Learn How to Use Mobile Marketing to Your Advantage to Help Your Business

• There are now billions of mobile devices in use worldwide.

• As the technology behind the phones develops, people can nowuse their phones to access websites, transfer money, and buyproducts online.

• As this shift in buying patterns continues, more and morebusinesses are choosing to create a mobile optimized version oftheir website.

• By providing customers with an easy and accessible way toconnect with your business from anywhere and at any time, youcan take advantage of the relatively untapped mobile businessmarket.

• All standard websites can be accessed via aSmartphone, but mobile websites are specificallydesigned to suit the device's small screen, slowspeed, and limited functions.

• Mobile sites show users exactly the same vitalinformation, but in a way that it is easier and fasterto navigate.

• By creating a mobile website for your business, youwill be able to make the most of the new advertisingopportunities that this technology offers.

• Since the introduction of iPhone in 2007,the number of people using smartphoneshas continued to increase.

• Studies show that since mid-2011 theaverage person now spends longer ontheir phone than they do on their PC.

• A more specialized mobile market placehas emerged.

• Pages are more compact so that theyare easily viewable on a smaller screen.

• Websites load faster to suit limitedSmartphone capability.

• All data is simplified to make it easy tonegotiate.

• Flash and other multimedia elementsthat are not compatible with all mobiledevices are usually avoided.

• A typical user spends an average of 77 minutes per day ontheir smartphone, so creating a well-designed, mobileoptimized website can boost your business's online visibilityand yield significant results.

• Here are just a few features that a successful mobile websiteshould include:

1. Simple layout2. Fast download speed3. Integrated with map4. Connected with offline media

Simple Layout

• The most important difference between amobile site and a standard site is the waythat it is laid out.

• Your website needs to be easy to read ona much smaller screen.

• The key design aim is to prevent the usergetting lost in navigation.

Simple Layout

• Here are just a couple of changes thatshould be made:

1. Cut out all non-vital information2. Limit the number of categories you have3. Reduce the number of links per page4. Prioritize links in order of popularity and

importance5. Avoid using forms or tables

Simple Layout

Fast Download Speed

• The larger the data size of a page, the longer it will take to load.

• This is true of every website, but keeping data size low is particularlyimportant in those designed for Smartphones.

• If your website is slow to load, users can quickly get frustrated and moveonto other sites.

• The more pages they are able to view in a set time, the more likely theyare to find the information they want.

Integrate with Maps

• A wide range of mapping functions can be includedas part of a mobile website.

• The technology is able to alert a customer when theyare close to your premises or navigate them directlyto it.

• This feature is particularly useful for small and localbusinesses which often go unnoticed when standingnext to larger chain stores.

Connect with Offline Media

• Smartphones are carried with people whereverthey go, so the devices have an unprecedentedability to connect online and offline forms ofadvertising.

• Codes are scanned by a phone's camera andwill connect the web browser to a specificwebpage, such as a landing page or buyingpage.

• The code can be added to magazines, posters,brochures, and any other form of printadvertisement.

The Results You Can Expect From a Mobile Site

• By creating a mobile optimized version of yourwebsite, you can increase your sales, boostyour visibility, and make a positive difference toyour business's image. Here are just a few ofthe possible advantages:

1. Higher Google ranking2. Positive customer experience3. More sales4. A better brand image

Higher Google Ranking

• The higher up that a website appears in search engine results, the morelikely it is to be visited by customers.

• This is especially true of the mobile internet because scrolling throughresults on a Smartphone can be difficult.

• Search engines like Google are able to recognize when a person isusing a Smartphone and will feature mobile optimized websites higher intheir search results.

• Your easy-to-read site will have an automatic advantage over your lessup-to-date competitors.

Google Algorithm Mobile Change

• Google is looking for fonts to scale for easy reading on smallerscreens.

• Any flash sites without a mobile version will be affected, theGooglebot must be allowed to crawl the entire site.

• Mobile Redirect must be working properly

• Load time on mobile sites must be fast.

Positive Customer Experience

• Once a customer enters your site it is important that they havean enjoyable experience.

• If a webpage is difficult to read, then a user looking for specificinformation will simply move onto a more suitable site.

• By having a clear and concise layout, you can ensure that eachvisit creates a positive impression of your business.

More Sales

• Expanding your website to meetthe needs of the mobile market isan ideal way drive up your profits.

• Making the buying process assimple as possible and reducingthe number of steps it takes to getfrom landing page to purchase iskey in maximizing sales.

A Better Brand Image

• Having a user-friendly, mobileoptimized web page will give yourbusiness a contemporary, technologyaware image.

• As mobile websites continue to becomea mainstream reality, businesseswithout them are being left behind.

How to Get Started

• Creating a mobile website opens your business up to a hugemarketplace that is continuing to grow.

• However, without extensive online marketing knowledge, developinga successful mobile website design and overall advertising strategycan be almost impossible.

• Awkward navigation, convoluted design, and unnecessary graphicscan all frustrate and put off potential customers.

How to Get Started

• If you are looking for an easier way to make the most of thisemerging technology, an online marketing specialist can help you tocreate and manage your mobile website.

• Hiring the services of a professional will not only save you time andmoney in the long run, but it can also give you peace of mind thatyour website will be a success.

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