hello

I’m Jonathan…

I’d like to introduce myself…

I like to design things:

for science, technology, & commerce

Goals I make things easier:• For customers to buy

Looking Forward

I make things easier:• For customers to buy• For field sales to sell

Goals

Looking Forward

I make things easier:• For customers to buy• For field sales to sell• For employees to do their job

Goals

Looking Forward

I make things easier:• For customers to buy• For field sales to sell• For employees to do their job• For you to build great brands

Goals

Looking Forward

I make things easier:• For customers to buy• For field sales to sell• For employees to do their job• For you to build great brands• For technology to positively change business outcomes

Goals

Looking Forward

Background • Virginia Commonwealth University

Looking Back

• Virginia Commonwealth University• Yale-NEA non-degree program

Background

Looking Back

• Virginia Commonwealth University• Yale-NEA non-degree program • National Geographic Society

Background

Looking Back

• Virginia Commonwealth University• Yale-NEA non-degree program • National Geographic Society• Time-Life, Inc.

Background

Looking Back

• Virginia Commonwealth University• Yale-NEA non-degree program • National Geographic Society• Time-Life, Inc.• Texas Instruments

Background

Looking Back

• Virginia Commonwealth University• Yale-NEA non-degree program • National Geographic Society• Time-Life, Inc.• Texas Instruments• Annual reports

Background

Looking Back

• Virginia Commonwealth University• Yale-NEA non-degree program • National Geographic Society• Time-Life, Inc.• Texas Instruments• Annual reports• Medical center

Background

Looking Back

• Virginia Commonwealth University• Yale-NEA non-degree program • National Geographic Society• Time-Life, Inc.• Texas Instruments• Annual reports• Medical center• Medical publishing

Background

Looking Back

• Virginia Commonwealth University• Yale-NEA non-degree program • National Geographic Society• Time-Life, Inc.• Texas Instruments• Annual reports• Medical center• Medical publisher• W. L. Gore & Associates

Background

Looking Back

Awards • AIGA

Recognition

• AIGA• New York Art Directors Club

Awards

Recognition

• AIGA• New York Art Directors Club• Philadelphia Art Directors Club

Awards

Recognition

• AIGA• New York Art Directors Club• Philadelphia Art Directors Club• Federal Design Council

Awards

Recognition

• AIGA• New York Art Directors Club• Philadelphia Art Directors Club• Federal Design Council• John Caples Award

Awards

Recognition

• AIGA• New York Art Directors Club• Philadelphia Art Directors Club• Federal Design Council• John Caples Award• Art Director’s Club of Metropolitan Washington

Awards

Recognition

• AIGA• New York Art Directors Club• Philadelphia Art Directors Club• Federal Design Council• John Caples Award• Art Director’s Club of Metropolitan Washington• Dallas Society of Visual Arts

Awards

Recognition

• AIGA• New York Art Directors Club• Philadelphia Art Directors Club• Federal Design Council• John Caples Award• Art Director’s Club of Metropolitan Washington• Dallas Society of Visual Arts• Warren Paper Company Library of Ideas

Awards

Recognition

• Gilbert Paper CompanyAwards

Recognition

• Gilbert Paper Company• Billboard Magazine

Awards

Recognition

• Gilbert Paper Company• Billboard Magazine• Print Magazine

Awards

Recognition

• Gilbert Paper Company• Billboard Magazine• Print Magazine• Art Director Magazine

Awards

Recognition

• Gilbert Paper Company• Billboard Magazine• Print Magazine• Art Director Magazine• Communicator Awards 07 & 08

Awards

Recognition

• Gilbert Paper Company• Billboard Magazine• Print Magazine• Art Director Magazine• Communicator Awards 07 & 08• Graphic Arts Guild

Awards

Recognition

• Gilbert Paper Company• Billboard Magazine• Print Magazine• Art Director Magazine• Communicator Awards 07 & 08• Graphic Arts Guild• DMMA

Awards

Recognition

• Gilbert Paper Company• Billboard Magazine• Print Magazine• Art Director Magazine• Communicator Awards 07 & 08• Graphic Arts Guild• DMMA• Advertising Club of Delaware

Awards

Recognition

• Gilbert Paper Company• Billboard Magazine• Print Magazine• Art Director Magazine• Communicator Awards 07 & 08• Graphic Arts Guild• DMMA• Advertising Club of Delaware• ADDE Awards

Awards

Recognition

• Gilbert Paper Company• Billboard Magazine• Print Magazine• Art Director Magazine• Communicator Awards 07 & 08• Graphic Arts Guild• DMMA• Advertising Club of Delaware• ADDE Awards• Print Regional Design Directory

Awards

Recognition

Process

Open CycleGlass Box

Analysis

Design Thinking

Process

Open CycleGlass Box

Analysis

Planning

Design Thinking

Process

Open CycleGlass Box

Analysis

Planning Design

Design Thinking

Process

Open CycleGlass Box

Analysis

Planning Design

Implement

Design Thinking

Process

Open CycleGlass Box

Analysis

Planning Design

Implement

ReviewReview

Review

Design Thinking

Work

W. L. Gore & Associates, IncGore Capability Center

Exhibits

• 11.5 acre site• 43,000 sq. ft.• Associates: about 55 • It’s the “Front Door” for Gore

Work

W. L. Gore & Associates, IncGore Capability Center

Exhibits

Work

W. L. Gore & Associates, IncGore Capability Center

Exhibits

Metrics for first 21 months• Over 6K corporate events• 54K visitors• 465 capability overviews• 235 customer visits, 6 customers per visit• 1.4K direct customers to Gore

Work

W. L. Gore & Associates, IncGore Capability Center

Exhibits

Work

W. L. Gore & Associates, IncGore Capability Center

Exhibits

Work

W. L. Gore & Associates, IncGore Capability Center

Exhibits

Work

W. L. Gore & Associates, IncGore Capability Center

Exhibits

Before

Work

W. L. Gore & Associates, IncGore Capability Center

Exhibits

Planning

Work

W. L. Gore & Associates, IncGore Capability Center

Exhibits

Completed

Work

W. L. Gore & Associates, IncGore Capability Center

Exhibits

Planning

Work

W. L. Gore & Associates, IncGore Capability Center

Exhibits

Completed

Work

W. L. Gore & Associates, IncGore Capability Center

Exhibits

Work

W. L. Gore & Associates, IncGore Capability Center

Exhibits-2008 Innovation Day Vision

Each year Gore brings a number ofcorporations together to share ourproduct technology and to listen to them.• Intel• Fresenius Medical Center• Kraft Foods• Convatec• P & G• Phillips Applied Technologies• Genetech• Wolverine• Merrill• Mountain Hardwear

W. L. Gore & Associates, IncGore Capability Center

Exhibits-2008 Innovation Day

Work

Work

W. L. Gore & Associates, IncProduct Capability Posters

Exhibits-2008 Innovation Day

Work

W. L. Gore & Associates, IncGore Capabilities Brochure

Collateral-Center Brochure

Work

W. L. Gore & Associates, IncGore Heritage & Culture

Collateral-Interactive Brochure

Work

W. L. Gore & Associates, IncGenealogy & Configurator

Collateral-Interactive Brochure

W. L. Gore & Associates, IncElectronic Products Division200 Technical Data Sheets

Collateral-Technical Literature

Work

W. L. Gore & Associates, IncElectronic Products DivisionKorean Traditional Chinese

Collateral-Technical Literature

Work

W. L. Gore & Associates, IncElectronic Products DivisionAsset Management 250 Documents

Marketing CommunicationChannel Web-site Distribution

Work

W. L. Gore & Associates, IncElectronic Products DivisionOn-Demand Storefront forSales Channels-No Inventory

Web-site Storefront

Work

Work

W. L. Gore & Associates, IncElectronic Products DivisionDivisional Sales Collateral

Collateral-Sales Literature

Work

W. L. Gore & Associates, IncElectronic Products DivisionDivisional Sales Collateral

Collateral-Sales Literature

Work

W. L. Gore & Associates, IncElectronic Products DivisionMagazine

Collateral-Sales Literature

Work

W. L. Gore & Associates, IncElectronic Products DivisionMD&M Trade Show, NYC

Exhibits-Trade Show Advertising

Work

W. L. Gore & Associates, IncElectronic Products DivisionMD&M Trade Show, NYC

Exhibits-Trade Show

Work

W. L. Gore & Associates, IncElectronic Products DivisionMD&M Trade Show, NYC

Exhibits-Trade Show

Work

Texas InstrumentsConsumer Products DivisionConsumer Electronics Show

Exhibits-Trade Show

Work

Texas InstrumentsConsumer Products DivisionConsumer Electronics Show

Exhibits-Trade Show

Delaware Center for the Contemporary Arts

Work

Brand Strategy

Work

Brand Identity Manual

Delaware Center for the Contemporary Arts

Work

Brand Identity Manual

Delaware Center for the Contemporary Arts

Work

Web Site Design

Delaware Center for the Contemporary Arts

W. L. Gore & Associates, IncAdvanced Digital Interconnects

Work

Advertising

W. L. Gore & Associates, IncMedical Products

Work

Advertising

W. L. Gore & Associates, IncMedical Products

Work

Advertising

Work

Identity-Logotypes

Consumer Posters

Work

Posters

Consumer Posters

Work

Posters

Consumer Posters

Work

Posters

Consumer Product Posters

Texas InstrumentsMagic Wand Product

PARSEC Game Poster

Work

Posters

Consumer Product Posters

Texas InstrumentsBasic Computer

Calculators

Work

Posters

Fund Raising Event Posters

Delaware Center for the Contemporary Arts

Cuba Cabana

Jeepers, Creepers, Peepers

Work

Posters

Delaware Center for the Contemporary Arts

Paint Ball

Thomas Jefferson FoundationPoster for Learning MagazineCelebrating 250th Birthday

Work

Posters

2008 Happy New Year

Work

Posters

Work

Packaging

Texas InstrumentsConsumer Packaging

Work

Annual Reports

Atlantic FinancialPhiladelphia, PA

Work

Annual Reports

Atlantic FinancialPhiladelphia, PA

Work

Annual Reports

Atlantic FinancialPhiladelphia, PA

Work

Annual Reports

Osteopathic Medical CenterOf Philadelphia

Work

College View Book

Philadelphia College of Osteopathic Medicine

Work

Alumni Magazine

Philadelphia College of Osteopathic Medicine

Work

Engagement Calendars

National Geographic SocietyWashington, DC

Work

Direct Response

Johnson & JohnsonPostcard HMO Management

Work

Direct Response

Bell AtlanticCENTREX

Work

Direct Response

Bell AtlanticCENTREX

Work

Direct Response

National Geographic SocietyMembership Solicitation

Work

Direct Response

W. L. Gore & Associates, Inc.Personalized URL Technology

Personalized URL Linked to Web

Web Linked to Inside Sales

Inside Sales Follow-upsAre in Real-Time

3.5% Return

3.0% Overall Conversion

Work

Direct Response

W. L. Gore & Associates, Inc.Personalized URL Technology

Personalized URL Linked to Web

Web Linked to Inside Sales

Inside Sales Follow-upsAre in Real-Time

5.3% Return3.5% Overall Conversion