LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List...

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Transcript of LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List...

LEADGENERATIONOVERVIEW

A RICH HISTORY IN SALES EXECUTION

OUR EXPERIENCE

Inconsistent calling activity

Not enough resources

Sales reps "hate" cold calling

Big fluctuations in pipeline value

List Management

Disappointing results from tradeshows/conferences

Consistently low number of NEW prospect appointments

Weak cold-calling skills & disciplines

Lack of ability to track internal prospecting activity

COMMON CHALLENGES

Dedicated calling time &volume

Consistent stream of new leads/appointments

Scheduled sales appointmentson your calendar "lead pass"

Gather critical data

Establish benchmarks &measure results

Clear brand representation

WHY HIRE MPI BUILD TOP OF SALES FUNNEL

DIFFERENTIATORS

PORTAL

MEASURINGRESULTS

RECORDEDCALLS

Daily Huddles

Role Playing

Recordings

Client Feedback

Weekly Team Training

External Sales Training& Development

ONGOING TRAINING

Provides 1 point of contact whomanages production, training,

results & communications

Strategizes additional sales &marketing initiatives to enhancequalitative campaign outcomes

RELATIONSHIP MANAGEMENT

TRANSPARENCY

Providescompletecampaignvisibility &accountability

MPIPORTAL

DIAL TO CONTACT DIAL TO QUALIFIED CONTACTBENCHMARK ACTUAL

20%CONTACT TO APPOINTMENT QUALIFIED CONTACT TO APT.

BENCHMARK ACTUAL

13%

BENCHMARK ACTUAL

6.45%BENCHMARK ACTUAL

10%

WEEKLY BENCHMARKS

TRANSPARENCY MEASURINGRESULTS

TRANSPARENCY

Every call recorded

Available 24/7 for review

Best resource forfeedback in pre-callplanning

Critical in on-goingtraining

RECORDEDCALLS

OUR PROCESS

6 STEP PROCESS

CONTRACT ACCEPTEDCLIENT OBJECTIVE PACKETTo kick off our partnership we take adeep dive into your brand, serviceand messaging.

ONBOARDINGOur 10 day onboarding processestablishes campaign workflows,logistics and messaging development.

TRAINING & DEVELOPMENTThrough persona development, 51roleplays, and extensive researchmanual, our training specialistsprepares your telesales rep to get onthe phone.

RESEARCH, CREATIVE THINKING &STRATEGIZINGOur operations team works diligentlyto research and learn as much aboutyour product and company as possibleto set the foundation of our strategy.

ACTIVE OUTREACHA minimum of 155 dials per week isguaranteed on your behalf. Wecontinually update your list, leverageadditional outreach techniques andsend lead passes.

CONTINUED DEVELOPMENTOur program manager works closelyto keep your campaign movingforward with weekly check-inmeetings. We continue to develop andtrain our reps by addressing concerns,evaluate objections and strategizefuture outreach.

WHO IS MAKING YOUR CALLS

High-energy individualsdedicated to your campaigns

Motivated to excel by developingsales skills for their future

Trained in appointment setting

Coached on objection handling

Incentivized on quality & quantity

MPI is commited to our salesreps career development

LOOKING AT THE OPTIONS

INTEGRATED CAMPAIGNS ADDITIONAL SERVICES

If you want more sales you need more qualified prospectsmore closes = more revenue

GENERATEMORE

QUALIFIEDLEADS

ACHIEVEADDITIONAL

REVENUE

CLOSENEW

SALES ==

MPI SOLUTIONS THE 6 FUNDAMENTALS OFSUCCESSFUL LEAD GENERATION

PROVIDE CONSISTENCY

OPERATE AS AN EXTENSIONOF YOUR SALES TEAM

BUILD BRAND AWARENESS

BUILD THE SALES PIPELINE

GATHER CRITICAL DATA

MEASURE & TRACK

MOVING FORWARD• Final Questions• Details Needed for Proposal• When Do You Want to Get Campaign Started?• Schedule a Date to Present the Proposal

Thank you!