KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

ENGLISH for MARKETING & ADVERTISING

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

Part 1

Focus on Marketing

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

Part 2

Focus on Advertising

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

Part 3

Focus on TVC

(television commercial)

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

(television commercial)

Marketing

Advertising

Broadcast Advertising (TVC – television commercial)

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

IMPORTANT

DEFINITIONS

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

Client

Agency

Production House

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

Production House

Producer (n)

Director (n)

Director Treatment (n)

Director Reel (n)

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

Production House

Director of Photography (DOP) Camera man

Art Director = Set Designer

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

Production House

Music Composer = Sound Designer

Hair / Make up

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

Production House

Talent / Extra Talent / Background talent.

Voice Talent

Casting (n) cast (v)

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

Production House

Target Audience (n)

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

Production House

Concept (n)

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

Production House

Storyboard (n)

Shooting board (n) Shooting (n) shoot (v)

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

Production House

Pre-production

Production

Post-production

Pre-production meeting (PPM)

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

Production House

Sound effect

Special effect

Computer Graphic Animation (CG)(very costly)

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

Production House

Online >”< offline

On-Air >”< offair

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

Production House

Budget (n)