISINGIS CRITICAL TOREACHING YOURAUDIENCES ONFACEBOOK

HOW DO YOU ORGANIZEYOUR MARKETINGWHEN CONTENT

AND ADS ARE MERGING

Source: comScore, June 2012.

40%of peoples’ time on Facebook is on news feed

MOST OF OUR TIME ON FACEBOOKIS SPENT IN THE NEWS FEED

ORGANIZE YOUR MARKETING Insights analyst Content creator

AdvertiserCommunity manager

Moderator

5 THINGSYOU WON’T REGRETDOING TOMORROWTO IMPROVE THE

PERFORMANCE OF YOUR FACEBOOK MARKETING

1. STOP PAYING FOR APPS

Facebook apps only get traffic if they’re supported by a heavy seeding strategy. Meanwhile, most app concepts are now allowed for free on Page timelines and app builders get cheaper by the day.

2. TAKE YOUR STATS MORE SERIOUS

www.freeanalytics.komfo.com

3. BAN THE “BOOST POST” BUTTON

4. GET STUFF OUT OF THE MAILBOX

Branding Webshoptraffic

Newslettersignups

5. AUTOMATE ASMUCH AS POSSIBLE

GET THESTRATEGYSTRAIGHT

THINK OF YOUR MARKETINGGOALS EVERY TIME YOU POST Increase your virality

Drive awareness of your messages

Generate online sales

Grow your community

Best types of creative for your campaign: Get started:

3. Komfo Ad Manager automatically identifies the audiences most likely to generate stories about your content

1. Set up a campaign with “Engagement” objective in Komfo Ad Manager

2. Select desktop and mobile news feed as ad placements

INCREASE YOUR VIRALITY

Best types of creative for your campaign: Get started:

3. Komfo Ad Manager automatically identifies the audiences most likely to actively consume your content

1. Set up a campaign with “Branding” objective in Komfo Ad Manager

2. Select All Facebook as ad placements

DRIVE AWARENESS OFYOUR MESSAGES

Best types of creative for your campaign: Get started:

3. Komfo Ad Manager automatically identifies the audiences most likely to generate sales on your website

1. Set up a campaign with “Conversions” objective in Komfo Ad Manager

2. Select Desktop News Feed as ad placement

GENERATE ONLINE SALES

Best types of creative for your campaign: Get started:

3. Komfo Ad Manager automatically identifies the audiences most likely to like your page

1. Set up a campaign with “Fans” objective in Komfo Ad Manager

2. Select Mobile News Feed as ad placement

GROW YOUR COMMUNITY

GOPRO

INTERESTS & DEMOGRAPHS

Offsite conversions are often cheapest

on desktop!

PLACEMENTS & DEVICES

DARK POST PUBLISHING

You candrag ’n’ drop

planned posts to change their timing

TARGET ATTRACTIVE AUDIENCES

Identify people that arealmost exact matches of your current customer base with look-a-like-audiences.

CONVERSION TRACKING

USE REMARGETING TOINCREASE YOUR OUTPUT

Branding

Marketing

Remarketing

CHOOSE THE RIGHT BIDDING METHODS!

• CPC for controlled costs

• CPM for high delivery

• oCPM for optimal ROI

KEYWORD-TAGGED CAMPAIGNS

KEYWORD-TRIGGEREDE ADS

WEEKDAY SCHEDULES

AUTOMATIC ADS CREATION

EXAMPLE 1: ORGANIZE YOURCAMPAIGNS BY NET EARNINGS

EXAMPLE 2: AUTOMATICALLY RETARGET LEADS FROM YOUR WEBSITE

SUMMARY

START WORKING SMARTER

• Stop paying for apps• Take your stats more serious• Ban the ”Boost post” button• Get stuff out of the mailbox• Automate as much as possible

REMEMBER YOURMARKETING OBJECTIVE

• Increase virality

• Drive awareness

• Generate online sales

• Grow your community

PRO TOOLS FOR THESKILLED ADVERTISERS

• Interests & demographs• Placements & devices• Dark post publishing• Custom audiences• Conversion tracking

• Remarketing• Action bidding• Keyword-triggered ads• Weekday schedules• Automatic ads creation

Mikael Lemberg

Advertising Director

mil@komfo.com