ART DIRECTOR

“DRY THE LOSER’S TEARS”An integrated branding campaign for sports fans.

CW- Matt Livengood matt.livengood@gmail.com

CW- Nicole Goss nicole.goss@gmail.com

Puffs will sponsor a segment on ESPN Sportscenter that will celebrate buzzer-beaters and other emotional, last-second victories - complete with shots of inconsolable fans and players.

Banners on espn.com will give non-Facebook users the chance to e-mail coupons to the losing squad’s teary fanbase after the win.

Facebook users who list being fans of specific teams will receive targeted ads for the Dry the Losers’ Tears app immediately after a big rivalry game win.

Everyone who takes advantage of these opportunities will be encouraged to take their snarkiness to Twitter – with potentially lucrative results.

The user’s Friends will then be alerted to the deed on their news feeds - and get invited to join in the action.

Puffs will create a forum for banter among hoops diehards. Particularly witty comments will be re-tweeted, as a way of giving props.

During the week leading up to intense match-ups, Puffs will ask fans to make colorful, clever remarks about their rival’s shortcomings.

On the day before the big games, Puffs will select and re-tweet the winning barbs. Their authors will get two complimentary tickets to their team’s game.

CW- Matt Livengood matt.livengood@gmail.com

Simple placements to remind penny pinchers of the perks that come with moving up.

Mock front row tickets placed in cup holders, or stuck on back of upper level seats in arena venues for concert and sports matches.

Mock first class tickets placed in seat pocket of coach seats.

Placement on back of keycards in discount hotels.

Web banners appear on ticketing sites when users select either flight or hotel.

Banner appears on Stub Hub when user selects “nose-bleed” section seats.

Lighthearted outdoor campaign bringing a positive outlook on something most people keep in the back of their minds.

EDUCATION

The Creative Circus

June 2008

Art Direction

Kansas State University

July 2005

Bachelor in Journalism &

Mass Communications

EXPERIENCE

Stems Floral

2009-2010

flower delivery, wedding set up, daily

cleaning, organizing and vase buffing

Bradley Paper

2008-2009 Seasonal

production assistant

X-acto precision, assembly, spray mounting,

resizing, delivery and inventory

TPN (The Promotion Network)

2005-2006 Winter

design intern

7-Eleven team

brainstorm sessions, price stickers, pump

toppers, t-shirts and an 80’s CD cover

INTERESTS

music

running

bike rides

doodling

K-State athletics

cheese

316.655.8899

joelgentry@gmail.com

retreatfromlife.comAWARDSSilver Student ADDY (Southeast) - Puffs, non-traditional

Student of the Month - 3rd Grade

INTENTTo obtain full time employment as an art director

and shape campaigns the masses will appreciate.

SOFTWARE

InDesign

Illustrator

Photoshop

Dreamweaver

Flash

ART DIRECTOR