Post on 20-Jan-2017
Latin ElephantBusiness survey and visual study
July 2012
Research byPatria Roman-VelazquezCarolina VelasquezIlinca Diaconescu
Context
Latin American business cluster
Existing development
Proposed development Oakmayne
Lend Lease
Castle Day Centre Ground level uses Retail
Cafe/Restaurant
Residential
Business
Church
Proposed market square
Proposed park
Proposed active play area
Proposed trees
Vehicular access
Pedestrian area
Shared street
This brief report aims to outline the concerns of the Latin American community in Elephant and Castle regarding H[LVWLQJ�VSDWLDO�DQG�GHVLJQ� LVVXHV�� WKH� ODFN�RI�D�XQLÀHG�/DWLQ�FKDUDFWHU�RI� WKH�DUHD�DQG� WKH� LPSDFWV�RI� IXWXUH�development on businesses and the wider community.
An urban design proposal for the area, with a focus on Elephant Road, was developed on the basis of input from local community representatives and Latin American retailers, to complement existing proposals and suggest alternatives for improvement.
These proposals will be included in the East Walworth Neighbourhood Plan, as an outcome of the consultation and engagement with the Latin American community.
New Kent Road
Elep
hant
Roa
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Walworth Road Heygate Street
The Latin American Community Perspective Issues
Latin American business cluster
Existing development
Proposed development Oakmayne
Lend Lease
Crossway Church Ground level uses Retail
Cafe/Restaurant
Residential
Proposed market square
Proposed park
Proposed active play area
Proposed trees
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Poor aspect of facades and sidewalks
Lack of spatial linkage
7KH�PDLQ�SUREOHPV�LGHQWLÀHG�LQ�WKH�DUHD�DUH�UHODWHG�WR�WKH�SRRU�TXDOLW\�RI�WKH�SXEOLF�UHDOP�DGMDFHQW�WR�WKH�UHWDLO�DQG�EXVLQHVV�FOXVWHUV�(railway facades in need of refurbishment, narrow sidewalks, poor lighting), with implications on the sense of security and comfort of customers, retailers and passersby.
7KHUH�LV�D�VWURQJ�QHHG�IRU�VRFLDO�VSDFHV�VXFK�DV�RXWGRRU�VHDWLQJ��D�SDUN�IRU�UHOD[LQJ�DQG�SOD\LQJ�VSRUWV�DQG�D�FKLOGUHQ·V�SOD\JURXQG��which the current proposals are not providing.
:KLOH�WKH�SUHVHQFH�RI�WKH�/DWLQ�$PHULFDQ�FRPPXQLW\�LV�VWURQJO\�UHSUHVHQWHG�E\�EXVLQHVVHV��WKH�DUHD�ODFNV�D�XQLÀHG�VHQVH�RI�LGHQWLW\�and legibility, which contributes to the segregation of the community and can often deter a wider range of customers.
ProposalsThe Latin American Community Perspective
Improved access and linkage
Pedestrianised stret
Improved frontages
Community centre
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Spatially integrated Latin American area
Latin American presence
1.Public realm improvements�� access and spatial linkages �� lighting�� trees and soft landscaping�� outdoor seating and social spaces�� pedestrianised area on Elephant Road
2.Community amenities�� community centre�� VSRUWV�ÀHOG�� playground
3.Latin American identity�� public art�� suggestive street naming and signage�� Latin American presence in the proposed
market
Public Realm Access and Linkages
Latin American Road
Walworth Road
Elep
hant
Roa
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Walworth Road
Elep
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Roa
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Option 1: Raised table crossing-clear spatial connection between Elephant 5RDG�DQG�(DJOH·V�<DUG-transition to pedestrianised area or shared surface
Option 2: Island refuge crossing-OHVV�FRQVWUDLQLQJ�RQ�WUDIÀF�ÁRZ
Pedestrian crossing on Walworth Road
Street signage
Gateway to Elephant Road
Railway bridge murals
Elephant RoadPublic Realm
Improved lighting under the railway arches Shop fronts and terraces
Paving and landscaping Fixed seating on shared surfacesMobile seating in the pedestrianised area
Section through Elephant Road
Access and movement
Option 1
Option 2
Pedestrianised street
Shared surfaceSecondary street
Improved shop fronts
Fixed seating units
Mobile seating units
Sculpture
Gateway
Trees
Market square
Park
Elephant Road Community and Culture
Latin American public art Murals along the railway bridge and facades
Park and Community CentreOption 1: &KDQJH� GHYHORSPHQW� SORW� FRQÀJXUDWLRQ� WR�accommodate a playground (1), sports ground (2) and community FHQWUH�RQ�WKH�JURXQG�ÁRRU����
12
3
Option 2: &KDQJH� GHYHORSPHQW� SORW� FRQÀJXUDWLRQ� WR�accommodate a shared play and sports area (1) and community centre building (2)
1
2
Option 3: Provide a play and sports area in the proposed park(1) and a community centre on Elephant Road (2)
1
2
Latin American stalss n the proposed market square
Latin American Character
Cluster A - Elephant Road1.La Vida Loca Macondo Cafe Transfers���0XVLFD�<�9LGHR ManicureLuz Dari Hair Salon2.La Chatica3.El Arco del Centro Topless Clothes��$VKOH\V·�0RQH\�7UDQVIHUV��<DPP\�%RXWLTXH Acua Fizz Spa4.Distriandina5.TAR Autos6.Bola 8 GE Transfers7.Mr. Piggy8.La Fama Carniceria9.Elephant Cafe
&OXVWHU�&���(DJOH·V�<DUG18.Los Arrieros19.Arko 143 Blanca Boutique Dona Susana�����*LURV�<�6HUYLFLRV�����-R\HULDV�'·ZHD Videomania20.Ecuafood Telegiros Money/Courier Cafe Food Retail Films and Music21.El Costenito Restaurant�����$PDQGD·V�%HDXW\ Oasis Ice Cream Continental Link Money Transfers22.San Andresito La Negra Restaurant Don Saul Restaurant Chiros Alterations Vida Natural London Lara Express Diego Computer Repairs
Cluster B - Shopping Centre10.Agencia Los Colorados11.Cafe Brasserie ���/XF\·V����1LFROH·V�$OWHUDWLRQV�DQG�5HSDLUV14.Alpha Travel Agency15.La Bodeguita Cafe16.Inara Money Transfers17.La Bodeguita Restaurant
Cluster D - Draper House Sherston Court
23. Shampoo Beauty Salon Cafe24.Tiendas Del Sur Latin Touch Soliman Travel CJ Music Colraices Uk Cocoon Beauty Salon A Silva Dental Studio���/HRQDUGR·V�%RXWLTXH Orozco Jewellery EnLace Latino Cocoloco Cafe Telegiros Money Transfer Surtihogar PinPoint Resources25.Donde Lucho
Key
Cafe/Restaurant
Clothes shop
Travel agency
Food shop
Pool games
Dentist
Film/MusicMoney transfer/CourierHair and beauty
Auto repairs
Estate agency
Computer/Print shop
1
2
3
4
5
6
7
8
AB
CD
9
Annexe 1 - Latin American Businesses in Elephant and Castle
Annexe 2 - Consultation Questionnaire and Summary of Responses
Questionnaire Consultation for Elephant Road
Neighbourhood Plan (July 2012)
1. The current proposal for Elephant Rd includes three uses (mixed flows, pedestrian and cars). How would you like Elephant Rd to be? (think about your needs and uses):
� Cars and cycles only � As proposed
� Pedestrian only � Mixed flows in entire road
2. Improvements to public space:
� Illumination � Public art (murals) � trees
� Sculptures � benches � wide pavements
� Others, mention: __________________________________________________
3. Use of space in Elephant Rd (beyond residential proposal)
� Diversity of uses (commercial, community, artistic)
� Commercial use only
� Other, mention: __________________________________________________
4. Would you like to have a community centre in Elephant Rd - Yes � No � Why ______________________________________________________________
______________________________________________________________________
5. Would you like to have a park in Elephant Rd - Yes � No � Why ______________________________________________________________
______________________________________________________________________
6. Would you like to have a playground in Elephant Rd: Yes � No � Why ______________________________________________________________
______________________________________________________________________
7. Is better link needed between Eagles Yard y Elephant Rd (Walworth Rd) Yes � No �
8. If there was a market or plaza, what would you like to see or have in it? ______________________________________________________________________________________________________________________________________________________
9. Do you agree with the area being recognised as Latin? Yes � No �
10. What would you suggest for this? ______________________________________________________________________________________________________________________________________________________
Annexe 2 - Consultation Questionnaire and Summary of Responses