Last.fm presentation at Digital Marketing London - Christmas Anti-Social

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Transcript of Last.fm presentation at Digital Marketing London - Christmas Anti-Social

Last.fmChristmas music, charts and trends

The Futureheads – September Russ Garrett

Last fm can keep track of what you listen to.Multiple devices work with last.fm: from i-tunes/ipod >

Pandora > wimamp > Spotify.800 tracks a second hit last fm servers.

Data sets therefore produce top tracks for a period.By country (not yet by City - 2010)

Top tracks ever. Top tracks at certain times – Christmas.

Biggest movers – The Hype Chart.

Last.fm

The Futureheads – September Russ Garrett

Christmas fun10 minutes10 questionsWin 10 tickets to a gig in 2010

‘The Charts’Christmas music, charts and trends – pt 1

The Futureheads – September Russ Garrett

Christmas tracksChristmas@Last.fm

Mariah Carey

All pictures Russ Garrett, unless stated

Wham! Slade

All pictures Russ Garrett, unless stated

Christmas tracksChristmas@Last.fm

All pictures Russ Garrett, unless stated

Christmas tracks

All pictures Russ Garrett, unless stated

Christmas tracksChart compilation

1983 > Automation of data (Gallup)1994 > Millward Brown took over – epos widely used1998 > Music Information Chart Services April 2005 > Digital downloads included in chartsApril 2006 > Gnarls Barkley > first act to reach #1 via downloads only prior to physical releaseJanuary 2007 > digital eligible solely 2009 > Record year for single sales (117million to 23 10

09) – surpassing 2008 which was itself a record year with sales of 115.1million98.6% of single sales are digital

‘The Listening effect’Christmas music, charts and trends – pt 2

All pictures Russ Garrett, unless stated

The digital effect on listening

Christmas 2005

#3 in UK charts

On last fm: #1 Christmas track

(total plays 488,000)

2005#3 Fairytale of New York Pogues

#1 @ Last fm>Christmas: Fairytale of New York2006

#6 Fairytale of New York Pogues2007

#4 Fairytale of New York Pogues2008

#12 Fairytale of New York Pogues

The digital effect on listening

Which of these four X-Factor winners did not enjoy the Christmas number 1 slot for sales in the UK?

All pictures Russ Garrett, unless stated

Question 1:

a b c d

Which single of these four sold the most copies?

All pictures Russ Garrett, unless stated

Question 2

a b c d

All pictures Russ Garrett, unless stated

Question 3 Which single has the highest listening on last.fm?

a b c d

Christmas @ last fm

Total number of listens of the top Christmas track on last fm? *to 4.12.09

A: 488,000 B: 523,500 C: 573,000

Question 4

Christmas comes… November

Week ending 12th November

Week ending 25th November

Week ending 2th November

Christmas comes… November

Death Cab for Cutie – Christmas (Baby Please Come)

Coldplay – Have Yourself A Merry Little Christmas

Brenda Lee – Rockin’ Around The Christmas Tree

When did ‘Christmas’ arrive to last.fm this year?

All pictures Russ Garrett, unless stated

A: w/e Nov 1stB: w/e Nov 8thC: w/e Nov 15th

Question 5

Question 6 Putting aside Christmas – what is the top listened to track ever on last fm?

Christmas @ last fm 2009

Christmas @ last fm 2008

Name this Christmas track.

4 lines in>

…Well I’m moving down the lineAnd it’s been so longBut I will be thereI sing this songTo pass the time away Driving my car…

Question 7

Christmas departs… Rapidly

Week ending 28.12 > top Christmas track 67 (… 4/420)Week ending 4.1.09 > No Christmas tracks in top 400

Week ending 30.12 > top Christmas track 62 (only 1/420) Week ending 6.1.08 > No Christmas tracks in top 400

Week ending 24.12 > top Christmas track 173 (only 2/420) Week ending 31.12 > No Christmas tracks in top 400

‘Worldwide stats’Christmas music, charts and trends – pt 3

Top track in Australia Christmas 2008?

A: The KillersHuman

B: Mariah CareyAll I Want For Christmas

C: Wham!Last Christmas

Question 8

Most countries show a leap in listening at Christmas.

International listening

Asia Pacific all over the place in scrobbles December v’s November.

Japan 85%Australia 160% Korea at 234%New Zealand 60%

International listening

EU also all over the place in scrobbles December v’s November.

UK 263%Spain 59% Italy 90%France 48%

International listening

Country showing no growth in listening Christmas 2008?

A: Vatican State B: Korea C: Cuba

Question 9

By the end of Christmas Week Christmas track numbers remain strong but the charts begin a shift. Rapidly.

2008 throws an interesting fact: ABBA Happy New Year 15 in rising chart. The Mama Mia version of Happy New Year in the top 40 too. The charts are driven by new music. Bought as Christmas presents? Both new and popular > for week ending 28.12.08.

Christmas ends consistently @last fm

Fairytale of New York – original year of release?

A: 1986 B: 1987 C: 1988

Question 10

Please make sure your name and email/number is on top and pass to your right…

The Answers

Which of these four X-Factor winners did not enjoy the Christmas number 1 slot for sales in the UK?

All pictures Russ Garrett, unless stated

Question 1:

a b c d

Which of these four X-Factor winners did not enjoy the Christmas number 1 slot for sales in the UK?

All pictures Russ Garrett, unless stated

Question 1:

c

Which single of these four sold the most copies?

All pictures Russ Garrett, unless stated

Question 2

a b c d

Which single of these four sold the most copies?

All pictures Russ Garrett, unless stated

Question 2

a b c d

All pictures Russ Garrett, unless stated

Question 3 Which single has the highest listening on last.fm?

a b c d

All pictures Russ Garrett, unless stated

Listening on Last fmTotal plays *to 8.12.09

Question 3

Jeff Buckley2,971,606

Kelly Clarkson287,530

Total number of listens of the top Christmas track on last fm? *to 4.12.09

A: 488,000 B: 523,500 C: 573,000

Question 4

Total number of listens of the top Christmas track on last fm? *to 4.12.09

A: 488,000 B: 523,500 C: 573,000

Question 4

When did ‘Christmas’ arrive to last.fm this year?

All pictures Russ Garrett, unless stated

A: w/e Nov 1stB: w/e Nov 8thC: w/e Nov 15th

Question 5

When did ‘Christmas’ arrive to last.fm this year?

All pictures Russ Garrett, unless stated

A: w/e Nov 1stB: w/e Nov 8th

Question 5

C: w/e Nov 15th

Question 6 Putting aside Christmas – what is the top listened to track ever on last fm?

Question 6 Putting aside Christmas – what is the top listened to track ever on last fm?

Name this Christmas track.

4 lines in>

…Well I’m moving down the lineAnd it’s been so longBut I will be thereI sing this songTo pass the time away Driving my car…

Question 7

Top track in Australia Christmas 2008?

A: The KillersHuman

B: Mariah CareyAll I Want For Christmas

C: Wham!Last Christmas

Question 8

Top track in Australia Christmas 2008?

A: The KillersHuman

B: Mariah CareyAll I Want For Christmas

C: Wham!Last Christmas

Question 8

Country showing no growth in listening Christmas 2008?

A: Vatican State B: Korea C: Cuba

Question 9

Country showing no growth in listening Christmas 2008?

A: Vatican State B: Korea C: Cuba

Question 9

Fairytale of New York – original year of release?

A: 1986 B: 1987 C: 1988

Question 10

Fairytale of New York – original year of release?

A: 1986 B: 1987 C: 1988

Question 10

The Futureheads – September Russ Garrett

Wishing you all a very Merry Christmas…

NOTES

X Factor – Hero (finalists) 20 (2008)

2002 #1: Sound of Underground Girls Aloud2003 #1:Mad World Michael Andrews&Gary Jules

2004 Do They Know It’s Christmas Band Aid 20

2005 That’s My Goal Shayne Ward(#3 Fairytale of New York Pogues)

#1 @last.fm: The Postal Service – Such Great Heights#1 Christmas track Fairytale of New York

2006 # 1: A Moment Like This Leona Lewis(#6 Fairytale of New York Pogues)

#1 @last.fm; When You Were Young The Killers#1 Christmas track Last Christmas Wham!2007 #1: When You Believe Leon Jackson

(#4 Fairytale of New York Pogues)#1 @last.fm: 15 Step Radiohead

#1 Christmas track Last Christmas Wham!2008 #1: Hallelujah Alexandra Burke

(#17 Once Upon a Christmas Song Geraldine)#1 @ last.fm: Viva La Vida Coldplay

#1 Christmas track White Christmas Bing Crosby