hello

MarketeerBlogger

What is blogging?

What is blogging?we

A blog (a contraction of the term "web log")[1] is a type of website,

usually maintained by an individual with regular entries of

commentary, descriptions of events, or other material such as

graphics or video. Entries are commonly displayed in reverse-

chronological order.

As of December 2007, blog search engine Technorati was tracking more than 112,000,000 blogs.

http://www.youtube.com/watch?v=livzJTIWlmY

http://gapingvoid.com

/2006/09/21/case-study-english-cut/

Why?

Expertise

Passion

Authority

Interaction

Engagement

Relevance

Expertise

Interaction

Engagement

Passion

Relevance

Authority

“ROI: Return on Irrelevance”

Image courtesy of Hermanus Backpackers’ photostream: http://www.flickr.com/photos/hermanusbackpackers/3343254977/

Want: engagement, interaction, brand loyalty, feedback, customer relationships....

Demonstrate: expertise, passion, openness , authority

How: through your blog

Guess what: words, images, video carry more weight than sales and marketing broadcast messages

READWRITE

CONVERSE

Contact me

E: andybargery@klaxonmarketing.co.ukT: 020 7193 6627M: 07951 025 029Twitter: @abargeBlog: www.klaxonmarketing.co.ukLinkedin: http://uk.linkedin.com/in/andybargery