AN ORGANISATION STUDY ONKERALA SOLVENT EXTRACTION

LTD, VEDAGIRI

INTRODUCTION

1972 Kerala Solvent Extraction Limited entered in the solvent industry.

Dr. P. S. Lokanathan Committee set up to study the feasibility of starting new industry.

Started in Irinjalakuda.The last 3 decades has seen KSE emerging

as leader in solvent extraction and ready mixed cattle manufacturing in the country.

REASON FOR SELECTING THE COMPANY

It achieves good reputation in India for

their quality in products and Services.

Branded products

It has all major departments

OBJECTIVES OF THE STUDY

To get the clear idea about organization structure of KSE ltd.

To getting practical experience.To know the relation between

management and workersTo know the working procedure of

the companyTo understand the strengths, weakness,

opportunities and threats of the organization.

METHODOLOGY

Primary and secondary data are used for the purpose of study.

Primary Data: It was collected throughObservation of the firmDirect interview of officers and workers.

Secondary Data: It was collected throughWebsitesAnnual ReportsShort descriptionsMagazines and other publications

LIMITATIONS OF THE STUDY

The study was done with the limited details given by the officers.

It is difficult to get more details from the employees, as they are busy with their works.

The time was limited for a deep study and analysis of the organization.

Many official documents cannot reveal by the management.

INDUSTRY PROFILE

WORLD SCENARIO

Cattle production worldwide is differentiated by animal genetics and feeding methods, resulting in differing quality types

The world's largest feed manufacturer is the CP Group Thailand, producing 18 million tones of compound feed at various locations across East Asia.

INDIAN SCENARIO The cattle feed segment is also a

segment for potential growth given the fact that India is largest producer of milk in the world

The quality of Indian feeds are high The feed industry has modern computerized plants

and the latest technological equipment's Major Indian players are

K S E LtdAmrit Feeds LtdS K M Animal Feeds & Foods Ltd,Vegepro Foods & Feeds Ltd.Kwality Feeds Ltd

STATE SCENARIO

The cattle feed industry in Kerala is dominated by three players

KSE Ltd

Kerala Feeds Ltd

Kerala Co-operative Milk Marketing Federation (Milma)

COMPANY PROFILE

VEDAGIRI Unit commenced on August 17th 1996 with a very modest objective to provide the right product at the right time to the farmers, particularly in the rural areas.

The plant is situated at Vedagiri, near Ettumannur in Kottayam district Kerala

The plant is most sophisticated and the finest in the country.

Utilization highly advanced technological features this unit makes a new chapter in the cattle feed.

PRODUCTION UNITS OF KSE

Kerala

1. Irinjalakuda 2. Vedagiri 3. Palakkad 4. Edayar, Kochi.5. Konikkara (Diary

Unit)6. Koratty

Karnataka1. Mysore

o Tamil Nadu

1. Swaminathapuram 2. Thalayath (Diary Unit)3. Modakurichi Erode

VISION OF THE COMPANY

We shall endeavor or to maintain leadership through quality products, explore new avenues in product development and marketing create a stronger bond between the management ,work force, dealers and customers, contribute to social development and constantly strive for excellence in all spheres of our activities.

FUTURE PLANS

Expansion of finished products godown

Expansion of administrative block and workers amenities

Development of roads and other areas around the company

Lorry parking yard to accommodate 40-50 trucks at a time

ORGANIZATIONAL STRUCTURE

DEPARTMENTS

1. Production department2. Marketing and sales department 3. Personnel department 4. Finance and accounts department5. Purchase department6. Quality control department7. Stores department8. Raw material department

PRODUCTION DEPARTMENT

FUNCTIONS

Maximum utilization of raw materials.

Production Controlling.

Ensure flexibility in production.

Standardization of production.

Ensure quality in production.

Minimization of cost production.

PRODUCTS

KS Super (Mash)KS Cattle Feed (Mash)KS Delux (Pellet)KS Supreme (Pellet)Solvent Extraction Coconut Oil KS Milk KS Ghee KS Flavored Milk Vesta Ice Cream

PRODUCTS IN VEDAGIRI

Ks Supreme PELLETKs Supreme Plus PELLETKs Delux PELLETKs Delux Plus PELLETVesta ICE CREAM

MARKETING DEPARTMENT

MARKETING MANAGER

SALES OFFICER

CLERKS

FUNCTIONS

Building Long term relationship with valued customers, dealers, distributors and suppliers.

Build strong economic & social tiers by promising & consistently delivering high quality goods, good service & fair prices.

Undertakes sales promotion works.

PROMOTIONAL ACTIVITIES

The company inures less advertisement cost The company gives dealer board to dealers

as an advertisement for their product The other advertisements used are

product pamphlet notices cloth banners wall paintings yearly calendar

FINANCE DEPARTMENT

 DEPUTY FINANCE OFFICER

 SENIOR ASSISTANT

 CLERK

 JUNIOR OFFICER FINANCE

FUNCTIONS Overall control over both inflows and outflows

of financial resources. To analyze the raw material cost. To measure the financial position of the

company. To arrange the finance when there is a

requirement. To safeguard the investments that has been

made by the interested parties like investors, share holders, creditors etc.

Control of expenditure and economy measures.

Paying commission to the dealers and suppliers

SOURCE OF FINANCE

LONG TERM FINANCE

• Share• Debentures• Internal Finance• Public Deposits• Industrial Finance

Institution • Industrial banks

MEDIUM TERM FINANCE

• Redeemable Preference shares

• Debentures• Bank Loan• Hire Purchase/

Installment Purchase

• Public Deposit• Mortgage Loan• Internal Finance

SHORT TERM FINANCE

• Bank Overdraft• Trade Creditors• Money Lenders• Customer

advances• Loan Managing

Directors & Directors

PERSONNEL DEPARTMENT 

PERSONNEL MANAGER

 JUNIOR OFFICER

PERSONNEL

  

WORKERS

  

CLARK

FUNCTIONS

Recruitment Man power planning Welfare functions Grievance handling Discipline Industrial relations Public relations Job description Job analysis Training Performance appraisal

SWOT ANALYSIS

STRENGTH

Experience in market over 25 years Leadership in the market Reputation & brand image of the

company and consistent quality of its products

Good network of dealership Financial strength of the company leading to

better purchasing power Fully computerized plant Efficient employer – employee

relationship

WEAKNESS

Low advertisement

High raw material cost.

Law availability of raw materials.

High cost of production.

Sales representatives are less

OPPERTUNITIES

Expanding its distribution areasGrowing demands of its productsOpportunities for diversifying products.Opportunities for setting up firms in

Northern states.Opportunities for new markets.Prompt after sales service and good

customer relation

THREATS

Competition from other manufacturesProbable entry of foreign entitiesImbalanced cost of raw materials.Lack of permanent suppliers of raw

material.Import of cheaper oils for industrial

consumption leading to fall in demand for solvent extracted coconut oil.

OBSERVATIONS

The company is running in profit The private sector as well as the public

sector has got good demand for the product

All sales are through dealers itself The dealers of the company are

providing the necessary information to the customers

There are two major competitors for the company

The major cost of the company is the high labour cost

SUGGESTION Improve the advertisement about the products.The company has to maximize the production capacity

thereby the company can reduce its costConduct more seminars and programs for the farmers

in order to aware about the products and their significance

Allot more number of representatives in the market to ensure the availability of feed in the market to avoid any shortage of feeds.

Encourage the retailers to stock more quantity of feeds in their shops.

Increase the number small lots.

CONCLUSION

The various functions of different

departments of the organization

were studied

K S E Ltd is the largest manufacturer

of cattle feeds in south India.

KSE Ltd is a profit making company

BIBILIOGRAPHY Flippo Edwin B., “Principles of Personal

Management”, McGraw Hill-Kogak. Kotler Philip; “Marketing Management”, New

Delhi, Prentice Hall of India private Limited, 1985. Strauss George and Sayles Leonard R., “Personal

and Human Problems of Management”, Prentice Hall of India.

Koontz, Harold & Cyril O’Donnell (1964), “Principles of Management”, McGraw-Hill, New York

Annual report of KSE Websites:

www.indianindustry.com www.kselimited.com