Knowing Your Digital ValueBuilding & Measuring Effective Sponsorships

Presented by Joe Kustelski

July 27, 2014

Brand

Venue FanTicketing & Data Programs

The Model

Are you monetizing your digital

inventory?

Digital signage?

Digital interactions?

#1 VALUATION & ACQUISITION

HALF ART, HALF SCIENCE

HALF ART, HALF SCIENCE

MODELS THAT WORK

PRESENTATION MATTERS

What’s ONE THING you sell now

that you didn’t sell

three years ago?

GROUP QUESTION

How do you tell YOUR story of

shared success?

#2 ACTIVATION & AWARENESS

INTERACTION YIELDS DATA

UNCOVERING HIDDEN VALUE

What has been your most

successful sponsor activation?

Why?

GROUP QUESTION

How do you describe success

to sponsors?

#3 MEASURING IMPACT

PROVIDE INSIGHTS ALONG THE WAY

RECAP DECKS

PICTURES, NOT WORDS.

What is your BEST success,

described in a number?

GROUP QUESTION

What is the SINGLE BEST THING

about your sponsorships?

(That others can learn from…)

ONE LAST QUESTION:

JOE KUSTELSKIjoe.kustelski@etix.com

615-772-6196

@rhpartners

QUESTIONS?

@etix_world

GET THIS PRESENTATION ONLINE:slideshare.net/etixworld