Derek Laney Director Product Marketing, Asia Pacific

Journey Builder for Salesforce

Thank you.Thank you.

Customer Success

Product Innovation & Leadership

Industry Leadership

Product Innovation

Customer Success Stories

The Future of Marketing is 1:1

CustomerJourneys

Transform the Way You Think About

Marketing

Power New Levels of Engagement

Customer Success Stories

The Future of Marketing is 1:1

CustomerJourneys

Transform the Way You Think About

Marketing

Power New Levels of Engagement

Dylan Damsma Marketing Technologist mindvalley

The Blurring Boundaries of Sales, Service & Marketing

Sales Service

Marketing

Community

Analytics

Apps

Customer Success Stories

The Future of Marketing is 1:1

CustomerJourneys

Power New Levels of Engagement

Transform the Way You Think About

Marketing

It’s about the Journey!

How Can Every Company Create 1:1 Customer Journeys?

The Salesforce Marketing CloudThe Platform for 1:1 Customer Journeys

Journeys

Maps !

Interactions !

Content

Asset Management

!Workflow & Approvals

!Versioning

Channels

Email !

SMS/MMS !

Push Notifications

!Social

!Advertising

!Web Experiences

!Group Messaging

Analytics

Reporting !

Dashboards !

Web & Mobile Analytics

Contacts

Contact Management

!Segmentation

Tools !

Events and Triggers

!Predictive

Intelligence

Apps

Connected apps !

Connected products

!Connected

spaces

Journey MapsPlan Every Stage of the Customer Journey

Customer Success Stories

The Future of Marketing is 1:1

CustomerJourneys

Power New Levels of Engagement

Transform the Way You Think About

Marketing

Customers Are On a Journey with Your Brand

Looking for opinions for @lesmills #fitness programs in the run up to xmas – any recommendations?

Jane Finley

@christanewton, if you’re looking for a fitness program, I highly recommend #lesmillls. I’m still psyched for every class!

Jane Finley

Jane Finley @lesmills can you tell me when the next release of bodycombat will be??

There's still time to book your spot for BODYBALANCE™ 68! Monday Nov 3 @ 3.30pm bit.ly/fitter #fitterplanet

Les Mills

@lesmills just signed up! #cantwait!!

Jane Finley

Check out our newest upcoming options at a gym near you bit.ly/34324

Les Mills

New #bodycombat release in a gym near you next month!

Les Mills

[Blushing…] Thanks Jane, we’re psyched you’re psyched!

Les Mills

Customers Are Talking About Their Journey

Managing the Customer Journey Has Changed…

2008 2014

Radian6 Social Conversation Tracking Data

More volume Across networks and regions More complex to reach your customers More challenging to stand out from the crowd More difficult to find actionable insights

Social Marketing Has Become Social BusinessAnd social is ubiquitous with customers – are you keeping up?

Marketing

Sales

Customer Service

Legal

Social teams evolve from “doing” to “enabling”

Multiple departments, product lines, brands, and geos

Increased interaction with agencies

Social Studio an End to End Social Marketing SolutionIntegrated with Sales, Service and Marketing Clouds

Listen

Publish the right message at

the right time

Engage your customers on

their journey

Announcing

social studio analyse

Announcing: Social Studio Analyse

Get actionable insights from brand monitoring Refine marketing messages and make real-time campaign decisions Uncover opportunities by listening to community feedback

Tap into competitive campaigns and industry conversations

Voice of the customer becomes fast, accessible & easy

Customer Success Stories

The Future of Marketing is 1:1

CustomerJourneys

Power New Levels of Engagement

Transform the Way You Think About

Marketing

Customer Success Stories

The Future of Marketing is 1:1

CustomerJourneys

Power New Levels of Engagement

Transform the Way You Think About

Marketing

Thank you