Post on 08-Apr-2017
@DigitalBlondeKaren Fewell @DigitalBlonde #Hotelympia
Psychology ofSocial Media
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“Social media is about psychology and sociology more than
technology”Brian Solis
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“95% of decisions are non
conscious”
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An average person makes more than 200 decisions about food every day, many of which are made unconsciously.
Karen Fewell @DigitalBlonde
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PrimalEmotionalRational
Decisions
Karen Fewell @DigitalBlonde
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“65% of adult conversations are actually stories”
@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlonde@pauljzak @uweg #BloodBrandhttp://www.fastcocreate.com/3027563/the-story-button-in-your-brain-neuroscience-study-sheds-light-on-brand-human-love
"There is no 'Buy' button in the brain. There is a 'Story' button."
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GiveGiveGive
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Digital Blonde’sSecret
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What makes people share?
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Digital Blonde’sSecret
Karen Fewell @DigitalBlonde
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Digital Blonde’sSecret
Spark, Entertain, Connect, Reward, Educate and Trust
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