Television everywhereLauri KivinenCEO - Yle, the Finnish Broadcasting Company

Changing technologies,changing business models, changing habits

simpleeveryone

one technology

Screen size: Wall - Lap - Pocket

Growth of Complexity

Screen size: Wall Lap Pocket

Content Format: Program Series Clip

Way to watch: Live Catch-up On demand

Distribution: Antenna Cable Internet

Business model: Producer Distributor Device maker

Payment model: Free Buy Rent

Sports: IAAF Beijing 2015 Content Format: Program Series Clip

Way to watch: Live Catch-up On demand

Screen size: Wall Lap Pocket

Distribution: Antenna Cable Internet

Business model: Producer Distributor Device maker

Payment model: Free Buy Rent

Series: House of CardsContent Format: Program Series Clip

Way to watch: Live Catch-up On demand

Screen size: Wall Lap Pocket

Distribution: Antenna Cable Internet

Business model: Producer Distributor Device maker

Payment model: Free Buy Rent

News: Obama in AnchorageContent Format: Program Series Clip

Way to watch: Live Catch-up On demand

Screen size: Wall Lap Pocket

Distribution: Antenna Cable Internet

Business model: Producer Distributor Device maker

Payment model: Free Buy Rent

1) Easy and affordabletelevision everywhere

2) Total offering =Content + Publishing

Mastering complexity

Yle Television

Yle TV Broadcast

Yle Player

Our TV offering: Strategy 2015-25

2017 2020 20232014

1 million

2 million

3 million

4 million

Daily total Televisionaudience

Yle TV + Yle Player = Yle Television

Examples of our experience in new type of viewing

20 x 50 minutes

The most streamed drama series ever in Finland

An example of innovationin development and script writing

Hospital drama series, “Pulse”

Rating %

Episode 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

First run Rerun 2. Rerun Yle Player

“Pulse” reached an average of 18% in Ratings

In Total watching of “Pulse”,

Yle Player share was exceptionally large at 17 %

Yle Player

Live

Timeshift on TV

17%59%

24%

Given a chance for a preview, the audience did use it

Average Minute Rating

EpisodePlayer Preview

2. season, 5 episodes at the time to Yle Player

Player Catch-up

Crazy School

Animated series10 x 8 minutes

Yle Player

Live

Timeshift on TV

85%

14% 1%

Most of the viewing came from Yle Player

➔ more platforms

➔ new business models

➔ engagement with audiences

= TOTAL OFFERING APPROACH

TV will not die, but go everywhere

TELEVISIONEVERYWHERE