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Do you think that the general economic condition of the country will improve, stay the same or get worse over the next 12 months?
+28
-46
-56 -48
+23
Ind
ex (
get
bet
ter
min
us
get
wo
rse
)
-64
Source: Ipsos MORI Political Monitor
+11
+35
Base: c.1,000 British adults each month
Consumers and staff are less worried about the economy
But few feel they are benefiting from growth…
Source: Ipsos MORI Political Monitor
As you may know, according to official statistics the UK economy has grown by about 1.5% compared to the same time last year. What impact, if any, do you feel this growth in the economy has had on you and your family’s standard of living so far?
Base: 1,019 British adults 18+
3%
11%
36%
48%
1%
Don’t know
A great deal
A fair amount
Not very much
None at all
14%
84%
Generations – expecting better or worse life than parents?
Better %
Worse %
Generation Y 42 29
Generation X 60 19
Baby Boomers 70 14
Pre-War 79 8
0
10
20
30
40
50
60
70
80
90
100
Year
General election
General election
General election
FTSE 350 are more optimistic
General election
Base: British Captains of Industry 108 interviewed Sept-Dec 2014
General election
General election
59%
8%
Do you think that the general economic condition of the country will improve, stay the same or get worse over the next 12 months?
Do you think that business for your own company will improve, stay the same or get worse over the next 12 months?
0
10
20
30
40
50
60
70
80
90
100
Year
General election
General election
General election
Optimism for one’s own business
General election
60%
10%
60%
28%
10% 2%
Improve Stay the same Get worse Don’t know
Base: British Captains of Industry 108 interviewed Sept-Dec 2014
And, what are the most important problems facing your company today?
Regulation and talent top the inbox….
Finding & retaining the
right staff Growth position Competition
19%
17%
12% 12%
9% 9%
Consumer spending &
demand Technological
changes Impact of regulation
Top Mentions Base: British Captains of Industry 108 interviewed Sept-Dec 2014
Thinking broadly about businesses in general, what are the most important factors you take into account when making your judgement about organisations?
Reputation, balance sheet and management ability matter most
Base: British Captains of Industry 108 interviewed Sept-Dec 2014, 105 interviewed Sept-Dec 2013
31%
27% 27%
20% 19% 19%
30% 30%
18% 20%
18%
15%
2014 2013
Reputation/ brand
Financial strength/
profitability Quality of
management Quality of
service/product Quality of staff Business
values/Ethics
Top Mentions
Global Trends Survey | July 2014
TECHNOLOGY PRIVACY TRADITION HEALTH
SIMPLICITY GLOBALISATION GENERATIONS INEQUALITY
TRUST BRANDS
UNIFORM DESIRE FOR SIMPLICITY
0 10 20 30 40 50 60 70 80
16-24
25-34
35-44
45-54
55+I wish my life was more simple
Emerging
% agree
Established
Base: 16,039 adults across 20 countries (1,000 GB), online
“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten”
Leadership Connections
How HR deals with C-suite Leadership
A joint research project from Ipsos MORI and Cirrus
Debate
“It’s time to say good-bye to the Department of Human Resources. Well, not the useful tasks it performs. But the department per se must go” Ram Charan, HBR, June 2014
Challenge
Moving from the HOT seat…
I can’t do anything about it … to the (2nd) BEST seat
in the Board room
In a Nutshell
C-Suite priorities
HR effectiveness
C-Suite expectations
C-suite: British Captains of Industry interviewed between Sept-Dec 2014
Top Priorities
65% 64%
58%
52%
17%
0%
10%
20%
30%
40%
50%
60%
70%
Being agile Shared direction Collaboration Shared values Shared decision-making
Most important challenges for leaders
Base: British Captains of Industry 108 interviewed Sept-Dec 2014
Gap Analysis
65% 64%
58%
52%
17% 15%
19%
49%
44%
19%
0%
10%
20%
30%
40%
50%
60%
70%
Being agile Shared direction Collaboration Shared values Shared decision-making
Most important challenges for leaders HR most effective in
Base: British Captains of Industry 108 interviewed Sept-Dec 2014
Expectations
65% 64%
58%
52%
17% 15% 19%
49% 44%
19%
38%
24%
36%
25%
9%
0%
10%
20%
30%
40%
50%
60%
70%
Being agile Shared direction Collaboration Shared values Shared decision-making
Most important challenges for leaders HR most effective in HR should become more effective in
Base: British Captains of Industry 108 interviewed Sept-Dec 2014
Focus on agility
Tech
Changing business models
Digital
New working methods
Uncertain environments
HR’s role = catalyst Base: Leadership Connections Qualitative Interviews
Employee views on shared direction
60 17 23 UK
Right direction Wrong direction Don't knowStrategy is heading in the…
Sr. Managers = 81% Workers = 50%
Base: Ipsos Representative Employee Database
50 22 28 EU
Employee views on cooperation
58% 2011 = 47%
20 point gap between
Sr. Managers and
shop floor
Base: Ipsos Representative Employee Database
Satisfaction re: level of cooperation across company
Summary
IMPORTANCE
PE
RF
OR
MA
NC
E
Base: British Captains of Industry 108 interviewed Sept-Dec 2014
Final words
Base: Leadership Connections Qualitative Interviews
“Being a business person, who happens to work in HR – rather than a HR person who supports the business – is the only way that we
will become more agile and forward thinking”
Alexis Dolling, Development Lead, Global Functions, Europe, HSBC
Base: Leadership Connections Qualitative Interviews
“The biggest challenge that HR faces in the next three to five years is HR itself”
Dave Buglass, Head of
Organisational Capability and Development, Tesco Bank