Just How Special & Different Are Financial Services Brands?

JUST HOW SPECIAL & DIFFERENT ARE FINANCIAL SERVICES BRANDS?Financial Services Forum, March 2010

Justin Baisni ( www.basini.com, www.blog.basini.com )

YOU CAN DOWNLOAD THIS PRESENTATION AT: www.slideshare.net/justinbasini

The power ofCONTEXT

04/12/2023 3© Justin Basini, March 2010 www.basini.com www.blog.basini.com

4© Justin Basini, March 2010 www.basini.com www.blog.basini.com

Financial services companies are hard wired around product & analysis not brand & customer

Financial services are delivered through people and are long term relationships

Financial services - brands to get behind rather than hide behind

Financial services products are more risky and complex – they require much more effort from the consumer and provider

Financial services are high inertia markets – is differentiation as a strategic marketing goal actually important?

Financial services brands – its not about being different but about making a difference

JUST HOW SPECIAL & DIFFERENT ARE FINANCIAL SERVICES BRANDS?Financial Services Forum, March 2010

Justin Baisni ( www.basini.com, www.blog.basini.com )

YOU CAN DOWNLOAD THIS PRESENTATION AT: www.slideshare.net/justinbasini

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