Lcad 2013 edit

Post on 11-Jul-2015

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Transcript of Lcad 2013 edit

Designing for screenBy Matthew Tweddle & David Eccles

What we do

What we don’t do

Why are we here

To introduce you to Numiko

To dismiss the myths surrounding digital design

Explain why studios like us need designers like you

Common perceptions of digital design

Too many limitations

Designers need to be able to code

Designing websites all the time must get boring

Web designers lack an understanding of design principles

You need to move to London to work on high profile projects

We believe all of these are wrong.

Lewis Hamilton

Spirit of 45

IPTV

Primary Art

Primary Geography

We believe

The limitations are disappearingAdv. web typography/font replacement, front end technologies/browsers, connections speeds, new exciting challenges

Our industry has maturedWe take design seriously

You don’t need to be able to code

Why we want graphic designers

Typography is king online, just as it is offlineInfinite combinations of screen sizes, varying resolutions and browsers

A knowledge and understanding of brand designTo bring to life on screen through movement and interaction

Unique layouts and conceptsEndless possibilities, responsive design

Iconography

Illustration

Infographics and visualisations

Thank you,Any questions?

matthew@numiko.com@numiko

numiko.com

www.slideshare.net/_numiko/lcad-2013-mt