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Kluckhohn–Strodtbeck and Hofstede Frameworks
Creating a global Mind-set
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Uploaded: May 26, 2016
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Abstract
Nowadays business is getting competitive and thus it has to be driven by globalization. This
trend of globalization means companies are going international and thus there is a need to
understand international business in terms of country, culture, language, religion, custom and
mind-sets of society. Different countries have different cultures. The differences in the
culture are mainly influenced by values, attitudes, social structures, religion, and language.
Companies without understanding the cultural dynamics can sometimes lead to workforce
conflict, poor negotiation, unfit leadership styles, wrong strategy formation and
implementation, and so on (Fullan, M.,2014). In order to overcome all these issues it is very
important that the international manager of the company classifies cultures based on
differences in influencing factors such as values, attitudes, social structures, religion, and the
language (Wild & Wild, 2013). In doing so manager can use well known and globally
accepted theories of cultural differences. The two initial theories of cross-cultural
management are Kluckhohn & Strodtbeck’s framework and Geert Hofstede model.