Krell linked in presentation 9 aug2011

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Marketing for CROs

Transcript of Krell linked in presentation 9 aug2011

Insightful Solutions

Effective Marketing Communications

Krell is an independent marketing communications company focused on integrated solutions for

Pharma, biotech, diagnostics, and medical device companies and Companies that provide services to the clinical research industry

▶ Cost-effective solutions that integrate traditional with digital strategies

▶ Breakthrough creative ideas

▶ Tactics that outperform the norms

▶ Lower agency fees; higher ROI

▶ US and ROW experience

KRELL Marketing

Insightful Solutions

Krell offers US and international marketing experience

Proven track record with major pharma and clinical research organizations (CRO)Cost effective, smart, fast, and a highly responsive marketing communications companyA first-class branding agencyA true marketing partner…bringing strategic plans and new thinking Integrates traditional outbound, new inbound marketing with personal selling

KRELL Marketing

Insightful Solutions

Pharma Product Marketing

Pre-Launch Exhibit Display Panel

Pharma Product Marketing

Detail Aids

10-Page Launch Aid

10-Page Launch Aid

Integrated Digital & Traditional Marketing

eMarketing, Canada:Interactive Online eSurvey

Integrated digital & Traditional Campaign(17-21% response rate)

Core Print Materials

Pivotal educational brochures forSiemens Medical Diagnostics

Internet Marketing Programs

Achieved client lead generation objectiveswith lower cost and less time

Global Study Website: GSK

Fast startup and delivery includinga content management system

Corporate Branding, Journal Advertising

PharmaNet’s Agency of Record (AOR) for 10 years

Branded Chocolate Handouts

Exhibits, Signage, Handouts, and Website

Exhibit Signage& Literature Website

10 Years of Special Event Branding, Promotion, and Execution

Special Event Development

Creative Development, National Media Plan, and Execution

Patient Recruitment Advertising

Contact: Robert Krell (908) 806-7477www.krellinc.com

Insightful Solutions