Post on 21-Jan-2015
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Water Innovation Across CanadaThe Canadian Water Summit
John Neate, Senior Associate, OCETA
June 17, 2010
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Process and Methodology
Partnership with three Ontario government ministries Environment, Research and Innovation, Economic
Development and TradeMore than 100 individuals consulted
Surveys, focus groups and personal interviewsRange of water ecosystem stakeholders:
Researchers, water technology and product developers, facility owners and operators, investors and financial institutions, consulting firms, non-government organizations
Review of market strategies of leading water jurisdictions
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Global Water Opportunity
Developing segments: 16.2% CAGR
Mature segments: 3.8% CAGR
Water industry expected to reach nearly $1 trillion by 2020:
XPV's current areas of focus fall in the developing segments
$510
$864
$97
$11.8
$-
$200
$400
$600
$800
$1,000
$1,200
2007 2020
Mature segment Developing segment
Source: LUX Research, XPV Capital
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Review of Leading Water Jurisdictions
Focus on Germany, Israel and SingaporeIdentified common set of best practices:
Establish a bold vision Solve domestic needs with export potential Set measurable goals and targets Build on existing strengths Make strategic investments Create an international brand
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Ontario Water Strengths
Largest market in Canada and situated close to the US
Proven track record creating world-class water technologies and companies
Leading water organizations and research institutes located in Ontario
Access to venture capital
Policy leadership on regulations, standards, source water protection, watershed management and water efficiency
Shared responsibility for Great Lakes sustainability
Significant investment in infrastructure
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Recommendation 1
Establish a Bold Vision
By the year 2015, Ontario is recognized as a global leader and centre of expertise for providing safe, clean, affordable and
sustainable water solutions
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Recommendation 2
Create an Ontario Water Opportunity ActMain Objectives:
Promote sustainable water resources management– Positive and practical water behaviour change
Introduce transparent costing and accounting of water use– Quantify the value of water
Test and demonstrate water technologies and solutions– Address risk, market barriers and opportunity cost
Attract early stage, innovative water technology companies to Ontario– Enhance Ontario’s water innovation cluster
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Recommendation 3
Increase Alignment and CollaborationOntario government
Align programs, policies and objectives Innovation, job creation and economic development
Industry and research organizations Increase market-driven water research
Non-governmental organizations Coordinate policy research and project initiatives
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Recommendation 4
Brand Ontario as a Global Water LeaderDevelop and market Ontario as a leader in sustainable waterWithin Ontario
Change water attitudes and behaviour Create public support and political will
Outside Ontario Recognized as “commercialization hub” for water technologies Proactively promote Ontario water technology solutions in US
and select global markets
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Outcomes and Benefits
Creation of world-class Ontario water technology and service companies
Increased job creation and economic developmentAttraction of significant private sector investmentEffective mobilization of Ontario’s assets as a testing and
demonstration platformSignificant reductions in water use and energy consumption
Wealth creation AND environmental sustainability
Current Status
Water Opportunities and Water Conservation Act Introduced on May 18, 2010 1st reading in the legislature
Three main objectives:1. Make Ontario a North American leader
– Water technologies and solutions– Water Technology Acceleration Project (WaterTAP)
2. Improve municipal water infrastructure– System optimization and conservation– Demonstrate new technologies/services
3. Use water more efficiently– Residential focus– Standards, labeling, smart metering/billing
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Contact Information
Kevin JonesPresident and CEOOCETA2070 Hadwen Road, Unit 201AMississauga, ON L5K 2C9905-822-4133, ext. 232kjones@oceta.on.ca www.oceta.on.ca
David HendersonManaging DirectorXPV Capital Corporation100 Adelaide Street WestToronto, Ontario M5H 1S3416-864-0475, ext. 301david.henderson@xpvcapital.comwww.xpvcapital.com