Leadership Circle

May 27th 2010 with Charlie, Phil & Sarah

Our Mission

“ putting media power back in our clients’ hands ”

Leadership Circle, 18th Feb 2010 Slide 3

Sept 2009 (8 months ago!)

1. Your Site + Google2. Facebook 3. Twitter 4. Blogging 5. Enewsletters

…some of you now into this? Doing it?!

Leadership Circle, 18th Feb 2010 Slide 4

Enewsletter/Blog added to CZone

Leadership Circle, 18th Feb 2010 Slide 5

Feb 2010 (3 months ago)

“Live from New York”…1. Mobile2. Local3. Search

… you doing this too?

Leadership Circle, 18th Feb 2010 Slide 6

April 2010

1. New aussiehome site2. New billing system3. New feeds (Million Plus, Nestoria, Home Page…)

Leadership Circle, 18th Feb 2010 Slide 7

New Client Zone

Leadership Circle, 18th Feb 2010 Slide 8

Mobile Sites

Customised Design… from $500 (usually $500)

10% traffic already from mobile

Leadership Circle, 18th Feb 2010 Slide 9

Plot Home Open Route on Map

Leadership Circle, 18th Feb 2010 Slide 10

Heat Map

Leadership Circle, 18th Feb 2010 Slide 11

Facebook Landing Pages >>

Leadership Circle, 18th Feb 2010 Slide 12

TODAY! ‘Move Photos Around’ >>

Leadership Circle, 18th Feb 2010 Slide 13

Coming Soon!

- iPhone app- Social Media - Set up/Packages- Contact Management (CRM) with Enews, SMS, Trails, Plans, Letters, Prospecting, etc etc… web-based, and then on iPhone/iPad, mobile access

Leadership Circle, 18th Feb 2010 Slide 14

The Ultimate Internet Marketing System?

Leadership Circle, 18th Feb 2010 Slide 15

OK- but I’m here to hear all about

your REIWA deal!!!

Leadership Circle, 18th Feb 2010 Slide 16

FAIR ENOUGH!

Leadership Circle, 18th Feb 2010 Slide 17

Incredible… but true

- 20 years since Internet invented- 16 years since Amazon.com, eBay.com- 12 years since Google- 5 years since Youtube- 4 years since Facebook/Twitter

Leadership Circle, 18th Feb 2010 Slide 18

Incredible… but true

- 30% of SME’s don’t update their web site - 75% don’t use social media- 86% don’t use email marketing

Leadership Circle, 18th Feb 2010 Slide 19

Incredible… but true

- aussiehome.com set up July 1999 >>

Leadership Circle, 18th Feb 2010 Slide 20

Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m

2. Real Estate Agents ……...$1563m 3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774m

Source: IBIS World Research, July 2009

Leadership Circle, 18th Feb 2010 Slide 21

55% of enquiry from online adsReal Estate Agents AD Spend ...$1563m- of which, online ads (15%) …$240mn

you could argue for 50:50 split (print/online)

- so offline ad spend …$240mn

which implies $1bn is wasted?!

Leadership Circle, 18th Feb 2010 Slide 22

My Criteria for any Deal

√ Staff looked after? √ Clients looked after? √ Shareholders looked after? √ Helps our mission? √ Something I/we want to do?

Leadership Circle, 18th Feb 2010 Slide 23

My REIWA.com Goals

1. THE site PUBLIC want for local R.E. info

2. THE site AGENTS want to be on

3. HELP agents SAVE money, BETTER results

Leadership Circle, 18th Feb 2010 Slide 24

Web/System Dev’t Goals1. aussiehome/REIWA web dev’t

2. Wrap best bits of aussie into REIWA offering

3. Expand our marketplace, expand offering

Leadership Circle, 18th Feb 2010 Slide 25

Over riding objective

Take it up to the big media boys!

- realestate.com.au - The West - domain.com.au - eastern states based CRMs - anyone else?

Leadership Circle, 18th Feb 2010 Slide 26

ProcessMay -> Charlie now i/c REIWA.comJuly -> Deal completes (change of ownership) then …aussiehome points to REIWA

… aussiehome fee FALLS (halves) … ALL aussiehome services continue … new REIWA.com live (Sept?)

Jan -> aussiehome staff move to REIWA

Leadership Circle, 18th Feb 2010 Slide 27

Questions? Comments?

Concerns?

Leadership Circle, 18th Feb 2010 Slide 28

Leadership Circle NEXT SEMINAR – August 27th

Drinkie anyone?