Kartbild över föreningen

Husdjursföreningen SverigeMission:• Creating conditions for improving Sweden's milk and beef

production by developing profitability and competitiveness agricultural business.

Vision:• Together with our customers, are we most competitive in

Europe.

Business idea:• We sell high quality and customized products and

consulting services to agricultural businesses, primarily to dairy and beef farmers

• .

The business has developed

Overall Objective 2015

From an almost idealistic approachto ...

a cost-focused businessand on to ...

A modern and profitable value-added service and development company !

Overall goals 2015

• The effects of the merger have been realized.

• We are a profitable, growing company.

• A clear, central and leading role in the industry.

• Swedish dairy and beef farmers is Europe's most successful for profitability and efficiency

Borderless Cooperation Strategy

• Initiate, establish and develop cooperation with strategic partners

• Efficient interactions across market areas and competences to increased customer value

” Our customers' needs are unbounded and our work is to meet them”

Brand / New name

”The important thing is not the name, but the feeling we are charging it with "

• The democratic organization of the company (March-May)• Staffing plan ready. MBL-negotiations ended• Name Competition finished, the new name will be published

at the annual meeting, June 21• Business Plan 2011-2012

• The General Plan is ready• For each Business Sector.

• The overall plan should be ready to the annual meeting June 21.

• For each market area.• Ready to the representative assembly meeting November

23 - 24

Schedule for 2011

• Common for all market areas

New Salary system from June 1 New Business Systems from June 1 New Invoicing System from July 1 New Internet-based time and billing system

from July 1

Schedule for 2011

Leadership and Business Skills Development Started in the Management group Starts for business area managers in

August

Schedule for 2011

Breedingoverall goals

• Working methods are standardized across Market areas (MO) and forms the basis for continuous improvement.

• The distribution chain of nitrogen and semen doses is more efficient

• A new system for breeding planning is developed.

• The recruitment of qualified staff is assured

• Breeding advisory service is streamlined.

Development projects

Growth Projects Milk

AI Service 2.0 (impoved ai-service)

by ai-technicians 2.0

Courses and training of DIY -farmers

Develop a model for running projects

Development projects I - Breeding Strategic herd visits

Focus on Heatime for increased insemination

Education in breeding and efficient distribution

of our message.

Staff - adviser

Farmers

Sales - semen and breeding plans

Development projects II - Breeding

Optimized distribution of semen, nitrogen and

supplies

Training and support to DIY-farmers

Focus on young farmers / Farming schools