My employment history

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My work philosophyI'm a passionate marketer who loves optimising the customer experience through use of data, futuristic thinking + channel mixing.*

I have 16 years of work experience in 12 x different full time roles. Though the majority of my career has been information technology + marketing related (in large vocational education, consumer retail + logistics companies) I also have extensive experience in other business verticals which I make my MarTech expertise highly valuable + easily transferable.

I approach work with the same integrity I do “real life” – by championing productivity, collaboration, creativity, honesty + a “work smart/play later” ethic.

*Eg using a creative combination of reimagined traditional methods enhanced by shiny new automation + data toys

My colleague endorsed skills Direct, Digital, Technical + Social Media Marketing

Strategy Lead Generation SEO

Click here for more detail: https://www.linkedin.com/in/kristenobaid

My years of experience

My recent accountabilities CRM Admin + Optimisation [SalesForce] Data reporting/Analytics Project Management Lead Generation Automation, User Experience, Email, Social

Management, Content Management Tools - administration + production

Productivity + Effectiveness - improvement implementation

System +  Information Architecture - integration + strategy

My favourite toys

My accountabilities [prior] Marketing strategy, optimisation, analysis Acquisition - Search Engine Optimisation +

Marketing (SEO/SEM), Display advertising inc Retargeting

Content + Website Production - inc Blog + CMS

Event Management Direct Marketing Social Media Marketing + Community

Management Traffic inc Creative Team Management

My career endorsements

[endorsements cont’d]

[endorsements… more thereof]

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My industry endorsements

Peer Reviewed + Algorithmic Twitter:

https://twitter.com/KristenObaid/memberships Top 250 Australian Influential Marketers Top 100 Influential Australians in

Education + Politics eCommerce + Conversion Expert Content + Digital Marketing Guru User Experience Design Expert

[industry endorsements cont’d]

Klout: https://klout.com/#/KristenObaid

Productivity User Experience Design Advertising Customer Service Content Strategy

My life beyond work

If you’re exceptionally bored: https://kristenobaid.wordpress.com/about/

My bat channels

Mobile: 0407 391 558Email: kristenobaid@gmail.com

Twitter: twitter.com/kristenobaidFacebook: facebook.com/KristenObaidPinterest: pinterest.com/kristenobaidLinkedIn: http://au.linkedin.com/in/kristenobaidInstagram: Instagram.com/kristenobaidYouTube: youtube.com/KristenObaid

My thanks