Leeds Businesss Week Part 2 SEO, Blogging & LinkedIn

Transcript of Leeds Businesss Week Part 2 SEO, Blogging & LinkedIn

w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

Part 2SEO, Blogging&

LinkedIn#LeedsBizWeek@jrconsultancy

http://www.jonnyross.com/

mailto:jonny.ross@jonnyross.com

http://twitter.com/jrconsultancy

http://uk.linkedin.com/in/jonnyross

Current social media usage?

Survey Results

Usage

•Less than ¼ of you are blogging•80% using Facebook regularly•75% using Twitter regularly•70% using LinkedIn regularly

Survey Results

Link between SEO & Social

•A 1/3 of people don’t see the link between•Only 11% have a good understanding of the link

Survey Results

Who are you following on twitter?

•Industry related news•Professional bodies•Thought Leaders•Celebrity thought leaders•Competitors and associate companies•Influential people

Survey ResultsGenerated business?

•1/3 of people have generated business from social media

– Sign up on courses– Recruitment– Data capture (competitions)– Woolly ones like

• Web traffic• Branding• influencers

Survey ResultsPro’s and Con’s of LinkedIn

•Competitors can see connections•Not very intuitive•Great place to network•Charity saying not sure it is useful•Generates business•Keeping in touch with people•Great for finding people

Survey ResultsWho do you connect with?

•3% don’t connect with anyone•30% only connect with people the have met•12% connect with anyone•55% are somewhere in between

What would you like to know?

• An immense amount of things!

Introductions

Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce

Strategy/Aims/Objectives

• Do you simply want to raise awareness?• What is the key message that you want to

send to your followers/potential followers?• Are you looking to fundraise or gather

supporters?• Do you want to inform followers about the

work you, as a charity or business for that matter carry out and who it benefits?

Keywords

What have you searched for on Google?

• Best restaurant in Bradford• Intellectual property lawyer, UK• Ebook cover designer

All this could be new business for you

SEO – Search Engine Optimisation

SEO - Search Engine Optimisation

SEO is nothing more than:•Create great content. •Ensure this content is accessible to search engines.•Make pages unique and relevant.•Make the content popular.

On Site

• Keywords• Content• Technical Aspect• Usability

Off site

• Relevancy• Links• Reviews• Reputation

Why I use LinkedIn

• Business development and opportunity generation.

• Because it’s where the people are.

• Convenient tool to make and manage connections.

• Handy way for me to stay in touch with my network

• Increases my knowledge.

• Improves my search engine optimisation.

• Oh I get 30% of my business from it!!

Optimising your profile• Make sure your public profile setting is set to full view.

• Include everything you do in your profile – plus your past companies, your education, and activities.

• Give your profile a custom URL (your name).

- From this: http://www.linkedin.com/profile/view?id=34305911

- To this: http://uk.linkedin.com/in/jonnyross

• Include the link to your profile in your e-mail signature.

• Link to your website and blog for enhanced SEO.

Optimising your profile

• Link to your websites for enhanced SEO.

• Three quality backlinks.

What LinkedIn describes as your ‘Network’

Connections of the Connections of your Connections

Your Connections

Connections of your Connections }

In this room, who has ...

• A Solicitor in London?

• Contacts at PwC?

• Retailer in Australia?

Winning business from LinkedIn

• Joined groups• Got involved • Networked• 30% of my

business now comes from this group

LinkedIn • Powerful

search engine

• Keywords in profile

• Strategic searches for sales

To be found – 100% complete; Summary

– Your industry and location– An up-to-date current position/job

(with a description)– Two past positions– Your education– Your skills (min 3)– Photo– At least 50 connections

How to increase your network

• Same group• Common interests• Common connections

Through groups

Make a connection, then stalk their list!

Look at contacts via Companies

Exporting contacts

Opportunities

Why should I Blog?

Anyone blogging? Do you understand what a blog is?

How to create an editorial calendar. It sounds complex…but it isn’t!

• People think it needs to be fancy and detailed.

• Two advantages; planning and accountability.

• There are lots of ways to create an editorial calendar, but let’s keep it simple.

Step 1: Make a list of key dates for the year

• Product launches• Events / trade

shows• Marketing

campaigns• Promotions• Holidays• Sporting events• Key milestones

Step 2: Add these to your Roadmap

Step 3: A comprehensive list of all your fundraising events/campaigns.

• Do any of these fit in nicely with your roadmap so far?

• Split them evenly throughout the year.

Step 4: Open a Google Spreadsheet

• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet

Time to think of Blog Titles•Use a number (7 Secrets to success)•Teach me (How To Do..)•Ask a question (Are you king of twitter?)•Talk to me (use you and your)•Just say no (Don’t buy this)•Use celebs/brands and popular trends (Pizza Express is the winner – Email Marketing)•Be controversial •Make an unusual association (How Lemons help your HR)

And I can help you…

• Research your keywords• Create and help write a blogs• Train teams or individuals on

LinkedIn/Twitter/Facebook/Google Plus• Use LinkedIn for targeting …. And of course, SEO/websites!

Challenge me?Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time to ask questions!

•For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

•Carry on the conversation with me on twitter @jrconsultancy

Leeds Businesss Week Part 2 SEO, Blogging & LinkedIn

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Transcript of Leeds Businesss Week Part 2 SEO, Blogging & LinkedIn

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