Post on 18-Dec-2014
description
All logos and trademarks used in examples are the property of the respective companies they represent.
Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.adsrevelation.com | www.facebook.com/3thirds
Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.adsrevelation.com | www.facebook.com/3thirds
To adver)se on LED Panels at
Level 1 & Level 2 of Stesen Sentral Kuala Lumpur in direct viewing and exposure
to 160,000 people traffic daily.
Upgraded & Opera+onal
We are now providing increased exposures, reduced cost, an improved medium
and increased traffic.
Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.adsrevelation.com | www.facebook.com/3thirds
Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.adsrevelation.com | www.facebook.com/3thirds
Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.adsrevelation.com | www.facebook.com/3thirds
Gombak / Batu Caves
Setapak / Melawa5
Se5awangsa / Sri Rampai
Wangsa Maju Ulu Klang / Keramat
Ampang
Pandah Jaya / Pandah Indah
Brickfields / Seputeh
Pantai Kerinchi
Sg. Besi / Salak South
Cheras / Sg. Besi
Kajang / Bangi / Serdang / Seri Kembangan
Puchong
Sri Petaling
Old Klang Road
Kelana Jaya
Damansara
Bandar Utama / TTDI
Mont Kiara / Sri Hartamas
Bangsar
Kuala Lumpur
Ti5wangsa
Selayang / Segambut
Kepong / Sg. Buloh
Shah Alam
Putrajaya / Cyberjaya Source : Department of Sta)s)cs Malaysia
Bandar Sunway / Subang Jaya / USJ
Klang / Meru 2009 (‘000)
2012 (‘000)
2013 (‘000)
WP. Kuala Lumpur 1,525.6 1,583.3 1,603.1
District Petaling 1,445.6 1,526.6 1,554.5
District Gombak 642.8 674.3 685.2
Total 3,614.0 3,748.2 3,842.9
Catchment Popula)on
5KM 10KM 15KM 20KM
Catchment Area
Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.adsrevelation.com | www.facebook.com/3thirds
Household 600 samples
Commuter 400 samples
Office 200 samples
Overall 1,200 samples
Gender Male 51% 51% 63% 53%
Female 49% 49% 37% 47%
Age
18 -‐24 30% 49% 25% 36%
25 -‐ 29 17% 15% 27% 18%
30 -‐ 39 23% 17% 36% 23%
40 -‐ 49 17% 9% 9% 13%
50 -‐ 59 9% 7% 2% 7%
60 -‐ 65 4% 3% 1% 3%
Ethnicity
Malay 40% 49% 51% 45%
Chinese 49% 40% 29% 43%
Others 11% 11% 20% 12%
Marital Status
Single 48% 68% 60% 57%
Married 51% 30% 39% 41%
Separated / Divorced 1% 2% 1% 2%
Average household income RM6,673-‐00 RM5,325-‐00 RM9,607-‐00 RM6,706-‐00
Catchment Demographics (for sample size only)
Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.adsrevelation.com | www.facebook.com/3thirds
Campaign details
• Overall campaign details – Content suggested to be
– Corporate – Company creden5als – Thema5c – Brand awareness – Tac5cal – Objec5ve driven
• Content: – The system allows for 5 different versions of content per booking
• Campaign breakdown
– 15 second spot – 360 exposures / day – 1, 3, 6 or 12 Months
Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
1 MONTH FULL AWARENESS CAMPAIGN 15 SECOND SPOT FINANCIAL CONSIDERATION
KL SENTRAL ADPANEL
Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
15 Secs @ 1 Month Campaign
• Details – Op0ons for 360, 180 and 90 exposures daily – 1 Month = 30 days
DescripEon 360 exposures daily
180 exposures daily
90 exposures daily
15 second spot @ 1 Month
RM 36,000.00
RM 18,000.00
RM 9,000.00
Add 6% Govt Tax
RM 2,160.00
RM 1,080.00
RM 540.00
TOTAL CAMPAIGN COST
RM 38,160.00
RM 19,080.00
RM 9,540.00
Total Exposures Per Month 10,800 5,400 2,700
Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
15 SECOND SPOT 3, 6 OR 12 MONTH FULL AWARENESS CAMPAIGN FINANCIAL CONSIDERATION
KL SENTRAL ADPANEL
Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
15 Secs @ 360 exposures daily (Exposure every 3 minutes)
• Details – 3, 6 & 12 Month campaign – Minimum 360 exposures daily (Every 3 minutes)
DescripEon 3 Months 6 Months 12 Months 15 second spot @ 360 exposures x Number of months
RM 108,000.00
RM 216,000.00
RM 432,000.00
Add 6% Govt Tax
RM 6,480.00
RM 12,960.00
RM 25,920.00
TOTAL CAMPAIGN COST
RM 114,480.00
RM 228,960.00
RM 457,920.00
Total Exposures 32,400 64,800 131,400
Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
3 HOURS/DAY (1 HOUR SLOT X 3) FULL DOMINANCE SLOT FINANCIAL CONSIDERATION
KL SENTRAL ADPANEL
Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
3 X 1 hour slots per day
• Details – 3 hours daily dominance package – 3 x 1 hour slots per day. Tenta0ve 0ming as follows:
• 11am-‐12am • 3pm-‐4pm • 7pm-‐8pm
DescripEon 1 Day
Dominance package – 3 hours/day
RM 5,000.00
Add 6% Govt Tax
RM 300.00
TOTAL CAMPAIGN COST
RM 5,300.00
Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.adsrevelation.com | www.facebook.com/3thirds
OPTIONAL CAMPAIGN ADD-‐ONS
KL SENTRAL ADPANEL
Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.adsrevelation.com | www.facebook.com/3thirds
KL Sentral Floor Space – Event Venue
• Subject to building management approval, Client has the op5on to choose venue space for on-‐ground ac5vi5es at:
• Level 1 Concourse • RM350.00 admin Charges (Monthly) • RM350/day for Level 1 sampling (3 promoters)
Sampling Area
Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.adsrevelation.com | www.facebook.com/3thirds
Notes • Validity: 30 days. • Media rental is subject to 6% GST which is payable by
adver5ser.
• Availability of site is based on first come first serve basis subject to confirma5on at the 5me of booking.
• Minimum guarantee of exposures at 180 per day. • Exclusivity is only offered on full priced long term
bookings of 6 months or more and is subject to terms and condi5ons.
• 3thirds Inc Sdn Bhd prac5ces self-‐regula5on and reserves the right to approve content for broadcast.
• An addi5onal 50% loading fees for bookings less than 15 days or peak period only bookings.
• 3thirds Inc Sdn Bhd reserves the right to change or revise rates without prior no5ce.
• Notwithstanding any other term herein, this quota5on is not to be construed as an offer capable of acceptance. 3thirds Inc Sdn Bhd reserves the right to evaluate, vary, accept or reject client orders.
Deadlines & Terms • Material Deadlines
• All clients are required to submit ready to broadcast materials within 10 days of proposed broadcast date.
• Payment Terms
• Short Term: 100%, 10 days prior to booking commencement.
• Long Term: Quarterly payments 30 days in advance.
Notes to Adver)ser
Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.adsrevelation.com | www.facebook.com/3thirds
Contact Info 3thirds Inc Sdn Bhd Bimal Prakash Director Email: bimal@3t.my Alt. Email: bimal77@gmail.com Mobile: +60 19 3954495
All rights reserved. Neither the whole nor any parts of this document may be reproduced, stored in any retrieval system or transmimed, in any form or by any means, without the prior wrimen consent of 3thirds Inc Sdn. Bhd.
All logos and trademarks used in examples are the property of the respec5ve companies they represent.