Connecting for Success

Presented by:Chris Kearns

Shawn Dahlen

© Copyright 2011 Lockheed Martin Corporation. All Rights Reserved

Christopher S. KearnsDirector, Information Technology Services

Lockheed Martin CorporationP.O. Box 8048 Philadelphia, PA 19101Telephone 610-354-6192E-Mail: christopher.s.kearns at lmco dot com

Shawn DahlenCollaboration Services Portfolio Manager

Lockheed Martin IS&GSP.O. Box 8048 Philadelphia, PA 19101Telephone 610-354-3415E-Mail: shawn.m.dahlen.jr at lmco dot com

A Value of Social Media Inside the FirewallA Value of Social Media Inside the Firewall

Capture the Deep Smarts of the Mature WorkforceCapture the Deep Smarts of the Mature Workforce

Collaboration TimelineCollaboration Timeline

A heritage of deploying collaboration solutions within the enterpriseA heritage of deploying collaboration solutions within the enterprise

20042004 20052005 20062006 20072007 20082008 20092009 20102010 20112011 20122012

IntentIntentIntentIntent

Enterprise PortalEnterprise Portal

Lessons LearnedLessons LearnedLessons LearnedLessons Learned

Centralized Centralized DestinationDestination

20042004

• Users resist mandates.

• Customization is important.

• Less is more.

IntentIntentIntentIntent

SharePoint ServicesSharePoint Services

Lessons LearnedLessons LearnedLessons LearnedLessons Learned

20052005

• Email and PowerPoint are dominant working tools – online is an added step.

• Enterprise Search is not the same as Internet Search.

• Teams did not collaborate across boundaries due to silos.

Lightweight Lightweight Document SharingDocument Sharing

IntentIntentIntentIntent

Blogs and WikisBlogs and Wikis

Lessons LearnedLessons LearnedLessons LearnedLessons Learned

20062006

• Don’t let power users dictate design.

• Grassroots momentum is effective.

• Sensitive information sharing is a challenge.

Self-PublishingSelf-Publishing

IntentIntentIntentIntent

UnityUnity

Lessons LearnedLessons LearnedLessons LearnedLessons Learned

20072007

• Internal marketing required to highlight value.

• Culture is more important than technology.

• Keep tools simple.

Need to KnowNeed to Knowvs.vs.

Need to ShareNeed to Share

IntentIntentIntentIntent

Enhanced White PagesEnhanced White Pages

Lessons LearnedLessons LearnedLessons LearnedLessons Learned

20102010

• Leverage existing sources of content.

• Build on past success with relevant features only.

People to PeoplePeople to PeopleDiscoveryDiscovery

IntentIntentIntentIntent

Eureka StreamsEureka Streams

Lessons LearnedLessons LearnedLessons LearnedLessons Learned

20112011

• Popularity builds adoption.

• Group conversation drives repeat visits.

• Monitor the conversion funnel.

• Tap into the email network.

ContentContent++

ConversationConversation

http://www.eurekastreams.orghttp://www.eurekastreams.org

What’s Next?What’s Next?

SimplificationSimplificationSimplificationSimplification Communicating to the EdgeCommunicating to the EdgeCommunicating to the EdgeCommunicating to the Edge

Christopher S. KearnsDirector, Information Technology Services

Lockheed Martin CorporationP.O. Box 8048 Philadelphia, PA 19101Telephone 610-354-6192E-Mail: christopher.s.kearns at lmco dot com

Shawn DahlenCollaboration Services Portfolio Manager

Lockheed Martin IS&GSP.O. Box 8048 Philadelphia, PA 19101Telephone 610-354-3415E-Mail: shawn.m.dahlen.jr at lmco dot com

Executive Education Session on Enterprise Social MediaDecember 15-16, 2011