Latest trends of using Extended Validation Certificates

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Transcript of Latest trends of using Extended Validation Certificates

E-mail: info@leadertelecom.nl | Tel: +31 20 7640722 www.leaderssl.nlE-mail: info@leadertelecom.nl | Tel: +31 20 7640722 www.leaderssl.nl

E-mail: info@leadertelecom.nl | Tel: +31 20 7640722 www.leaderssl.nl

Aleksei Ivanov, MBA

Founder and Managing Director LeaderTelecom B.V. (Amsterdam, The Netherlands)

E-mail: info@leadertelecom.nl | Tel: +31 20 7640722 www.leaderssl.nl

E-mail: info@leadertelecom.nl | Tel: +31 20 7640722 www.leaderssl.nl

Offices of LeaderTelecom B.V. in the Netherlands

Amsterdam The Hague

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We are proud of

The largest security cluster in Europe

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Think globally, act locally

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We have clients in 80 countries

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Our clients

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We are a reseller, not CA

Our research is independent

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What isEV SSL?

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On Web sites with the green address barpeople buy up to 10-40% more

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EV SSL – for maximum confidence

for maximum confidence when you use EV SSL certificate with extended validation and green address bar

Comodo EV:- Directly via Comodo: €450.00 - Via LeaderTelecom: €89

Save €361 on the same SSL!

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Certification Authority

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The largest CAs on EV global market in 2014

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EV SSL Market share in 2014

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Claim

Sales in the home country are much higher than in other

countries

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Not confirmed

CAs that operate globally - usually enjoy good sales in

USA, UK, Germany

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Claim

Sales in EV-certificates proportional to GDP

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Confirmed

Confirmed for the global players

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List of U.S. States and territories by GSP

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List of European countries by GDP

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Sales of EV SSL in relation to GDP

US GDP (17 419 billion. $) / EV SSL Certificates (38914 pcs.) = 0.45

Germany GDP (3 722 billion. $) / EV SSL Certificates (5867 pcs.) = 0.63

Russia GDP (3 565 billion. $) / EV SSL Certificates (598 pcs.) = 5.96

Brazil GDP (3 264 billion. $) / EV SSL Certificates (851 pcs.) = 3.83

France GDP (2 581 billion. $) / EV SSL Certificates (1872 pcs.) = 1.38

UK GDP (2 549 billion. $) / EV SSL Certificates (9393 pcs.) = 0.27

Italy GDP (2 128 billion. $) / EV SSL Certificates (933 pcs.) = 2.2

Spain GDP (1 566 billion. $) / EV SSL Certificates (1081 pcs.) = 1.44

Australia GDP (1 095 billion. $) / EV SSL Certificates (3784 pcs.) = 0.28

Increase sales of EV SSL

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Sales of EV SSL by country in 2014 (Symantec)

Small sales in the Netherlands. Big in Japan, Australia and China

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Sales of EV SSL by State in U.S. in 2014 (Symantec)

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Sales of EV SSL in GB in 2014 (Symantec)

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Sales of EV SSL in Germany in 2014 (Symantec)

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Sales of EV SSL in Japan in 2014 (Symantec)

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Sales of EV SSL valid for 1 or 2 years in 2014 (Symantec)

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Countries whose governments purchase EV SSL (Symantec)

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Sales of EV SSL by country in 2014 (GeoTrust)

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Sales of EV SSL by State in U.S. in 2014 (GeoTrust)

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Sales of EV SSL in Germany in 2014 (GeoTrust)

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Sales of EV SSL in GB in 2014 (GeoTrust)

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Sales of EV SSL in Netherlands in 2014 (GeoTrust)

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Sales of EV SSL by country in 2014 (Comodo)

Great sales in the Netherlands

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Sales of EV SSL by State in U.S. in 2014 (Comodo)

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Sales of EV SSL in Netherlands in 2014 (Comodo)

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Sales of EV SSL in GB in 2014 (Comodo)

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Sales of EV SSL in Germany in 2014 (Comodo)

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Sales of EV SSL by country in 2014 (GoDaddy)

Insignificant sales in Germany and the Netherlands, but big potential

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Sales of EV SSL by State in U.S. in 2014 (GoDaddy)

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Sales of EV SSL in GB in 2014 (GoDaddy)

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Sales of EV SSL in Canada in 2014 (GoDaddy)

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Sales of EV SSL in Australia in 2014 (GoDaddy)

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Countries whose governments purchaseEV SSL (GoDaddy)

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Sales of EV SSL by country in 2014 (Digicert)

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Sales of EV SSL by State in U.S. in 2014 (Digicert)

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Sales of EV SSL in GB in 2014 (Digicert)

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Sales of EV SSL in Australia in 2014 (Digicert)

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Sales of EV SSL in Canada in 2014 (Digicert)

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Sales of EV SSL by country in 2014 (Thawte)

Significant sales in Russia

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Sales of EV SSL by State in U.S. in 2014 (Thawte)

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Sales of EV SSL by country in 2014 (Entrust)

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Sales of EV SSL by State in U.S. in 2014 (Entrust)

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Sales of EV SSL in Canada in 2014 (Entrust)

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Sales of EV SSL in GB in 2014 (Entrust)

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Sales of EV SSL the Republic of South Africa (RSA)in 2014 (Entrust)

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Certification Authority

Local players

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Sales of EV SSL by country in 2014 (Buypass)

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Sales of EV SSL by country in 2014 (Certum)

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Sales of EV SSL by country in 2014 (Dtrust)

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Conclusions

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Selling the cheapest certificate does not give

you any extra profit

1

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Need to focuson EV-certificates and

demonstrate their benefits

2

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A good example of successful sales of EV-

certificates for resellers – Show only the EV-

certificate, make the others available by a tiny link

3

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Show only EV SSL

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On the global market selling the cheapest EV-

Certificates is poor

4

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The Secret of sales– is creating additional value for customers

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InnovationService Uniqueness

The basis of our success

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Certificate Lifecycle Management

Easy to:- manage SSL,- order new SSL,- renew SSL in time.

Soon…- auto renew SSL,- easy install SSL.

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What is the LeaderSSL MPKI?

LeaderSSL MPKI is a Cloud service for managing all SSL-certificates including any other suppliers in one place.

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What is the LeaderSSL for

Partners?

Save up to 50%.

The more you buy - the more you save!

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What is the LeaderSSL for

Partners?

All the leading brands in one place:

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Advantage: Proof of Concept

You can order almost any SSL-certificate for2 weeks for free.

Test in your real environment and pay us if you are happy!

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What is the LeaderSSL for

partners?

We help you choose the right assortment for reselling on your site, and help start sales of SSL

from zero to hero.

You win, we win.

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Windows & Unix programs for Managing SSL-certificates

We have beta versions of programs for full process of installation without wasting time.

Supported OS:

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Automatic renewal of Certificates

We work hard on software which allows you to renew SSL-certificates automatically

Supported OS:

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LeaderSSL.com

+31 20 7640722info@leadertelecom.nl

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Thank youYour questions please