John Deere has repeatedly outperformed Caterpillar on measures of Brand Equity including Brand...

04/10/2023

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Brand STATURE(Esteem & Knowledge)

BAV MODEL: POWERGRID

John Deere has repeatedly outperformed Caterpillar on measures of Brand Equity including Brand Strength – a leading indicator of future financial performance

Niche Leadership

Ubiquitous

Source: BrandAsset® Valuator USA All Adults 2005-2012

Brand StrengthAn indicator of future brand

potential

Brand StatureAn indicator of current brand

status

Undeveloped Commodity or Eroded

John Deere has repeatedly outperformed Caterpillar on measures of Brand Equity including Brand...

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