Post on 10-Apr-2018
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corPorate
Statement
tan sri dato muhammad
ali hashim (s)
Chairman
ahamad mohamad (lf)
deputy Chairman
Jamaludin md ali
managing direCtor
FelloW shareholders
We Are pLeASeD TO ANNOuNCe THAT Our grOup HAS OuTperFOrMeD iTSeLF eveN iN THe FACe OF
THe WOrST FiNANCiAL CriSiS OF THiS geNerATiON. COMMiTMeNT TO THe priNCipLeS OF expANSiON
AND prOMOTiON, iN ADDiTiON TO THe iMpLeMeNTATiON OF STrATegiC COST CONTrOL iNiTiATiveS,
HAS pAiD OFF WiTH reCOrD reSuLTS.
THe SuSTAiNeD OuTSTANDiNg perFOrMANCe gOeS TO prOve THe pOiNT THAT THe STrATegiC SHiFTS
puT iN pLACe upON THe TrANSFer OF STeWArDSHip OF THe grOup THAT OCCurreD SiNCe 2007 HAD
CreATeD AND ADDeD TreMeNDOuS vALue.THeSe STrATegieS HAve FuLLy LeverAgeD
THe FuNDAMeNTAL iNHereNT STreNgTHS
AvAiLeD TO THe grOup SuCH AS FrOM iTS
pOWerFuL gLOBAL BrANDS, iTS eFFeCTive
OperATiNg SySTeMS AS WeLL AS iTS
DyNAMiC BuSiNeSS MODeL.
iT giveS uS greAT pLeASure TO
preSeNT THe COrpOrATe STATeMeNT
OF KFC HOLDiNgS (MALAySiA) BHD
(KFCH) FOr THe FiNANCiALyeAr eNDeD 31 DeCeMBer 2009.
014 KFC holdings (malaysia) bhdannual report 2009
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015KFC holdings (malaysia) bhdannual report 2009
Snao, on th oth hand, ndd a tblnt
conomc d. At a nd, gDp owth was at -2%, om
2008s ost o 1.4%. Althoh th oall gDp o th
a std a dcln, th Snaoan conom has
bn bondn snc th scond at. Th thd at
saw anson n all sctos o th conom. gowth was
as amon th manactn and scs sctos,
whl constcton actts mand hh.
2009 FinanCial highlights
W a lasd to annonc a cod st o slts o 2009,
tstamnt to th son o o Boad and manamnt
tam whos stat o staant anson cold
wth ass maktn omotons and cost contol
ntats has od to b a wnnn omla. go
n achd rM2,297.4 mllon o th cnt nancal
a, sntn a owth o 5.4% o o as
rM2,179.8 mllon. Th go std a ot bo
ta o rM190 mllon, aanst 2008s rM167.5 mllon.
2009 eConomiC revieW
All ASeAN conts ha acd a toh a, wth som
dn nto csson. Th global economc Css
washd o th on, n th ocss sadn th
cts o low ots, hh commodt cs, job losss
and nal makt olatlt. poo conomc oscts
ld a nmb o gonmnts, ncldn Malasa, to
nstat stmls ackas. Th ood nws s that ths
ntats aa to b wokn; thd and oth at
s a shown a bonc back om th st hal oth a. As a slt, KFCH s catosl otmstc that
th wost o th css s o, n Soth east Asa at last.
At a nd, Malasa ostd a gDp owth o -1.7%,
sncantl low than th ost owth o 4.6% n
2008. As mntond abo, th gonmnts stmls
ackas ha sltd n a bht nd to th a: th
conom w b 4.5% n th oth at. Sstand
owth n at consmton and ncasd blc
scto sndn contbtd to hh domstc dmand.
Manwhl, Malasas ot omanc bntd
om momnts n tnal dmand, atclal omonal conoms, and om ston commodt cs.
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016 KFC holdings (malaysia) bhdannual report 2009
corPorate
Statement
016 KFC holdings (malaysia) bhdannual report 2009
Th k nancal hhlhts o 2009:
KFCRestaurantssegmentregistereda5.8%revenue
owth to rM1,723.7 mllon om rM1,628.9 mllon
n 2008.
KFCMalaysiasrestaurantdivisionachievedanother
cod bakn a, natn a n o
rM1,365.5 mllon, comad to rM1,284.4 mllon
n 2008.
KFCSingaporealsoachievedrecordsales,bringingin
n o rM342.7 mllon aanst rM330.8 mllon
n th os a. KFC Bruneis revenue rose toRM15.5 million from
rM13.7 mllon n 2008.
IntegratedPoultrysegmentrecordedan8.8%revenue
owth to rM484.1 mllon om rM445 mllon n th
os a.
KFC Marketing reported an increase in revenue
o 132% to rM200 mllon as aanst o as
rM86.3 mllon.
Thenewly corporatisedKFCEventsachievedrst-
a n o rM2.7 mllon.
strategiC initiatives
to enhanCe perFormanCe
O nancal omanc s a tstamnt to th sccss
o o statc ntats. Hhlhts o 2009 ncldd:
KFCexpanded itsregionalnetworkbyopeningnet
44 stos acoss Malasa, Snao and Bn.
Astreamlined totalof66 KFC restaurantsarenow
on 24-ho a da, whl an addtonal s staants
oat tndd hos thoh to 2.00 am.
The hugely successful Jom Jimat valuemeal was
lanchd b KFC Malasa, n consms a ll
mal ls a sot dnk om onl rM4.90.
The long awaited promotional launch ofKFC a.m.
n Snao was a h sccss, dn dn-n
sals m o bakast om 4% to 7% dn th
mal od and as hh as 11% dn th Tv
adtsn od.
Image enhancement works continued across our
staants chans, acoss th cont n an ot
to attact nw cstoms.
KFCMarketinglaunchedsix newchickenproducts
onto th makt ncldn Cs Fd Tom yam
Chckn, BBq Combo, Chckn Fankts and
Chckn Nts. it also ntodcd nnoat
maktn stats to cat th low-nd o th
makt nd th conct o Bas o pamd (BOp)
and Sdt Aamas (Sho-n-Sho).
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017KFC holdings (malaysia) bhdannual report 2009 017KFC holdings (malaysia) bhdannual report 2009
KFC Marketing also acquired the rights to import
asta and ol ol odcts nd th Dlla o ital
band. Ths nw odcts a aalabl o sal at
tal stos acoss th naton.
O nw pma pocssn plant at Banda Tnaa,
Joho, had a sccssl st ll a o oaton.
Ourcateringarmwascorporatisedunderthebanner
o KFC ents Sdn Bhd. Th coman ods onst
catn at cooat nts o all szs, as wll as th
slln o th gos odct and cash ochs.
In 2009, we launched another six new RasaMasstos n Malasa and on n Bn.
The success of our Syoknya RasaMas Roaster
Cook-O alt tlson cook contst nhancd
rasaMas band awanss and boht man nw
acs nto th rasaMas staants.
10new KedaiAyamas stores were opened across
Malasa, whl man nw odcts w addd to
ts an.
dividends
KFCH contns to st o halth tns o oshaholds. Anoth ston nancal omanc has
nabld th Boad o Dctos to commnd a nal
ddnd o 16 sn lss ta o 25% odna sha
bnn th total ddnd o th nancal a 2009 to 24
sn odna sha (comsn an ntm ddnd o
ht sn and a nal ddnd o 16 sn). Ths snts a
two sn ncas o th total ddnds ad odna
sha o th nancal a 2008.
inCreasing strength in depth
KFCH tans ts commtmnt to ssn ston
shahold tns whl stnthnn th go. Th
ha bn a nmb o hhlhts o th cos o 2009
that dmonstat ths commtmnt.
KFCH bcam a sbsda o qSr Bands Bhd (qSr)
on 2 Jana 2009 at th go chasd a th
865,000 shas. Ths ncasd th gos sha n KFCH
to 50.25%, n qSr majot contol o th coman.
Ths contol wll nabl th manamnt to stamln
th ntats o KFCH n tandm wth oth comansn th stabl. KFCH now has th adanta o ncasd
conoms o scal and total oatonal stablt. W a
condnt that ths mo wll slt n ncasd tns o
shaholds on owad.
in th a nd w, KFC Malasa contnd wth
ts lans to onals ts oatons. A onal ntt
oats as a dcntalsd nt, mowd to d
omanc o staants n aos stats nd th
on. Bsds sntn btt ca adancmnt
ootnts, dcntalsaton and onalsaton o
nhancd oatonal cnc thoh ast dcsonmakn, cost contol adantas and halth comtton
btwn aos onal nts, all o whch a ctd
to mo otablt. Follown th sccssl
onalsaton o KFC east Malasa oatons, th
conct was cntl ntodcd n th Nothn on,
con th stats o pls, Kdah, pnan and pak.
in th lklhood that dcntalsaton os abl o th
Nothn on, t wll thn b ald to oth ons
thohot Malasa.
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corPorate
Statement
018 KFC holdings (malaysia) bhdannual report 2009018
A mlston n th hsto o th go occd at
KFCH snd a Mmoandm o Amnt wth ym!
rstaants (inda) pt. Ltd. to oat KFC staants
n Mmba and pn, two o th most dnsl olatd
cts n inda. Th dal was snd at th Wold Halal
Fom 2009 n th snc o hads o stats, ndst
lads and acadmcs. Ths statc oothold n inda
s ctd to sahad o staant oatons and
oth bsnss nstmnts and actts n inda. Fom
an mmdat oatonal wont, t s o oal to on
12 nw staants acoss ths cts n 2010.
2009 saw th cooatsaton o KFC ents Sdn Bhd
nd th KFCH bann. KFC ents has two co n
natn lmnts. Fst, t ods onst catn at
cooat nts o all szs, and has alad sd a host
o b nam clnts ncldn Tlkom Malasa, Tnaa
Nasonal and Toota Malasa. Scond, t slls KFC
ochs to cooat cstoms who thn commonl
ths ot to th own sta, cstoms o sls.
Not onl dos ths bn cash nto o bsnss, t also
ods s th ootnt o makn loal cstoms
ot o och holds who mht othws not hastd o staants.
Th go s alwas lookn o was to boost th
motaton o o mlos, whch s wh at rasaMas
staants w contn to o Joho Cooatons
sccssl intan Schm. Th intan Schm
was st olld ot b Joho Cooaton n 1999, and snc
thn has odd ston danc to ntnal
talnt wthn th go. As a tool o mown sh,
on talnts, th schm s nsassd. Thos who
mt th slcton cta a accodd th ootnt
to own to a 25% t stak n a rasaMas staant.
Ths lmnt o ownsh ds th cts to at
hhts o ddcaton, motaton and ntat, whch n
tn ncass th gos bottom ln. As o 28 Fba
2010, ht rasaMas intans w n oaton.
Th ost ct that th intan schm has
had on th otablt at rasaMas staants ld s toconsd oth ats o th bsnss wh th modl cold
bn abot mod slts. Th go thn mod to
tnd th intan schm to th intatd polt
Famn scto n od to lll th own mnt
o chckns om o staant chans. Th lan was
st n moton b th chas o 162 hctas o land n
Sdnak, Joho. eht intan ams ha bn blt
as o 31 Dcmb 2009, ach odcn an aa o
50,000 bds ccl. Onc all ams a oatonal,
th go wll ha a total caact o on mllon bds
ccl. Th go cntl has sn intan
ams con ts sn ams.
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019KFC holdings (malaysia) bhdannual report 2009 019
Stnthnn th caablts o o mlos s alwas a
ot o th Boad and manamnt. To hl s ach
a nw standad o ts o o sta, th Mnst o
edcaton and Hh Lann aod o acston
o paamont intnatonal Coll n Jana 2010. Th
Coll wll s as a sat o lann to tan mlos
n th dsclns o bsnss, hostalt, clna ats,
staant manamnt and Halalmanamnt stds,
nabln thm to nch cas wth th go. To kck-
stat ts tann oamm, KFCH has allocatd rM1
mllon to nd mlos who wsh to s dcatonn th aas o scalsaton. On anoth ost not,
th acston snts an ootnt to mo nto th
own dcaton scto, sltn n a nw n
stam o KFCH.
To th stnthn o bsnss, KFC Maktn has
dlod two statc aoachs to ncas o
makt ntaton. Th st, Sdt Aamas (o Sho-n-Sho), nols th ollot o chst zs wth
accomann dsla acks, whch a ll stockd wth
Aamas and oth o th gos odcts. Th Sdt
Aamas zs a ll bandd and ab th attnton
o consms as th bows thoh smakts and
hmakts. Th aoach wll s 2,000 Sdt Aamas
zs nstalld at tal otlts acoss Malasa.
Th oal o th scond statc aoach s to cat
nw bsnss ootnts and ncas th ann
ow o th oo thoh noln thm n th maktn
o odcts scall catd to th low-nd o th
makt, o th Bas o th pamd (BOp). Ths makts
wll b tad nto wth a nw band nam calld Aamas
Jmat. Th al-c odct an o Aamas Jmat
s mad o Fth pocssd podcts ncldn
chckn balls, nts and ankts amonst oths.
Ths nw statc aoach nols aontn slctd
nddals om th low soco-conomc sctons oMalasan soct, scall hosws and snl
moths as dstbtos o Aamas Jmat odcts nd
th conct o usahawan Bsta. Ths mowmnt
o th lss otnat s an addd bons o th go.
in th lon tm, th sccss o o usahawan Bsta
aoach wll lad to a stnthnn o th Aamas band
nam and natn at n o th go, whl
at th sam tm mon th conomc wllbn o
low-ncom os.
Anoth ntat saw th go tam wth nsts
and colls thohot th cont to od adatswth th ootnt to s a ca n bsnss. Th
slt was th lanch o Aamazz Sdn Bhd, a bsnss
that ss adats oat rot imt o Hot Do
Stalls, stockd wth Aamas odcts. Th lot ojct
was statd n Dcmb 2009 at uTM, and so a th
rot imt adats ha bn cn tann whl
slln th odcts aond th uTM camss. Onc
th a ll tand, th wll b abl to and th
bass o oaton nto blc lacs all o th cont.
Aamazz s a tl-wn nt as th gonmnt
bnts om low nmlomnt at amon adats,
th adats bnt om nnn th own bsnss,and th go bnts om a sha o th n and
ncasd bandn os.
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corPorate
Statement
020 KFC holdings (malaysia) bhdannual report 2009020
Two motant nastct ojcts w comltd
dn 2009 to boost odcton omanc. Fst,
Aamas Food Cooaton Sdn Bhd add th
caact o ts plant B lant n Klan, whch odcs
Aamas Fth pocssd podcts sch as nts,
ankts, and oths to mt th own dmand om
th gos staant chans and on makt, as wll
as s th andd dmand catd om th gos
BOp pojcts. Th rM18.5 mllon ad whch wascomltd n Jana 2010 ncasd th lants caact
om 950MT (mtc tonns)/month to 1,500MT/month.
Scond, ron Food indsts Sdn Bhd add th
caact o ts maonnas odcton lant om 167MT
to 334MT at a total cost o rM4.5 mllon. Ths was n
sons to ncasd dmand o maonnas om all
KFC and pzza Ht staants n Malasa and Snao,
ls th nd to sl th on makt.
boosting perFormanCe
each a w d th n to sstan and mo
on o nancal slts thoh a an o omanc
nhancn tools. On o ths tools s calld pdoman.
it s an on dscsson latom hld annall thohot
th Joho Cooaton o o comans. pdoman
acts as a latom o ladsh, manamnt and sta to
na n on and tansant dalo to omot tst
and bondn. eon, om staant manas to th
Chaman hmsl s ncoad to sha das, concns,ast omancs and t lans dn dalo
sssons. D to th sstand conomc css actn
th conts w oat n, th thm o pdoman 2009
was a contnaton o 2008s Bsnss Jhad.
Bsnss Jhad omots thcal bsnss als and
ss to mnd s that thn w do s don onl
thoh th contnd sot o th commnt. in a
bsnss sns, Jhad s a bacon that lads s to contbt
to soct, nat, th nonmnt and o mmdat
stakholds b oatn snstl and sonsbl,
scall dn ths toh conomc tms.
Anoth mthod that hls o ol nhanc bsnss
omanc s thoh adhnc to a st o K
pomanc indcatos (Kpis). W mak th gos
Kpis masabl and achabl, thb nsn a
at ll o b-n om sta. W also connct Kpi
achmnt to ncnts, wadn
hadwokn sta o consstnt hh
omanc, whch n tn motats
lss ndstos sta to dobl
th ots.
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021KFC holdings (malaysia) bhdannual report 2009 021
Our rESTauraNTS cOuld alMOST BE MiSTakEN
FOr arT gallEriES wiTh ThEir cONTEMpOrary
FurNiShiNgS, SOFT lighTiNg aNd cOlOurFul
picTurES adOriNg ThE wallS, all cOMBiNiNgTO crEaTE a wElcOMiNg diNiNg aMBiaNcE.
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022 KFC holdings (malaysia) bhdannual report 2009
A scc aml at th staant ll s th s o o
Balancd Sco Cad ncnt schm. Whn staant
manas ach an ad ll o sals whl llln
oth cta sch as staant clanlnss and accac
o ods, th wn onts whch can b contd nto
monta wads, thb motatn manas to
nhanc th oatonal ctnss. in oth ats
o th bsnss Kpis a sd to monto omanc
aanst oansatonal oals and to mas cooat
achmnt.
Ha Mka (an aconm o Mnja Kcmlanan
Dalam Kalt o th pst o ecllnc n qalt), o
annal alt momnt amd at dn omanc,
was hld n Nomb o 2009. Th thm o ths as
nt was B innoat, Sta Comtt. O th
cos o th nt, sta hld dscssons on was to
ncas sals, dc costs, nhanc otablt,
mo cnc and omot catt. As wll as bn
a dscsson latom, Ha Mka also has a comtt
lmnt to t. Tams om wthn th go can comt
acoss th catos: innoat Cat Ccl,
Cmaka (Sstons and idas) and post. it ss at las to annonc that o holdn coman,
qSr, won th Joho Cooaton Oall Chamons
Toh o th thd staht a.
improving governanCe
KFCH s a ston adocat o ood cooat onanc.
W bl n bn a tansant, accontabl and
sonsbl cooat ctzn, whch s on o th asons
wh w a sn as an ndst lad. O Hman
rsocs datmnt cas ot la tann
ntats to ns that o ol, om sno
manamnt ht down to th ont ln sc
sta, aoach th jobs wth ntt, honst and
accontablt.
corPorate
Statement
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023KFC holdings (malaysia) bhdannual report 2009
Th olat o th KFC Cat Bsta Challn ld
to th snn o a Mmoandm o Amnt (MOA)
btwn Joho Cooaton, KFCH and Bsta yon
entn Sdn Bhd. Th MOA, snd n Nomb
2009, was t nto ct to acltat th caton o a
nw son o th boad am mo a-aoat o
a on dmoahc o. Th co lmnts man
th sam and th am, calld Clk Bsta, s stll ad
towads omotn th als o ntnsh. Clk
Bsta Sdn Bhd was st to ctl n ths nw
nt, whch s amd at chldn and tns ad nnto 14. K dstbton channls o th am a KFC
otlts, schools and th on makt.
KFCH contns to omot th bnts o a halth and
act lstl o th commnt b sonson a ds
mt o sotn nts and th tams that comt
n thm. W man th ocal sonso o Joho FC, and
ths a w honod to b th ma sonso o
Johos JKn Ftsal Challn, hld dn Octob and
Nomb. W also sonso saln actts oanzd
b th Malasan yachtn Assocaton (MyA) and hl
local achtsmn and womn to ach sccss nnatonal and ntnatonal comttons. An aml o
sch sccss stos s th cnt iODA Asan Saln
Chamonsh 2009 whch saw th MyA tam t a
stlla omanc ann thm th scond lacn.
Oth sots w ha chamond thoh th a
ncld sash and ktn.
a leader in Corporate
soCial responsibility
Th Boad and manamnt at KFCH wll contn
to adh to th als o sonsblt, ntt and
comasson n all aas o o bsnss. in don so, w
a dtmnd to mak a ost contbton to soct
whl bldn condnc and oodwll amon o
stakholds. To ach ths w adh to wd-ann
Cooat Socal rsonsblt (CSr) oamms
sad ot o s llas. Ths a: To chamonth Halal cas, to mo dcatonal standads, to
ncoa ntnal dlomnt, to omot a
halth lstl, to ost a sns o natonal nt, and to
hl th lss otnat.
Th go s commttd to th omoton o Halalood
and th Halal ndst as a whol. Dn 2009, w
sonsod th Wold Halal Fom whch saw hads o
stats, ndst lads and acadmcs com toth
to dscss Halalbst-actcs and was to mo th
ndst owad. W also atcatd n MiHAS, o th
Malasan intnatonal Halal Showcas, whch bnstoth hbtos, tad bs and th whos who o
th ASeAN ood and ba ndst.
Th Boad and manamnt o KFCH a mndl o th
sonsblt to na th ntsts o t natons.
To ths nd, w hold an annal bsnss boad am
comtton whch omots ntnsh amon
oths and on adlts. it s calld th KFC Cat
Bsta Challn. Th comtton s ndtakn wth
Bsta yon entn Sdn Bhd, a mmb o Joho
Cooaton and th dlo and makt o th Cat
Bsta boad am. Nal 1,000 nalsts comtd atstat-ll n Octob 2009 o th chanc to ach th
natonal laos, whch was cntl hld at th psada
intnatonal Connton Cnt n Joho.
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024 KFC holdings (malaysia) bhdannual report 2009
cuSTOMErS arE MET wiTh a TrEaT FOr ThE EyES
aNd a FEaST FOr ThE SENSES aS warM lighTiNg
cOMplEMENTEd By MOdErN dcOr iNviTES
ThEM TO SpENd TiME iN Our rESTauraNTS.
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025KFC holdings (malaysia) bhdannual report 2009
O coman s scall motatd to hl th
commnts w oat n. A mlttd o ntats w
cad ot thoh th a to hl th nd and lss
otnat sctons o ths commnts. W tnd a
hln hand to thos who ha bn actd b ot,
oo halth and oth msotnat ccmstancs. O
nwl ntodcd BOp ojcts a at o ths tndd
CSr oam, amd not onl at chat bt assstn th
oo to bcom sl-lant.
Dn th st sasons o ramadan, Chns Nwya and Daal, w a to th nd thoh o
pojk pnaan oamm. O th cos o ths
twoda oam, mo than 13,000 ohans, ldl
and th lss otnat, sannn 150 chatabl homs,
w tatd wth KFC mals. Anoth hhlht o th
a occd whn 2,500 qSr and KFCH sta ls
mmbs o th mda w jond b 400 ohans at
a Bka pasa nt.
Follown n th ootsts o th os a, mo than
2,500 sta mmbs and th amls took at n th
B Th Momnt chat walk n ad o Hn rl
2009. W w abl to as o rM1.1 mllon thoh
th sal o notbooks and donatons natonwd. Mo
chatabl n occd whn th coman and ts
mlos asd mon o ctms o th dastatn
padan athak n indonsa.
in th a nd w, th go mod to consoldat
o Cooat Socal rsonsblt oamms nd
on oo b oosn th caton o th yaasan Amal
Bsta ondaton. Th Fondaton wll coodnat all
t CSr oamms om acoss th band stabl.
Ths wll s s bnt om mod conoms o scal
and ncasd statc alnmnt. in ndtakn ths
cs th go wll mams nancal odctt,
thb ncasn ts otntal o chatabl n.
reCognition oF our aChievements
O contnn commtmnt to wn th hats and mnds
o consms was consd n 2009 wth a host o
awads and ndst conton. KFCH contns ts n
n o cnt sccss b collctn th Fanchs o th
ya 2009 awad om ym! rstaants intnatonal
whl alon th wa bn consd o o adtsn
ots wth th ym! rl Adtsn ecllnc Band
2009 and an e Awad (Bonz). it s s at las
to nom o that KFC was honod wth th Bst
Band n th Food & Ba Fast Food Cato at
th BandLaat Awads 2008/2009. rondn ot th
awad sason, KFCH has onc aan bn dstnshd
as a band lad b wnnn a rads Dst Most
Tstd Bands awad.
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corPorate
Statement
026 KFC holdings (malaysia) bhdannual report 2009
Th awads sason has also bn knd to Aamas as t
won two sncant ndst awads. Th coman ckd
a Bst@Show Awad om th Lstock Asa eo &
Fom, as wll as an Otstandn podct innoaton
Awad om th Malasan Lstock indst Awads.
2010 strategiC previeW
Th uS conom s con adall bt nmlomnt
mand hh at abot 9.7% n Fba 2010. Th
intnatonal Monta Fnd cts th lobal conom
to ow n stnth, andn b 3.9% n 2010. Asan
conoms, atclal Chna and inda, a ctd to
lad th wa n conomc owth. Th Malasan insttt
o economc rsach (Mier) s ojctn an conomc
owth o 3.7% o Malasa n 2010 whl Snaos
conom s ctd to mo om a nat owth
o -2% n 2009 to a ost owth o 4.5% to 6.5% n
2010. in Malasa, th latst Miers Consm Sntmnt
ind snals a own otmsm o cnt nancal
and job otlooks. Basd on ths nall ost otlook
th Boad s otmstc o 2010.
in 2010 w ntnd to lo mo ootnts o
owth, whl alwas sn o son: To b th last
ntatd ood scs o n th Asa-pacc on
wth ocs on consstnt alt odcts and ctonal
cstom-ocsd sc.
O st oal s to ncas makt sha n stn
ttos. W wll ach ths b nnn ass
maktn camans n cont w oat n.
Ths wll nol a ss o nnoat nw odcts
and ctn omotons to attact nw cstoms ntostaants and stos.
Th wll b mo staant onns n 2010. W
am to ntodc o staants and odcts to n
mo ons, cts and towns n Malasa, Snao
and Bn. And n o nw tto o inda, th scond
most olatd cont n th wold, w wll on 12
KFC staants acoss th bstln cts o Mmba
and pn.
Th go wll also s a oamm o staant
ma nhancmnts o old stablshmnts. W wantto ns ths staants a as wlcomn, lasn
and comotabl as ossbl. Ths hhtnd ll o
ambanc mos th band nc o stn
consms and hls daw n a nw bas o cstoms.
Oall, w stmat a total o 40 staants wll b
amd and shd n 2010.
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027KFC holdings (malaysia) bhdannual report 2009
O ntst n th ootnts that nw makts and
ttos snt mans as kn as .
i analss als an aa that w ha th ts to
mo nto, and t s n th ntst o th go and ts
shaholds, w wll sosl consd t. O atcla
mhass n 2010 s th sach b KFC Maktn o
ot makts. Th go ntnds o KFC Maktn to
b th ladn ood-tadn coman n th cont.
in addton, w ntnd to lanch nw nts to ncas
ntaton nto stn makts. Sdt Aamas and
usahawan Btsa a atclal ctn oscts o
2010. Thn th s th ntnal rot imt nt
and th rasaMas and contact amn intansh.
Th sccss o ths stats and nts wll nat
ncasd n o th go whl dsn o
sk os.
intnall, th go wll not lt on th stct cost contol
mass whch w ntodcd n th ac o th global
economc Css. en thoh th wost o th css
aas to b o, t s dnt to mantan thm ntl a
consstnt cod o gDp owth s otd. Balancn
ths oatonal cost cnc wll b th contnaton o
o nstmnt n hman catal dlomnt.
Words oF appreCiation
On bhal o th Boad, w wold lk to thank th
ollown o th onon sot to th go.
Fo th loalt, skll and ossonalsm, w wsh
to cons ach mmb sta n at o th
bsnss. yo ddcaton s fctd n th sccss
o th go.
W a tbt to o stakholds - o cstoms,shaholds, sls, ndos and th commnts
w oat n - o tst and bl n s s alwas
a blssn.
Fnall, w thank mmbs o th Boad o Dctos as
wll as th manamnt tam o KFCH. yo n
and commtmnt has kt th go on th cos
o sccss.
On a fct not, w tnd o dst condolncs
to th aml, nds and collas o th Chaman o
KFC Bn, pSN pg Anak Mohd Mntass Bn pg MdaHj Kamaddn, who assd awa n Nomb 2009.
tan sri dato muhammad ali hashim
Chairman
ahamad mohamad
deputy Chairman
Jamaludin md ali
managing direCtor