Leanconf 2014: Lean Marketplaces By Dharmesh Raithatha

Post on 05-Jul-2015

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From eBay to AirBnB and Uber, online marketplaces services continue to disrupt vertical after vertical. I am a lean and product coach working within a early stage VC. Over the last year and a half I have worked with 3 different marketplace business (Appearhere, Snaptrip and Lexoo) from day 0. In this talk I will share our approach to investing in marketplaces and how to go from a marketplace idea and build upto scale using lean methods.

Transcript of Leanconf 2014: Lean Marketplaces By Dharmesh Raithatha

Lean MarketplacesDharmesh Raithatha

@dhrmshr

Marketplaces

IDEA

Investment Space

Hands-on startup team Lean and design thinking

FORWARDPARTNERS

Investment Space

Hands-on startup team Lean and design thinking

Month 0 Month 12

Solo Founder Own team

Pre-funding Series A

FORWARDPARTNERS

Idea

Problem Solution Fit

V1.0

Product Market Fit

Invest Series-A

12 months

FORWARDPARTNERSBusiness model fit

Lean Canvas Workshop

Lean Canvas Workshop output

Assumptions and

Experiments

Marketplace Playbook

Buyers

Liquidity

Choice

Speed

Fragmented

Enhanced experience

Trust

Price

Network Effects

Characteristics of good marketplaces

Suppliers

DEVELOP EMPATHY

20-40 Interviews Observation Immersion

Looking for patterns and commonalities

THE CONCIERGE

1 week to real transactions

THE HONEY JAR

MAKE A PUDDLE

THE CHERRY PICK

Idea

Problem Solution Fit

V1.0

Product Market Fit

Invest Series-A

12 months

FORWARDPARTNERSBusiness model fit

DEEPEN EMPATHY

THE PIGGY BACK

THE SEESAW

REMOVE THE TRAINING WHEELS

Idea

Problem Solution Fit

V1.0

Product Market Fit

Invest Series-A

12 months

FORWARDPARTNERSBusiness model fit

FIND THE SOURCE

CUTTING YOU OUT

CUTTING YOU OUT

BADGE OF HONOUR

THE INSURANCE PLAN

Idea

Problem Solution Fit

V1.0

Product Market Fit

Invest Series-A

12 months

FORWARDPARTNERS

Business model fit

Thanks!Dharmesh Raithatha

@dhrmshr