Kluckhohn Strodtbeck and Hofstede Frameworks · Title: Kluckhohn Strodtbeck and Hofstede Frameworks...

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Kluckhohn–Strodtbeck and Hofstede Frameworks

Creating a global Mind-set

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Abstract

Nowadays business is getting competitive and thus it has to be driven by globalization. This

trend of globalization means companies are going international and thus there is a need to

understand international business in terms of country, culture, language, religion, custom and

mind-sets of society. Different countries have different cultures. The differences in the

culture are mainly influenced by values, attitudes, social structures, religion, and language.

Companies without understanding the cultural dynamics can sometimes lead to workforce

conflict, poor negotiation, unfit leadership styles, wrong strategy formation and

implementation, and so on (Fullan, M.,2014). In order to overcome all these issues it is very

important that the international manager of the company classifies cultures based on

differences in influencing factors such as values, attitudes, social structures, religion, and the

language (Wild & Wild, 2013). In doing so manager can use well known and globally

accepted theories of cultural differences. The two initial theories of cross-cultural

management are Kluckhohn & Strodtbeck’s framework and Geert Hofstede model.